Top Towel Bar Brands for Stylish and Durable Bathroom Decor

When it comes to selecting towel bars for your bathroom, the right brand can make all the difference in terms of quality and design. From sleek, minimalistic styles to ornate, classic options, there are numerous brands that cater to a variety of tastes and preferences. Brands such as Moen, Delta, Kohler, and Hansgrohe are often praised for their durability, aesthetic appeal, and functional designs. For a detailed look at some of the best brands available on the market, continue reading below.

Illustration of towel bars

Best brands of towel bars in 2025

Moen

Moen is a leading brand in the bathroom accessories market, particularly renowned for its high-quality towel bars. In the U.S. bathroom accessories market, which is expected to grow at a CAGR of 9.6% from 2020 to 2028, Moen is one of the key market players. The towel rack/ring segment, where Moen excels, held a revenue share of 38.88% in 2020 and is also the fastest-growing segment. Moen's products, such as the Eva Chrome Towel Ring, feature advanced installation systems and corrosion-resistant materials, enhancing their appeal. With a strong presence in the North American market, Moen continues to innovate and expand its product portfolio.

Delta

Delta is a prominent and trusted brand in the towel bars market, known for its high-quality and innovative products. As part of the broader bathroom accessories market, Delta's towel bars have contributed significantly, with the towel rack/ring segment being the largest, holding a 38.66% revenue share in 2020. Delta's products are favored for their durability, design, and functionality, aligning with the increasing demand for stylish and functional bathroom fixtures. The company operates within a market expected to grow at a CAGR of 9.8% from 2020 to 2028. Delta's commitment to customer satisfaction and technological advancements has solidified its position among top competitors like KOHLER and MOEN.

Kohler

Kohler is a leading brand in the bathroom accessories market, particularly renowned for its high-quality towel bars. In the U.S. bathroom accessories market, the towel rack segment, which includes Kohler's products, held a significant revenue share of 38.88% in 2020 and is expected to grow at a CAGR of 9.6% from 2020 to 2028. Globally, the towel rack segment dominated the market with a 36.7% share in 2023 and is projected to grow at a CAGR of 6.88% from 2023 to 2029. Kohler's products are favored for their efficient storage solutions and stylish designs, making them a popular choice in both residential and commercial settings. The brand's strong presence in North America, where it accounts for a substantial portion of towel rack purchases, further solidifies its market position.

Gatco

Gatco is a leading brand in the towel bars market, renowned for its innovative and high-quality bath accessories. From 2013 to 2018, Gatco demonstrated significant growth in sales and revenue, contributing to its market share in the global towel bars industry. The company's products, such as the Gatco Elevate 18''L Towel Bar, are highly regarded for their design and functionality. Gatco's strong market presence is evident in its sales performance across various regions, including North America, Europe, and Asia-Pacific. The brand's commitment to excellence has made it a preferred choice among consumers and competitors alike. For more details about their exquisite offerings, visit their official website.

Hansgrohe

Hansgrohe is a renowned brand in the bathroom accessories market, particularly noted for its high-quality towel bars and other bathroom fixtures. The company's products, such as the AddStoris line, are designed to create a holistic and attractive bathroom design. Hansgrohe's commitment to quality and innovation aligns with the growing demand for stylish and functional bathroom accessories, with the towel racks and rings segment holding the highest market share, such as 41.4% in 2020. The global bathroom accessories market, which includes Hansgrohe's offerings, is expected to grow at a CAGR of 10.2% from 2021 to 2028, reaching USD 37.08 billion by 2028. Hansgrohe's products are backed by a limited lifetime warranty for certain finishes, ensuring durability and customer satisfaction.

Allied Brass

Allied Brass is a leading producer of towel bars, renowned for its high-quality and stylish designs. The company is part of a competitive market where the global towel bars industry is expected to grow at a significant CAGR from 2024 to 2031. Allied Brass, along with other major players like KOHLER and Delta, dominates the market with a wide range of products, including single and double towel bars, catering to both household and commercial applications. Their products are known for durability and aesthetic appeal, contributing to the overall growth of the towel bars market. The company's presence in key regions such as North America, Europe, and Asia-Pacific further solidifies its market position.

Grohe

GROHE, a leading brand in the bathroom accessories market, is renowned for its high-quality and innovative towel bars. The company's products, such as the GROHE Essentials 24-in. 2-Bar Double Towel Bar, are designed to transform bathrooms into relaxing and soothing sanctuaries. GROHE's commitment to technological advancements and energy efficiency has contributed significantly to the growth of the heated towel rail market, which is expected to grow at a CAGR of 6.9% from 2020 to 2027. In the broader bathroom accessories market, GROHE is one of the key players, with the market projected to reach USD 57.05 billion by 2032, growing at a CAGR of 10.6% from 2023 to 2032. GROHE's products are popular globally, particularly in regions like Europe, where the brand holds a significant market share.

Kohler

Kohler is a leading brand in the bathroom accessories market, particularly renowned for its high-quality towel bars. The company is a significant player in the global bathroom accessories market, which is expected to grow substantially, with the towel rack segment dominating and predicted to grow at a CAGR of 6.88% from 2023 to 2029. Kohler's products are favored for their timeless designs and innovative features, contributing to the brand's strong presence in regions like North America, where it accounts for a significant portion of the market. The global towel rack market, in which Kohler is a key participant, was valued at USD 560.21 million in 2022 and is expected to reach USD 787.57 million by 2030. Kohler's commitment to quality and design aligns with the rising consumer focus on bathroom aesthetics and smart bathroom accessories.

American Standard

American Standard is a renowned brand in the bathroom accessories market, particularly noted for its high-quality towel bars. As part of the broader bathroom accessories market, which is expected to reach USD 57.05 billion by 2032 with a CAGR of 10.6% from 2023 to 2032, American Standard stands out for its innovative and functional designs. The brand's products, including towel bars, are favored for their durability and aesthetic appeal, contributing to the growth of the global towel rack market, which is projected to reach USD 787.57 million by 2030 with a CAGR of 4.35% from 2023 to 2030. American Standard's commitment to quality and design aligns with consumer preferences for stylish and functional bathroom accessories. The brand's presence in key markets, including North America and Europe, further solidifies its position as a leading producer.

Franklin Brass

Franklin Brass is a renowned brand in the market for towel bars, known for its high-quality and durable products. Part of the broader bathroom accessories market, Franklin Brass stands out with its modern and versatile designs, such as the Maxted and Wake collections, which feature rust-resistant and tarnish-resistant finishes. Their products, made from zinc die-cast construction, ensure long-lasting durability and are backed by a limited lifetime warranty. With a wide range of finishes, including satin nickel and satin gold, Franklin Brass caters to various aesthetic preferences. Their towel bars, available in different lengths like 18, 24, and 25 inches, are designed for easy installation and maximum convenience.