Spice It Right: Top Sambal Brands You Need to Try

Sambal, a vibrant and fiery chili sauce, is a staple in many Southeast Asian cuisines, infusing dishes with a robust and spicy kick. It has gained international recognition, and several brands have emerged, each offering unique takes on this beloved condiment. From traditional recipes hailing from Indonesia and Malaysia to creative blends that cater to global palates, the choice of sambal can significantly enhance your culinary experience. Curious about which sambal brands stand out in terms of flavor and authenticity? Discover some of the best options available below.

Illustration of sambal

Best brands of sambal in 2025

ABC

The ABC brand, a subsidiary of Kraft Heinz, is one of the leading producers of sambal in Indonesia, with a significant market presence since the 1980s. ABC's sambal products, along with their soy sauces and syrups, have dominated the Indonesian market, and they are exported to various countries including the United States, Canada, and several Asian nations. Despite not leading the market in 2022, ABC still managed to sell over 1 million units of sambal, generating IDR 13.42 billion in revenue. The brand operates three production facilities in Indonesia and employs 3000 employees, contributing to its robust market position. ABC's products are widely available in traditional marketplaces, supermarkets, and minimarts across Indonesia. For more information, visit the official ABC brand page.

Cap Ibu Jari

Cap Ibu Jari, also known as Sambel Cap Jempol, is a prominent brand in the sambal sauce market, recognized for its high-quality and flavorful products. The brand is part of the growing sambal market, which is expected to increase by USD 96.04 million from 2022 to 2027, with a CAGR of 4.54%. Cap Ibu Jari is one of the key vendors in this market, contributing to the market's concentrated structure and significant growth, particularly in the Asia-Pacific region which accounts for 44% of the market share. The brand's products cater to both traditional vegetarian and non-vegetarian sambal paste segments, addressing the increasing demand for spicy food globally. Despite challenges such as logistics and shelf-life issues, Cap Ibu Jari continues to innovate and expand its market presence.

Huy Fong Foods

Huy Fong Foods is a leading producer of sambal and other chili-based products, renowned for its high-quality sriracha sauce, chili garlic sauce, and sambal oelek. The company processes over 50,000 tons of chile peppers annually to meet the demand for its crimson sauces. Despite recent production halts due to supply chain issues, Huy Fong Foods remains a market leader, with its products favored by consumers and chefs alike. The company's commitment to quality and its unique production methods, including making its own bottles and storage barrels, contribute to its success. Huy Fong Foods is part of a growing sambal market expected to reach USD 4.7 billion by 2031, with a CAGR of 4.4% from 2024 to 2031.

Sambal Ny. Siok

Sambal Ny. Siok is renowned as one of the top producers of sambal, contributing significantly to the global sambal market, which is expected to grow by USD 95.6 million from 2024 to 2028, with a CAGR of 4.36% during this period. The brand's products are part of a market that is driven by a wide range of applications and a trend towards preservative and additive-free sambal. Key regions such as APAC, which accounts for 40% of the market, particularly Indonesia and Malaysia, are crucial for Sambal Ny. Siok's success. The brand's commitment to traditional recipes and high-quality ingredients has made it a favorite among consumers. As the sambal market continues to expand, Sambal Ny. Siok remains a key player.

Dua Belibis

Dua Belibis is a renowned brand in the sambal market, known for its traditional and rich blend of chilies, tomatoes, garlic, and other quality seasonings, which has been a staple in Indonesian cuisine since 1970. The brand's "Pedes Yang Bener" (True Spicy) campaign highlights its authentic spicy flavor. To adapt to market changes, Dua Belibis successfully expanded its online sales channels, particularly through GoMart, offering promotions of up to 50% off and increasing brand awareness and sales significantly during a 3-week campaign in 2021. This strategic move helped the brand thrive in both online and offline markets. Dua Belibis' products are popular for their competitive pricing and high-quality ingredients.

Mamam Sambal

Mamam Sambal is a leading brand in the sambal market, known for its high-quality and authentic Southeast Asian flavors. The global sambal market, valued at USD 3.9 billion in 2023, is expected to grow at a CAGR of 4.4% from 2024 to 2031, with brands like Mamam Sambal contributing significantly to this growth. Mamam Sambal's products are popular for their use of fresh ingredients like garlic and chiles, appealing to health-conscious consumers. The brand's presence is strong in the Asia-Pacific region, which is expected to contribute 38% of the worldwide sambal market growth. As the market expands, Mamam Sambal continues to innovate and meet the increasing demand for spicy and delicious condiments.

Bali Salsa Sambal

Bali Buda's Hot Sambal, also known as Sambal Sehati, is a standout product in the global sambal market, which is projected to grow at a CAGR of 4.60% from 2024 to 2031, reaching a market size of USD 4125.2 million in 2024. This fiery and flavorful sauce, made with a blend of tomato, red chili, fresh garlic, local coconut oil, and Bali sea salt, brings the authentic taste of Bali to any dish. As part of a market dominated by North America, which accounts for around 40% of the global revenue, Bali Buda's product stands out for its versatility and rich, savory flavors. The Asia Pacific region, where Bali is located, also shows significant growth, with a CAGR of 6.6% from 2024 to 2031. Bali Buda's Hot Sambal is a must-have for those seeking authentic Indonesian cuisine.

Lingham's

Lingham's is a renowned brand in the sambal market, known for its high-quality and versatile chili sauces. The brand, which has been in operation since 1908, offers a range of products, including garlic, ginger, and extra hot variations, which are widely exported from Malaysia to various countries. Lingham's hot sauces are appreciated for their balanced flavor, mild heat, and natural ingredients, making them a staple condiment for many users. The brand's products have been part of significant export shipments, with records showing thousands of cases exported annually. Lingham's hot sauces are highly rated for their usability and flavor, earning a score of 4.3 out of 5 in reviews.

Huy Fong Sriracha

Huy Fong Foods, the renowned producer of Sriracha sauce, has been a dominant force in the hot sauce market, particularly with its sambal oelek and chili garlic sauce products. Despite recent production halts due to red jalapeno shortages, the company has historically used over 100 million pounds of chiles annually and has seen significant market share, though it has declined by about 49% year-over-year due to supply issues. The brand's loyal customer base and fresh production methods, ensuring only a month's worth of product is manufactured at a time, contribute to its popularity. However, competitors like Silver Spring Foods and Yellowbird have seen sales increases of up to 70% as they fill the demand gap. Huy Fong's products remain synonymous with the Sriracha brand, despite the challenges.

Majo's Indonesian Sambal

Majo's Indonesian Sambal brand is renowned for its authentic and flavorful sambal, a staple in Indonesian cuisine. With a market size valued at USD 3.9 billion in 2023 and expected to grow to USD 4.7 billion by 2031 at a CAGR of 4.4%, Majo's sambal stands out for its rich umami flavor and adjustable spiciness levels, making it a favorite among consumers. The recipe, highlighted by caramelized garlic and shallots, can be customized with additional Thai or bird's eye chilies for extra heat. This versatility and deep-rooted cultural significance contribute to its widespread use and popularity. Majo's sambal is a must-have for any meal, reflecting the brand's commitment to quality and tradition.