As the chilly months approach, having a warm towel ready to wrap yourself in can elevate your daily bathing experience to a spa-like ritual. Towel warmers not only provide comforting warmth but also improve bathroom aesthetics, prevent damp mustiness, and offer the added benefit of quick drying. With a plethora of brands entering the market, choosing the right towel warmer can be daunting. Below, we present a curated list of top brands renowned for their exceptional towel warmers, ensuring you make an informed choice for your home.
Illustration of towel warmer
Best brands of towel warmer in 2025
Amba
Amba is a leading brand in the towel warmer market, known for its high-quality, aesthetically pleasing, and energy-efficient products. Established in Atlanta, Georgia, Amba has been educating the American public on the benefits of towel warmers for nearly two decades. Their products, made from 304 stainless steel, are designed to be durable and rust-resistant, and they offer a variety of styles to suit different bathroom designs. Amba's towel warmers are not only popular in residential settings but also in commercial sectors such as hotels and spas, contributing to the brand's significant market presence, with Europe dominating the market with a 47.7% share in 2019.
WarmlyYours
WarmlyYours is a leading manufacturer of radiant heating products, particularly renowned for its high-quality towel warmers. In Q2 2022, their towel warmer sales saw a significant increase of 9.9% in the US and 2.1% in consolidated North American sales, driven by upgrades such as new LED power switches and the TempSmart overheat protection feature. The Infinity and Sierra models, with their dual connection capability, contributed substantially to this growth, with sales volume increases of 102.1% and 23.3%, respectively. In Q1 2023, towel warmers continued to be the largest volume driver of radiant heating sales for WarmlyYours, with a 4.2% increase, and models like the Ibiza and Malta showed notable growth of 150% and 116.6%, respectively. The brand's focus on consumer trends and continuous quality improvement has been instrumental in their success.
Brookstone
Brookstone is recognized as a prominent producer of towel warmers, contributing to the growing global market valued at USD 1.1 billion by 2027, with a CAGR of 6.8% from 2020 to 2027. The brand's products, such as the Towel SPA Towel & Robe Warmer, cater to both residential and commercial sectors, which are driven by increasing urbanization and the need for efficient energy solutions. In the residential sector, demand is expected to expand at a CAGR of 7.0% from 2020 to 2027, reflecting the rising expenditure on home remodeling and premium bathroom products. Brookstone's offerings align with consumer preferences for hygiene, as highlighted by the contamination of bathroom towels with coliform bacteria and E. coli, making towel warmers a desirable solution. The brand's presence in the market is further bolstered by the overall growth in the hospitality industry and wellness tourism.
Ancona
Ancona is a renowned brand in the radiator and towel warmer market, offering a wide range of customizable and high-quality products. The Ancona range includes made-to-order radiators with over 3 million possible combinations, available in up to 6 columns and 200 different colors and finishes. Their products are made in Italy and come with a 10-year guarantee, ensuring durability and performance. Ancona's towel warmers, such as the Novara Dual 10-Bar model, are crafted in high-quality materials like stainless steel and offer both plug-in and hardwired installation options. The global towel warmers market, which includes brands like Ancona, is expected to grow at a CAGR of 6.8% from 2020 to 2027, driven by increasing urbanization and home remodeling activities.
Rodin Home
Rodin Home, though not highlighted in the reports as a leading figure, could potentially benefit from the growing towel warmers market, which is poised to reach USD 1.1 billion by 2027 with a CAGR of 6.8% from 2020 to 2027. The market thrives on increasing urbanization, home remodeling activities, and the demand for efficient energy solutions. Established players such as Runtal North America, Inc. (Zehnder Group) and Korado Group are significant market influences, especially in regions like Europe, which accounted for a notable 47.7% market share in 2019. While the commercial segment propels growth, the residential segment is projected to expand at a CAGR of 7.0% during the forecast period. Further growth is spurred by innovations in product offerings and the upsurge in wellness tourism. For more detailed insights, visit this comprehensive market analysis.
Runtal
Runtal, a renowned brand under the Zehnder Group, is a leading producer of towel warmers, offering both hydronic and electric models that provide luxurious comfort and efficient heating. Their products, such as the Omnipanel and Fain models, are designed to integrate seamlessly into various bathroom designs, ensuring maximum radiant heat output and durability. Runtal's towel radiators have been a staple in European bathrooms for years and are also popular in hotels, spas, and residential settings globally. The brand's commitment to quality and innovation is reflected in their fully welded steel construction and advanced powder coat finish, ensuring long-lasting performance. With a wide range of sizes, colors, and designs available, Runtal caters to diverse consumer needs, contributing to the global towel warmers market growth expected to reach USD 1.3 billion by 2028.
Myson
Myson is a leading brand in the towel warmer market, recognized for its designer products and practical heating solutions. For decades, Myson has been the preferred choice for homeowners, designers, architects, and builders, offering elegant and fashionable designer towel warmers in various collections such as European, Contemporary, Classic, and Gem. Myson's products are known for their advanced technology, providing efficient and environmentally friendly ways to deliver heat with both function and style. The company's towel warmers are crafted from high-quality materials like brass and come in multiple finishes, ensuring durability and aesthetic appeal. Myson's commitment to quality is reflected in its 10-year warranty on many of its products. Discover more about their designer towel warmers.
Towelrads
Towelrads is esteemed as one of the top producers of towel warmers, contributing significantly to the growing market that is expected to increase by USD 225.4 million at a CAGR of 6.4% from 2023 to 2028. The brand's products, such as heated towel rails and racks, are popular for their luxury and comfort, especially in bathrooms. With the rise in remodeling and renovation activities, Towelrads benefits from the increasing demand for modern bathroom designs. Their appliances, often integrated with smart home technologies, offer energy efficiency and convenience, aligning with consumer preferences for smart home automation. The global heated towel rail market, in which Towelrads operates, is projected to reach USD 4.12 billion by 2033, with a CAGR of 6.9% during the forecast period. For more information, visit their official website.
LCM Home Fashion
The LCM Home Fashion brand stands out as one of the best producers of towel warmers, renowned for its high-quality and versatile products. Their 6-Bar Freestanding Towel Warmer is a top pick, featuring an aluminum frame with a brushed chrome-plated finish, capable of warming up to 122 degrees Fahrenheit, and designed for both freestanding and wall-mounted use. This towel warmer is energy-efficient, using only 105 watts, and is certified by UL standards, ensuring safety and reliability. It can warm up to three oversized towels and is suitable for drying other damp clothing as well. With its convenient on and off switch and 6-foot-long cord, it offers ease of use and flexibility. For more information on top towel warmers, visit this link.
Kegler
KEG, a renowned brand in the high-quality towel warmers market, is part of a rapidly growing sector projected to reach USD 1.1 billion by 2027, with an impressive CAGR of 6.8% from 2020 to 2027. KEG offers innovative products such as the wall-mounted towel warmer with a built-in timer, effectively meeting the needs of both residential and commercial sectors. The surge in urbanization and home remodeling activities further spurs demand in these segments. In the commercial sphere, KEG's towel warmers are preferred by hotels and spas, contributing to a significant share of the market, with Europe leading due to high adoption rates and challenging weather conditions. KEG's offerings include electric and hydronic towel warmers, with the hydronic segment expected to witness a CAGR of 6.4% from 2020 to 2027, appreciated for their energy efficiency and compatibility with central heating systems.
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