Top Microfiber Towel Brands: Elevate Your Cleaning Game

Microfiber towels have become an essential household item due to their incredible absorbency, quick drying properties, and versatility in cleaning tasks. As their popularity has grown, many brands have emerged, each offering unique features and benefits to suit different needs. Among them, some stand out for their superior quality, durability, and innovative designs, making the selection a daunting task. To help you choose the best option for your needs, we have compiled a list of top microfiber towel brands below.

Illustration of microfiber towels

Best brands of microfiber towels in 2025

Meguiar's

Meguiar's is renowned as one of the best producers of microfiber towels, particularly with their Supreme Shine Microfiber Towel 3 pack, which is highly praised for its softness, paint-safe design, and effectiveness in collecting particles. These towels, measuring 16" x 24", are 50% larger than standard 16" x 16" towels, making them extremely useful for covering large surface areas. They are versatile, suitable for removing polishes, sealants, waxes, and for interior cleanings, including leather and glass care. With a long-lasting durability, these towels can be used for months on paint and other surfaces before needing replacement. They are also washable and reusable multiple times, making them an outstanding value for detailers.

Chemical Guys

Chemical Guys is renowned for producing high-quality microfiber towels, particularly notable for their 70/30 blended microfiber composition, which ensures an extra soft feel and minimizes the risk of scratching automotive surfaces. Their towels are machine washable, and the use of specific colors like blue and purple helps in identifying dirt accumulation, preventing scratches. The brand offers a variety of towels, including long pile and short pile options, each designed for different detailing tasks. For maintenance, Chemical Guys recommends washing their microfiber goods with their Microfiber Wash in hot water and drying on low heat, avoiding fabric softeners and dryer sheets. This attention to detail and quality has made Chemical Guys a trusted name in the car detailing industry. Discover more about their ultra-fine microfiber towel.

Griot's Garage

Griot's Garage is renowned for producing some of the best microfiber towels in the market, particularly their Pure Freakin' Magic (PFM) line, which has garnered widespread acclaim for its exceptional drying ability, softness, and durability. Introduced in recent years, these towels have quickly become a favorite among car enthusiasts, with the 16" x 16" PFM Terry Weave Towel capable of drying an entire midsize car without needing a second towel. The larger 25" x 35" PFM Terry Weave Drying Towel is equally impressive, offering unparalleled water absorption and a soft, lint-free experience. Since its inception in 1988, Griot's Garage has consistently delivered high-quality car care products, making it a trusted brand in the industry. The PFM towels, despite being on the higher end of the price spectrum, are widely regarded as a worthwhile investment due to their superior performance.

The Rag Company

The Rag Company is a leading producer of high-quality microfiber towels, renowned for their durability and effectiveness in various applications, including car washing, detailing, and general cleaning. Founded by Jeff and Carolyn Hennen, the company has expanded from a garage operation to a global enterprise with over 50 employees and a 50,000-square-foot facility, shipping to 75 countries worldwide. Their microfiber towels, such as the "Car Wash" towel, boast a 320gsm weight, larger sizes, and overlock stitched edges, ensuring longer commercial use and better performance. The company has achieved significant growth, with a 25% annual packaging savings through optimized logistics and inventory management. Their products are highly praised for being lint-free, streak-free, and scratch-free, making them a top choice for auto, marine, and RV detailing.

Zwipes

Zwipes is a leading brand in the microfiber towel market, renowned for its high-quality and eco-friendly products. The brand is part of a market that is projected to grow at a CAGR of 24% from 2024 to 2030, reaching a valuation of USD 11,043.79 million by 2030. Zwipes microfiber towels are known for their excellent absorbency, durability, and ability to capture fine particles and dust efficiently, making them a preferred choice in household, commercial, and industrial applications. These towels can be used multiple times, reducing the need for chemicals and water, and are effective in various cleaning tasks, including glassware, windows, and car detailing. The brand's commitment to sustainability and efficiency aligns with the increasing consumer awareness of hygiene and environmental sustainability.

Viking

The Viking brand is renowned for producing high-quality microfiber towels, such as the Viking Microfiber Drying Towel, which boasts a soft, long pile fabric that absorbs 8 times its weight in water, ensuring a lint-free and streak-free shine. This towel is clear-coat safe and features superior satin edging, making it ideal for delicate surfaces. The microfiber cleaning cloths market, which includes brands like Viking, is projected to grow at a CAGR of 2.4% to reach USD 0.91 billion by 2032. Viking's products are highly valued in the auto detailing and household cleaning sectors, with their microfiber towels known for their durability and effectiveness.

Kirkland Signature

The Kirkland Signature Microfiber Towel Case, available at Costco, is renowned for its premium quality and exceptional performance, featuring 36 towels made from a durable 80/20 microfiber blend with a GSM of 350-365. These towels are lint-free, ultra-absorbent, and reusable, making them ideal for various cleaning tasks. The recent update to tagless design enhances their usability, especially for car detailing. With a cost-effective price point of around $15.99 for a 36-pack, these towels offer unbeatable value. They are suitable for general purpose cleaning, including dusting, polishing, and drying, and are machine washable for long-term use.

AmazonBasics

AmazonBasics is a highly regarded brand for microfiber towels, known for its quality, affordability, and durability. Launched in 2009, AmazonBasics has become the best-selling private label brand on Amazon, with microfiber cleaning cloths being one of its top-selling products, often ranking in the top 10 of their category. These towels are made from a 90% polyester and 10% nylon blend, are machine-washable, and can absorb eight times their weight. They are praised for being lint- and scratch-free, with an overall rating of 4.0 out of 5.0 stars from approximately 7,000 reviews.

Autofiber

Autofiber is renowned as one of the top producers of microfiber towels, known for their exceptional quality and innovative designs. Their products, such as the Elite Edgeless Microfiber Towels, are favored by professional detailers worldwide for their efficiency, safety, and versatility. Autofiber's microfiber towels often feature blends like 70/30 or 80/20 of polyester and polyamide, ensuring optimal scrubbing and absorbency. The brand's commitment to quality and customer feedback has made their towels a staple in the automotive, domestic, and industrial cleaning sectors. With a focus on environmental friendliness and durability, Autofiber's microfiber towels are set to continue their market dominance.

Mothers

Mothers is renowned as one of the best producers of microfiber towels, offering high-quality, professional-grade products. Their Premium Gold Microfiber Towels are made from a 70% polyester and 30% polyamide blend, ensuring a perfect balance of softness and durability. These towels are lint-free, clear coat-safe, and can hold up to 7 times their weight in liquid, making them ideal for various automotive detailing needs. With a dual-nap design, they are versatile for trapping dirt, buffing waxes, and cleaning interior surfaces. Mothers' microfiber towels are also known for their long-lasting performance and ease of maintenance.