Top Detergent Brands for Sparkling Clean Laundry

Finding the right detergent is crucial for maintaining the quality and longevity of your fabrics while ensuring they stay fresh and clean. In today's market, several brands stand out for their effectiveness, eco-friendliness, and value for money, making laundry day a lot less of a chore. From trusted household names to innovative newcomers, these brands cater to various needs, whether you're dealing with tough stains, seeking a gentle option for sensitive skin, or looking to reduce your environmental footprint. For those interested in discovering top recommendations and detailed reviews of the best detergent brands available, explore the list below.

Illustration of detergent

Best brands of detergent in 2025

Tide

Tide is renowned as one of the best producers of laundry detergent, with over 40 million American households using their products in 2014-2015, making it the number one detergent in the country in terms of sales. Tide has received numerous awards, including being voted Product of the Year in 2015 for its Ultra Stain Release Liquid and Best New Product by Better Homes and Gardens magazine for Tide PODS(r) Plus Febreze. The brand has been a trusted name for 70 years, continuously innovating with at least three product innovations per year. Tide's products, such as Tide HE Turbo Clean Liquid, have garnered significant user praise and endorsements, including Good Housekeeping's Seal of Approval. Tide's commitment to innovation and customer satisfaction has solidified its position as a leader in the laundry detergent market.

Persil

Persil, a brand by Henkel, has been a leader in the laundry detergent market since its inception in 1907, revolutionizing laundry with the first self-acting detergent. It has consistently innovated, introducing the first phosphate-free detergent in 1986 and the first liquid detergent in 1987. In the late 1990s, Persil's market share in the UK reached 26%, and its tablet format dominated the European market with over 60% share. Persil continues to focus on sustainability and consumer trends, as seen with the launch of Persil Power Bars, which are highly compressed, biodegradable, and require minimal plastic. The brand's commitment to quality and innovation has made it a household name for over 115 years. Discover more about Persil's sustainable and innovative laundry solutions.

Arm & Hammer

Arm & Hammer, produced by Procter & Gamble, is a renowned brand in the laundry detergent market, known for its baking soda-based cleaning compounds. With a strong market presence, Arm & Hammer benefits from Procter & Gamble's extensive experience in brand management and distribution, contributing to its significant market share. The brand's association with baking soda enhances its appeal, particularly among consumers seeking natural or environmentally friendly cleaning solutions. In the U.S., Arm & Hammer enjoys high brand awareness, with 85% of deodorant users recognizing the brand, although this data also reflects its broader product range. The laundry detergent market, expected to reach USD 196.1 billion by 2032, positions Arm & Hammer as a key player in this growing sector.

Gain

Gain, a prominent brand in the laundry detergent market, is renowned for its high-quality and effective cleaning products. As part of the Procter & Gamble Company, one of the major players in the laundry detergents market, Gain contributes significantly to the industry's growth. The global laundry detergents market, which includes Gain, is expected to reach USD 85.07 billion by 2029, growing at a CAGR of 3.79% from 2024 to 2029. In the liquid laundry detergent segment, the market is projected to grow from USD 26.52 billion in 2024 to USD 41.65 billion by 2032, with a CAGR of 5.8%. Gain's popularity is driven by consumer preference for well-known, higher-priced detergents, especially among high-income groups. For more detailed information, visit the Gain brand page.

All

All, a renowned brand in the laundry detergent market, is recognized for its high-quality and effective cleaning products. As part of the Henkel group, All benefits from advanced chemical ingredient research, leading to improved formulations that enhance cleaning performance and stain removal. The global laundry detergent market, which includes brands like All, is projected to grow at a CAGR of 4.4% from 2023 to 2032, reaching a value of USD 257,068.80 million by 2032. In the U.S. market, liquid laundry detergents, a segment where All is prominent, are expected to present healthy growth opportunities due to their efficiency in cold water and ultra-concentrated formulations. All's products cater to various consumer segments, contributing to the overall market growth driven by consumer preferences for cleanliness and self-hygiene.

Seventh Generation

Seventh Generation is a leading brand in the green household cleaning market, known for its commitment to sustainability. In 2009, the company held a 27 percent share of the green household cleaning market with sales of $150 million, despite facing a 2.8 percent decline in gross sales due to the economic recession and a controversial packaging change. Despite these challenges, Seventh Generation continues to focus on eco-friendly products, including laundry detergents that are popular for their environmental benefits. The brand has been a pioneer in the sustainable consumer products sector, consistently aiming to maintain high sustainability standards. Seventh Generation's products are favored for their efficiency and alignment with consumer values on environmental protection. For more details, visit their official website.

Kirkland Signature

Kirkland Signature, Costco's private label brand, has achieved remarkable success in the detergent market by offering high-quality products at competitive prices. In 2021, Kirkland Signature exceeded $59 billion in sales, with the brand accounting for 31% of Costco's total revenue. The brand's laundry detergent, in particular, has seen significant growth, with Costco working to localize production and streamline packaging, such as converting laundry packs from rigid plastic tubs to pouches, reducing plastic packaging by 80% and lowering the price from $19.99 to $18.99. This focus on cost savings and sustainability has contributed to the brand's penetration rate growing to the high 20s percent. Kirkland Signature's commitment to member value and continuous innovation has solidified its position as a leading producer of detergents.

Cheer

Cheer, a prominent brand from Procter & Gamble, stands out as a significant player in the laundry detergent market, with its powder form generating $180 million in sales, representing 9% of the $2 billion granular detergent market in the early 1990s. Despite being overshadowed by Tide, Cheer's sales in liquid detergent, although declining, still accounted for 5.6% of the $1.2 billion market. The brand has introduced innovative products, such as Cheer with Advanced Color Guard, which includes a new enzyme to eliminate fuzziness on cotton fabrics. Cheer's market presence is supported by robust advertising efforts from Leo Burnett Co. and strategic partnerships, like the one with Cotton Inc. for the cotton-label trademark. For more information on Cheer, visit their official Procter & Gamble page.

Purex

Purex is a leading brand in the laundry detergent market, known for its affordable and effective products. It fights 99% of common stains and offers a range of detergents, including liquid, pacs, and Purex Crystals, providing up to 30 days of freshness. Purex targets a broad consumer base, including those with sensitive skin, and is part of the larger market dominated by brands like Tide and Surf. The global laundry detergent market, which includes Purex, is expected to grow at a CAGR of 4.4% from 2023 to 2032, reaching a market size of USD 257,068.80 million by 2032. Purex's products are part of the industry's trend towards better cleaning performance and convenience.

Mrs. Meyer's Clean Day

Mrs. Meyer's Clean Day is a leading brand in the eco-friendly household cleaners and detergent market, known for its products made with plant-derived ingredients and essential oils. Founded in 2013, the company has experienced steady revenue growth, boasting an annual revenue of $13.1 million and a revenue growth rate of 24% since its inception. Mrs. Meyer's products, such as their multi-surface cleaner, have achieved substantial revenue increases, with a remarkable 1,934% rise in sales for their all-purpose cleaner spray. The brand is a significant player in the global green cleaning products market, which is anticipated to grow at a CAGR of 5.96% from 2022 to 2030. Mrs. Meyer's robust market share and expanding workforce further reinforce its position as a top producer in the industry. For more detailed information about Mrs. Meyer's Clean Day, visit their official overview page.