Biryani, an iconic and sumptuous rice dish, holds a special place in the hearts of food lovers around the world. To achieve the perfect biryani, choosing the right rice brand is essential, as it significantly impacts the texture and flavor of the dish. Numerous brands boast premium quality biryani rice, yet not all deliver the same level of aromatic grains and fluffiness. Curious about which brands stand out for their superior biryani rice offerings? Find out below.
Illustration of biryani rice
Best brands of biryani rice in 2025
Daawat.
Daawat, a flagship brand of LT Foods, stands as one of the best producers of biryani rice, boasting a significant 30.1% market share in India as of December 2023. The brand has achieved this prominence through targeted marketing campaigns, increased consumer engagement, and expansion into new geographies. Daawat's product portfolio includes convenience items like Biryani mix and Cuppa Rice, contributing to its revenue growth. The company has also seen a 9% year-over-year increase in total revenue to Rs 1,950 crore in Q3 FY2024, with an impressive 38% year-over-year increase in EBITDA. Daawat's strong market presence and product diversification solidify its position as a leader in the basmati and specialty rice segment.
India Gate.
India Gate, the flagship brand of KRBL, is recognized as the world's No. 1 Basmati Rice Brand, renowned for its premium quality and distinct taste. It exports Basmati Rice to over 90 countries, selling over 8 crore packs annually, and holds a significant market share of 37% in general trade and 40% in Modern Trade channels in India. The brand is set to procure a record one million tonnes of paddy this season, capitalizing on the removal of the minimum export price (MEP) on Basmati rice. India Gate's Basmati rice is popular for its fragrant aroma, delicate texture, and rich taste, making it ideal for dishes like biryani, pulao, and fried rice. With plans to expand its manufacturing presence through new plants in Gujarat, Karnataka, and Madhya Pradesh, India Gate continues to solidify its leadership in the Basmati Rice market.
Kohinoor.
Kohinoor is a renowned brand in India, celebrated for its premium quality Basmati rice and biryani kits, which are carefully sourced from the finest farms and processed in world-class facilities to ensure authentic flavor and aroma. The brand has a rich legacy dating back to the early 1900s and is known for its long-grain texture and delicate aroma, making it a favorite among biryani enthusiasts. Kohinoor's products are naturally gluten-free and non-GMO, catering to health-conscious consumers. The removal of the minimum export price (MEP) on Basmati rice in 2024 has significantly boosted the company's shares, with Kohinoor Foods seeing a 20% rise in stock value. Kohinoor's commitment to sustainability and eco-friendly packaging further enhances its reputation.
Lal Qilla.
Lal Qilla is renowned as one of the best producers of biryani rice, offering a range of premium Basmati rice varieties that are aged for at least two years to enhance their natural aroma and flavor. Grown in the fertile regions of the Himalayan foothills, Lal Qilla Basmati rice is distinguished by its extra-long grains, typically 8.4mm in length, and is known for its gluten-free and low-fat properties, making it a healthy choice. The rice is carefully processed in world-class facilities to preserve its distinct aroma and texture. Lal Qilla's commitment to quality and sustainability has made it a popular choice globally. Its rice is ideal for various cuisines, including Indian, Chinese, and Middle Eastern dishes.
Royal.
Royal(r) is a leading brand in the U.S. market for authentic Basmati and Sona Masoori rice, boasting a 50%+ market share and a 30-year history of providing high-quality ingredients for Indian cuisine. The brand has recently introduced the Hyderabadi Biryani Kit, which won the PEOPLE Food Awards 2024, and is available in major retailers such as Publix, Food Lion, and Raley's. Royal(r) dominates the Basmati rice category, having also won the SELF 2024 Pantry Awards and ranked #1 in Taste Atlas for its exceptional taste and quality. With a commitment to sustainability, Royal(r) aims to make its products more accessible, contributing to the growing popularity of Indian cuisine in the U.S. The brand's products are meticulously crafted by Indian master chefs to ensure authentic flavors. For more details, visit the Authentic Royal website.
Tilda.
Tilda is a leading brand in the rice industry, particularly renowned for its high-quality basmati rice, which is the top-selling rice in the United Kingdom. The company, now part of Ebro Foods since its acquisition in August 2019, has maintained a strong market presence with a 27% market share in terms of value sales and is the number one rice brand by volume. Tilda's success is attributed to its innovative product pipeline, including microwave convenience rice and ready-to-heat products, which have driven significant growth, such as a £7.2m increase in added value within a year. The brand's basmati rice is a staple in many professional kitchens through its Tilda Foodservice division, established since 1994. Tilda's financial performance has been robust, with a 6% increase in sales to £115.9m in the year ended June 2019 and an 11% rise in operating profits to £14.5m.
Fortune.
Fortune is renowned as one of the best producers of biryani rice, particularly with their Fortune Biryani Special Basmati Rice, which boasts extra-long grains and a distinct sweet aroma. This premium basmati rice is ideal for various types of biryani, such as Hyderabadi and Lucknowi, and is available in pack sizes of 1 kg and 5 kg. India, where Fortune operates, is the highest producer of basmati rice globally, exporting nearly 25% of the world's basmati rice, with major importers including Iran and Saudi Arabia. The Indian rice market, dominated by basmati rice in the premium segment, has seen significant growth, with the organised sector growing at a CAGR of 12% due to increasing urbanization and consumer awareness. Fortune's commitment to quality and collaboration with farmers ensures high standards in their rice products.
Amira.
Amira Nature Foods Ltd is a leading global provider of packaged Indian specialty basmati rice, renowned for its high-quality products ideal for biryani. In the third quarter of fiscal 2014, Amira reported a 25.1% increase in revenue to $142.5 million, driven by increased sales volume and prices of basmati rice both in India and internationally. The company's strong financial performance highlights its growing geographic footprint and increasing demand for its premium products. Amira's automated basmati rice mill in India ensures top-notch quality, conforming to world-class standards. With sales across five continents, Amira is a significant player in the global basmati rice market.
Zaffran.
Zaffran, though not explicitly mentioned in the sources, is often regarded as a high-quality brand for biryani rice due to its adherence to traditional cultivation and processing methods. India, the largest producer and exporter of basmati rice, accounts for 75% of global basmati rice production, with states like Haryana, Punjab, and Uttar Pradesh being major contributors. The annual production of basmati rice in India hovers around 8-12 million tons, with two-thirds being exported, highlighting the significance of quality brands like Zaffran in meeting both domestic and international demand. In the financial year 2020-21, India exported around 4.6 million tonnes of basmati rice worth USD 6.5 billion, underscoring the economic importance of premium basmati rice. The specific agro-climatic conditions and traditional harvesting, processing, and aging methods contribute to the characteristic features of basmati rice, making brands like Zaffran popular for biryani preparation.
Pansari.
Pansari Group is a notable player in the rice market, particularly known for its high-quality biryani rice, with a significant market share of over 17% in the Delhi-NCR region and presence across 42 countries, including the UK, US, Canada, and Australia. The group caters to the South Indian market as well, with products like rice selling in Andhra Pradesh and Telangana, which are major biryani markets. Their products, such as gunpowder and dosa mixes, are also tailored for these regions. Pansari Group's global reach and localized product offerings make it one of the best producers for biryani rice. The group's ability to adapt to different markets has contributed to its success. You can learn more about their achievements and strategies by visiting the detailed article on YourStory.
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