Top White Goods Brands You Should Consider for Superior Home Appliances

When it comes to purchasing white goods, selecting the right brand can make all the difference in longevity and performance. With an array of reliable options available, consumers often find themselves drawn to trusted names that promise efficiency and durability. From refrigerators to washing machines, certain manufacturers have consistently set themselves apart through innovation and customer satisfaction. To discover which brands stand out in the realm of white goods, explore our comprehensive list below.

Illustration of white goods

Best brands of white goods in 2025

Bosch

Founded in 1886 in Germany, Bosch is a global leader in home appliances, known for its high-quality, energy-efficient, and innovative products, with a 5.3% revenue growth to €13.9 billion in 2020 and holding the number one position in Europe; the brand is particularly recognized for its quiet dishwashers and reliable refrigerators, consistently ranking among the most dependable appliance brands and aiming for a 10% market share by 2025. You can explore their products to learn more about what Bosch offers.

Whirlpool

Whirlpool, established in 1911, stands as a leading American multinational manufacturer of home appliances, boasting a revenue of approximately $19 billion in 2023 and holding an estimated 21.5% market share in the Major Household Appliance Manufacturing industry. It is recognized as the world's number one in the 2020 ranking for automatic dryers. Their extensive product line includes a variety of major appliances like refrigerators and laundry machines, featuring innovative 6th sense technology, known for their reliability and innovation. You can explore their offerings at Whirlpool's official website.

LG

LG, established in 1958, has become a leading global manufacturer of white goods, achieving record sales of 84.23 trillion won ($63 billion) in 2023, with their Home Appliance & Air Solution division generating 30.14 trillion won in revenue, surpassing Whirlpool in both revenue and operating profit. LG's innovative products like the InstaView™ Door-in-Door® refrigerators and TWINWash™ laundry systems are recognized for their cutting-edge technology and high performance, further solidifying their position as a top choice for consumers and contributing to LG maintaining its position as the world’s number one home appliance manufacturer. LG's dedication to quality and innovation has led to eight years of continuous growth in their H&A division, and they also hold a significant share of the global TV market, controlling more than two-thirds of the OLED TV sector. The company's focus on both premium and volume zones, along with its expansion into new business areas, ensures continued success in the competitive white goods market. You can explore their diverse range of products.

Samsung

Samsung, a South Korean technology giant founded in 1938, has become a leading producer of white goods, securing the top spot in the U.S. home appliance market with a 21% market share in sales in 2023 and a 19% market share in quantity, also holding 11.3% of the refrigerator market share in Europe this year. Known for its innovative technology and user-friendly designs, Samsung offers products like the Family Hub refrigerators and the Bespoke line, which allow customization. With a commitment to expanding its product line, Samsung incorporates features like remote control via the SmartThings platform and advanced cooking modes. Furthermore, Samsung's focus on optimization in both performance and consumption provides solutions that align with well-being and environmental respect.

Electrolux

Electrolux, a Swedish multinational company founded in 1919, stands as a leading global producer of white goods, holding approximately 17.9% market share in the major household appliance manufacturing industry and boasting over 45,000 employees worldwide as of 2023. With a strong focus on major appliances, like cooking, refrigeration, and laundry, Electrolux's "taste segment" accounted for over 60% of their revenue in 2023, solidifying its position, especially with a 30% market share in Latin America. They are dedicated to sustainability and innovation, providing a wide range of products under various brand names, including Electrolux, Frigidaire, and AEG. Explore their innovative products.

Miele

Miele, established in 1899, stands as a leading German manufacturer of premium domestic appliances, consistently earning top ratings for its quality and durability; boasting a loyal customer base, Miele has been recognized for its products lasting an average of 20 years, with a recent consumer survey showing an 85% satisfaction rate; from dishwashers to washing machines, Miele's innovative designs often incorporate energy-saving technologies, contributing to its environmentally responsible image. Miele's premium product lineup comes with an above-average price tag; the company also offers a wide range of customer services and warranties, emphasizing its long-term commitment to user satisfaction. For more information, visit Miele's official website.

AEG

With a heritage dating back to 1883, AEG has consistently delivered high-quality white goods, achieving a customer satisfaction rate of 92% in a recent survey, and boasting a 15% market share in European appliance sales for 2023; their innovative designs and energy-efficient technologies solidify their position as a top choice for discerning consumers; in addition, their product longevity, with an average lifespan of 10 years, ensures lasting value, making AEG a reliable and established brand for household appliances.

Siemens

Siemens, a leading manufacturer of home appliances since 1847, holds a significant market share of approximately 15% in Europe, recognized for its innovative and high-quality white goods, with their 2023 models featuring an average energy saving of 20% compared to previous versions, and is preferred by consumers for its durable and stylish designs; further information can be found on their official website.

GE Appliances

GE Appliances, a Haier company, has been a leading manufacturer of white goods since 1905, with their appliances found in 50% of US homes, and they achieved a 16.4% market share in 2021, marking their best performance in a decade. The company has garnered multiple accolades, including "Smart Appliance Company of the Year" in 2023 and "Consumer Cybersecurity Solution of the Year" in 2024. Their success is further underscored by doubling their revenue since 2017, attributable to significant supply chain improvements, which reflects their unwavering commitment to quality and innovation. You can explore their diverse product range at geappliances.com.

Frigidaire

Frigidaire, founded in 1916 as the Guardian Frigerator Company, is an American brand and a major producer of consumer and commercial appliances, notably developing the first self-contained refrigerator and achieving early 20th-century recognition where its name became synonymous with refrigerators; the brand experienced a significant 20 percentage point gain in top-freezer refrigerator market share at Lowe's between 2020 and 2022, solidifying its position as a leader in the white goods sector with a history of innovation, including home freezers and room air conditioners. Today, Frigidaire is a subsidiary of Electrolux, offering a wide array of energy-efficient kitchen and laundry products, with many ENERGY STAR certified models. You can explore their product line.