Top Bathroom Fixture Brands for a Luxe Upgrade

Creating the perfect bathroom oasis requires attention to detail and selecting the right fixtures can make all the difference. With a plethora of options available on the market, finding the best brands that combine quality, durability, and aesthetic appeal is essential. While some brands focus on sleek modern designs, others offer timeless classics that never go out of style. Dive into our curated list below to discover the top brands that promise to transform your bathroom into a luxurious retreat.

Illustration of bathroom fixtures

Best brands of bathroom fixtures in 2025

Kohler

Kohler is a leading brand in the bathroom fixtures market, holding a significant market share. In 2023, Kohler maintained a clear lead with a 16% dollar share in the Kitchen & Bath Fixtures market, and it also held a 14.3% unit share. Kohler's brand consideration rate stands at 20%, indicating strong consumer preference. The brand saw an increase of 1 percentage point in dollar share compared to the previous year. Kohler's average price for fixtures is reflected in the industry average of $223 per unit in 2023. To explore their offerings and innovations, visit their Kohler Collections.

Moen

Moen is one of the leading brands in the bathroom fixtures market, known for its innovative products and strong market presence. In 2023, Moen held a 13.8% unit share in the kitchen and bath fixtures market, although it saw a decline from its 2022 position. The brand is popular for its modern and functional designs, such as the Cia single-handle bathroom faucet with MotionSense Wave(tm) technology, which enhances convenience and hygiene. Moen also enjoys a significant dollar share, with 8% of the market in 2023, and its products often meet EPA WaterSense criteria and ADA specifications. Learn more about their product offerings on their website.

Delta Faucet

Delta Faucet is renowned as one of the best producers of bathroom fixtures, known for its innovative designs, water-efficient solutions, and high-quality products. Since its founding in 1954, Delta Faucet has consistently delivered excellence, with over 90% of its products manufactured in the United States. The company is a leader in water conservation, with many of its faucets meeting EPA WaterSense standards, which can save up to 20% more water than standard faucets. Delta Faucet's H2Okinetic technology, introduced in 2009, provides a more satisfying shower experience while using less water. With a wide range of styles and finishes, Delta Faucet caters to various consumer preferences.

Grohe

Grohe is a leading German manufacturer of bathroom fixtures, renowned for its innovative products and commitment to quality, technology, and sustainability. In 2017, the company generated consolidated sales revenues of EUR 1.35 billion and employs around 6,000 people worldwide. Grohe's Bathroom and Thermostats segment accounts for 47% of its total sales, with a growth rate of approximately 5% in recent years. Since joining the Japanese Lixil Group in 2014, Grohe has maintained its status as Europe's largest manufacturer of sanitary fittings, holding 8% of the global market as of 2010. Grohe's products are engineered, designed, and manufactured in Germany, emphasizing high-quality and water-saving technologies. To learn more, visit their official website.

Hansgrohe

Hansgrohe, a leading brand in the bathroom and kitchen industry, is renowned for its premium and designer products, including faucets, showers, and bathroom accessories. Founded in 1901 in the Black Forest, Germany, the company boasts a remarkable 123-year history marked by innovations like the first hand-held shower with multiple spray types. In 2023, despite global economic challenges, Hansgrohe achieved a total turnover of EUR1.406 billion, marking a 9.3% decline from the previous year. The company generates significant sales abroad, with 76.5% of its turnover stemming from international markets, supplying products to over 150 countries. Hansgrohe's domestic sales in Germany accounted for EUR329.8 million, despite a 14.7% decrease from 2022.

American Standard

American Standard is a leading brand in the bathroom fixtures market, known for its innovative and high-quality products. The company's powerful flush technology, such as the one in their toilets, cleans two times better with just water compared to conventional toilets. American Standard's products are part of a highly competitive market, where companies like Delta, Kohler, and TOTO also hold significant shares. In the U.S. bath fitting market, American Standard is among the key players driving innovation and technological advancements, particularly in smart and water-efficient fixtures. The brand's focus on hygiene, sanitation, and modern living standards aligns with the growing demand for advanced plumbing solutions. For more information on their bathroom offerings, visit their website.

TOTO

TOTO is a leading brand in the bathroom plumbing fixtures market, known for its high-efficiency toilets and sleek, modern designs. The company is part of a highly fragmented industry, with major players like TOTO holding between 15% to 20% of the overall market share. TOTO's products, including faucets, shower systems, basins, and tubs, are highly regarded for their functionality and aesthetic appeal. The toilets segment, where TOTO is particularly strong, accounted for 20% of the market share in 2023. TOTO's innovations and commitment to sustainability contribute to the growing demand for smart and eco-friendly bathroom fixtures.

Roca

Roca is a global leader in the design, production, and commercialization of bathroom solutions, having closed 2023 with revenues of 2,057 million euros and investments of 153 million euros, marking a 13% increase from 2022. The company has strengthened its position in the premium bathroom furniture segment through strategic acquisitions such as Madeli in the USA and Alape in Germany. Roca achieved historic peak results in 2021, with a turnover of 2,053 million euros, EBITDA of 401 million euros, and net profits of 179 million euros. The company is committed to sustainability, aiming for net-zero emissions by 2045. Roca's focus on quality, innovation, and design has solidified its position as a top producer in the bathroom fixtures market.

Duravit

Duravit is a leading brand in the bathroom furniture market, known for its high-quality and innovative products. In 2022, Duravit reported a 16% increase in sales from the previous year, reaching a total revenue of EUR707 million, driven by the success of new product launches and strong performance in segments like SensoWash, bathtubs, and brassware. The company is on track to achieve its growth target of EUR1 billion in sales by 2025 and is committed to becoming climate-neutral by 2045. Duravit's global strategic plan and successful local production, supply, and procurement have been key factors in its success. The brand's focus on sustainability and modern designs has made it a preferred choice for consumers. For more details, explore their official website: Duravit.

Villeroy & Boch

Villeroy & Boch, a leading ceramics manufacturer since 1748, is renowned for its outstanding quality and design in bathroom fixtures. The company has seen significant growth, with a 55% increase in sales to 1.01 billion euros in the first nine months of the year following the acquisition of Ideal Standard. Villeroy & Boch emphasizes sustainability, managing environmental impact through a central management system to enhance energy and raw material efficiency. The brand offers a wide range of products, including toilets, washbasins, and vanity cabinets, catering to both residential and commercial sectors. With over 275 years of experience, Villeroy & Boch continues to set high standards in the bathroom and wellness industry. For more information about their products, visit their official website.