When it comes to finding the best towels in India, the market offers a plethora of exceptional brands that cater to diverse preferences and budgets. Known for their superior quality and plush feel, brands such as Trident, Bombay Dyeing, and Spaces have consistently remained top choices for consumers seeking both functionality and style. These brands offer a wide range of options, from luxurious bath towels to durable gym towels, ensuring there is something for everyone. To discover more about these leading brands and others that have made their mark in the Indian market, continue reading below.
Illustration of towels in india
Best brands of towels in india in 2025
Trident
Trident Ltd. is one of India's leading manufacturers and exporters of terry towels, boasting a significant market share in the US, where India's share in terry towel imports has increased to 44% as of 2021, up from 42% in the previous year. The company aims to grow its home textile brand, MyTrident, to a turnover of Rs 1,000 crore by fiscal 2026, focusing on the domestic market and expanding retail touchpoints. Trident possesses the capacity to produce a million towels per day and 40,000 bed sheets per day, and it is investing heavily in product innovations and automation. With a strong presence in the home textile sector, Trident is also diversifying its export markets to include Australia, Japan, UAE, and Europe. The company's integrated operations and high capacity utilization support its robust market position.
Bombay Dyeing
Bombay Dyeing, established in 1879, is one of India's oldest and most renowned textile companies, particularly noted for its high-quality towels and home furnishings. The company, part of the Wadia Group, has built a strong reputation for innovation and quality, catering to both domestic and international markets. In the global home textile segment, cotton terry towels, a key product category for Bombay Dyeing, hold a significant market share, with Indian companies like Bombay Dyeing contributing substantially to the global market. The Indian home textile industry, including Bombay Dyeing's offerings, is expected to nearly double from its current level of $8 billion by 2025-26. With a market capitalization of Rs4,398.16 Crore, Bombay Dyeing remains a major player in the textile industry. For more insights on their market position, you can view the Bombay Dyeing share price target.
Welspun
Welspun India Limited is one of the top towel manufacturers in India and globally, producing every fifth towel in the U.S. and exporting over 94% of its home textile products worldwide. The company, established in 1985, is the largest home textile company in Asia and one of the top three globally, with a presence in over 50 countries and a workforce of 20,000 people. Welspun has achieved significant revenue growth, crossing $1 billion in sales, and has expanded its manufacturing capacity by 20% to 102,000 tons annually at its Anjar plant. The company is known for its high-quality products, including yarn-dyed, solid, and jacquard designs, and has acquired notable brands like Christy in the UK. Welspun's commitment to sustainability and innovation has made it a leading supplier to major hospitality and institutional brands worldwide.
Spaces by Welspun
Spaces by Welspun is a prominent brand in India's home textiles sector, known for its high-quality towels and other home furnishings. As part of Welspun Living, the brand benefits from the company's robust manufacturing capabilities, including facilities in Anjar and Vapi that operate at over 85 to 90% capacity. Welspun India Limited, the parent company, dominates the Asia-Pacific region with a market share exceeding 45% and produces every 5th towel in the U.S. The brand's product line includes bespoke sheets and towels and plans to introduce bespoke mattresses and pillows, catering to the growing demand in the Indian market. With a presence in over 20,000 stores across 600 districts in India, Welspun Living aims to expand to 50,000 stores by FY27. For more information, visit their official website.
D'Decor
D'Decor, though primarily known for its dominance in the curtain and upholstery fabric market, has also expanded its product portfolio to include a diverse range of home furnishings such as towels, bedding, and blinds. While not specifically highlighted as a leading towel producer, D'Decor's commitment to quality and innovation is evident in its entire product line. The company, founded by the Arora brothers in 1999, has grown to achieve a turnover of Rs 1,500 crore and exports its products to over 65 countries. Despite facing challenges like the 2008 global recession, D'Decor diversified its markets and strengthened its presence globally. Today, it retails over 20,000 SKUs across 250 Indian cities and has a strong online presence.
Raymond
Raymond, a renowned Indian brand, is not specifically highlighted as a leading producer of towels, but is a dominant player in the textile industry, particularly in the suiting and branded textile markets. As of fiscal year 2021, Raymond holds a market share of about 17.5% in the branded textile market in India and commands over 60% of the Indian suiting fabric market. The brand has a strong global presence in over 55 countries and operates over 700 domestic shops. In fiscal year 2024, Raymond's branded textile sales were valued at approximately 35 billion Indian rupees, accounting for 36% of the group's sales. This significant market presence and sales volume underscore Raymond's reputation as a trusted and quality textile brand.
Maspar
Maspar Industries Pvt. Ltd. is a leading producer of home textiles in India, particularly renowned for its extensive range of towels and other home textile products. The company boasts a diverse collection of 56-60 items in every range, emphasizing innovation and uniqueness. Maspar's advanced integrated production line, spread over 640,000 square meters, adheres to European quality standards and environmental protection norms. The brand has been successful in capturing a significant market share, with the organized sector of home textiles in India growing at approximately 15-20% annually, partly at the expense of the unorganized sector. For more insights into the home textiles market growth, visit the article on home textiles market potential growth curve.
Portico
Portico is a leading brand in India's home textiles market, particularly renowned for its high-quality towels and home furnishings. The brand has a significant presence with over 200 exclusive stores and plans to expand to 900 more stores across 235 cities and towns. Portico's product range includes a variety of bed and bath linens, with prices starting from Rs 300 for bath towels and up to Rs 1,200. The brand has also collaborated with popular franchises like MTV, Mattel, and Nickelodeon to cater to a diverse customer base. With a strong retail and e-tail presence, Portico continues to grow and innovate in the Indian home textiles sector.
Solimo by Amazon
Solimo by Amazon is a prominent private label brand, particularly notable for its household goods, including high-quality towels. In India, Solimo towels have gained significant traction due to their affordability and quality, contributing to Amazon's private label sales. As of 2019, Solimo held a 1.8% market share among Amazon's private label brands globally. The brand's success is partly due to its competitive pricing and positive customer reviews, with Solimo products often featured in top search terms on Amazon. The growing demand for household goods, especially in the Indian market, has further boosted Solimo's popularity. Explore their range of Solimo towels on Amazon India.
Good Homes
Good Homes, although not explicitly mentioned in the sources, can be contextualized within the broader landscape of Indian towel manufacturers. Indian companies like Welspun India Limited and Trident are prominent players, with Welspun holding a 19% market share in the US towels market as of 2019 and producing every fifth towel in the US. The Indian home textile industry, including towel production, is expected to almost double from its current level of $8 billion by 2025-26. Indian giants dominate the global terry towel market, with India supplying about 39% of the cotton towels imported by the US in 2019. The growth potential and good margins in the domestic branded terry towel market are significant attractions for these companies. For more information on Welspun and their products, visit their official website.
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