Top Water Filter Brands for Pure Refreshment

In today's world, where clean drinking water is paramount, having a reliable water filter is essential for ensuring the health and well-being of your household. Numerous brands have stepped up, offering innovative solutions to filter out impurities and provide access to safe, refreshing water. Among the leading names in the industry, certain brands consistently stand out for their technology, durability, and efficiency. If you're looking to invest in a trustworthy water filter, we invite you to explore the top brands listed below.

Illustration of filter water

Best brands of filter water in 2025

Brita

Brita is a leading global brand in the water filter market, known for its high-quality products that filter over 20 billion liters of water annually. Founded in 1966 by Heinz Hankammer, Brita operates with 30 national and international subsidiaries and branches, generating 81% of its turnover outside the German market. The company has a diverse product portfolio, including water filter jugs, bottles, carafes, and integrated filtration solutions for home and commercial use. With 2,314 employees worldwide as of 2023, Brita continues to expand its presence in 69 countries. Its products are designed to enhance water quality, making it a necessity in many households. For more details, visit Brita's facts and figures page.

PUR

PUR is a leading brand in the water filtration market, renowned for its high-efficiency filters that can remove more than 99% of pharmaceutical compounds from tap water using their faucet filters and over 96% using their pitchers, as demonstrated in a 2008 study. These filters also reduce 98% of lead and 99.9% of microbial cysts, making them a reliable choice for clean drinking water. The PUR Plus filter is certified by the NSF to Standards 42, 53, and 401, ensuring it meets stringent contaminant reduction standards. With a filtration rate of 2.82 gallons per hour, PUR filters are both effective and relatively fast. Additionally, the PUR Plus filter is affordable, costing $0.27 per gallon, making it a cost-effective option for long-term use.

ZeroWater

ZeroWater is renowned as one of the best producers of water filters, utilizing advanced 5-stage technology that removes 99.9% of Total Dissolved Solids (TDS) from tap water. This system is certified to reduce 99.7% of lead and 95% of the forever chemicals PFOA/PFOS, ensuring cleaner and healthier drinking water. ZeroWater's filters are independently certified by NSF to Standards 42 and 53, and they have been praised by publications such as Forbes, Real Simple, and the Washington Post. The system also includes a handheld TDS meter to measure the effectiveness of the filtration. With its impressive contaminant reduction capabilities, ZeroWater stands out as a top choice for those seeking pure drinking water. For more information, visit ZeroWater's official website.

Berkey

Berkey is renowned as one of the best producers of water filters, with their Black Berkey Elements exceeding EPA log 7 ANSI/NSF protocols and removing up to 99.99% of contaminants, including trihalomethanes, heavy metals, pharmaceuticals, and more. These filters have a long lifespan, purifying approximately 3,000 gallons of water per element, or 6,000 gallons when used in pairs, and can last over 3 years with daily use. Berkey filters also offer 100% reduction of PFAS and can remove up to 97% of fluoride with the additional Fluoride Removal Filters PF-2. The filters are crafted in the USA and are highly cost-effective, costing mere pennies per gallon of filtered water. Berkey systems are ideal for emergency situations, allowing the use of non-public water sources like streams and lakes. Learn more about Berkey water filters on their official website.

Aquasana

Aquasana is a leading brand in water filtration, renowned for its innovative products that remove up to 99% of contaminants, including chlorine, lead, herbicides, and pesticides, while preserving healthy elements like calcium, magnesium, and potassium. With over 25 years of experience, Aquasana has developed numerous patented technologies and is backed by a team of over 30 U.S.-based scientists and engineers. Their products undergo rigorous testing and certification by third-party agencies like NSF and WQA, ensuring high performance and trustworthiness. Aquasana's revenue has grown significantly, with an estimated annual revenue of $15.7 million and a compound annual growth rate (CAGR) of approximately 19% over three years. The brand is committed to providing healthier, great-tasting water from every tap, reducing the need for single-use plastic water bottles and improving overall well-being.

Sawyer

Sawyer Products is renowned for its high-quality, lightweight water filters that remove 99.999% of bacteria, protozoa, and cysts, and 100% of microplastics, making them a top choice for outdoor enthusiasts and communities in need. Since 2008, Sawyer has been dedicated to its "Clean Water for All" initiative, donating 90% of its profits to provide clean drinking water in over 100 countries, benefiting over 27 million people. The brand's filters have significantly reduced waterborne illnesses, with a 36% to 1.5% decrease in diarrhea cases within just 8 weeks of use. Sawyer's efforts have also led to an estimated increase in lifespan by 10 or more years in the communities they serve. Their commitment to sustainability and health has made a profound impact globally.

LifeStraw

LifeStraw is a renowned brand in the water filtration industry, known for its high-quality and durable products. The original LifeStraw personal water filter is highly effective, removing 99.999999% of bacteria, 99.999% of parasites, and 99.999% of microplastics, boasting a pore size of 0.2 microns and a lifespan of up to 1,000 gallons of water. It meets US EPA and NSF P231 drinking water standards and has an unlimited shelf life, making it an ultimate survival tool. LifeStraw's products are independently lab tested, BPA-free, and designed for ease of use and maintenance. The brand's commitment to quality and innovation has made it a trusted name in water filtration.

APEC Water Systems

APEC Water Systems is a leading manufacturer of high-performance water filtration systems, renowned for their durability, reliability, and advanced technology. With over 25 years of experience, APEC has established itself as a trusted brand, producing systems that can remove up to 99% of contaminants from water. Their Whole-House-Max System media is NSF certified and maintenance-free for 5-8 years, utilizing premium granular activated carbon from coconut shells. APEC's systems cater to various applications, from residential to commercial and industrial, and are designed to withstand extreme pH and pressure changes. The company's commitment to quality and customer satisfaction has made it a top choice among consumers.

iSpring

iSpring is a notable brand in the water filtration industry, known for its advanced and effective water purification systems. Despite a 2019 settlement with the FTC for false "Made in the USA" claims, iSpring continues to offer high-quality products like the WCF200K Elite Series Whole House Central Water Filtration System, which can last up to 10 years and provide a substantial water flow rate of 26 GPM. This system utilizes premium KDF55 and coconut shell activated carbon to remove various contaminants, including chlorine, lead, and PFAS. The company's products are designed to protect household appliances and extend their lifespan. However, it is crucial to ensure compliance with regulatory standards to maintain consumer trust.

Culligan

Culligan is a leading brand in the water filtration industry, known for its advanced technologies and comprehensive solutions. Their ZeroWater system, for instance, uses a 5-stage filtration process to remove 99.9% of Total Dissolved Solids (TDS) from tap water, and is certified to reduce 99.7% of lead and 95% of PFOA/PFOS. With over 85 years of experience, Culligan offers customized whole-home water filters that address various water quality issues, including bad smells, tastes, and contaminants like arsenic, lead, and bacteria. The company's products are part of a growing market, with the global water filter market expected to reach USD 14.97 billion by 2029, growing at a CAGR of 6.86% from 2023 to 2029. Culligan's commitment to quality and innovation has made it a trusted name in the industry.