Top Biryani Masala Brands for Flavorful Feasts

Biryani, a delightful blend of aromatic spices and perfectly cooked rice, relies heavily on the right masala to achieve its distinct and flavorful taste. The quality of biryani masala plays a crucial role in elevating the dish, making it imperative to choose the best brand to suit your culinary needs. Several brands have established themselves as top contenders in the biryani masala market, each offering unique blends that promise to enhance your cooking experience. To guide you in selecting the ideal masala for your biryani endeavors, we present a list of the best brands for biryani masala below.

Illustration of biryani masala

Best brands of biryani masala in 2025

MDH

MDH is a leading brand in the production of high-quality biryani masala, with India accounting for the maximum share of MDH masala exports, totaling 13,725 shipments as of June 2024. This dominance is a testament to the brand's commitment to quality and flavor, as evidenced by its widespread export to countries like Australia, the United States, and Japan. MDH masala exports have shown a year-on-year growth of 27% in February 2024 compared to the previous year. The brand's success is also reflected in its extensive range of products, including MDH Garam Masala, MDH Chana Masala, and MDH Kitchen King Masala. With a strong market presence and high customer satisfaction, MDH remains a top choice for biryani masala.

Everest

Everest is one of the best producers of biryani masala, renowned for its high-quality and authentic spice blends. With a market share of 16% among retail spice companies in India as of FY 2022, Everest stands out as a leader in the industry. The brand offers over 45 masala varieties, including its popular Shahi Biryani Masala, which is made from natural ingredients without preservatives or artificial colors and is enjoyed by millions of households in India and over 58 nations worldwide. Everest's products are hygienically packed and undergo rigorous quality checks to ensure purity and freshness. This brand is particularly favored for its rich aroma and flavor, making it a go-to choice for many biryani enthusiasts. For more information on their range of masala, you can explore the Everest Chicken Biryani Masala.

Shan Foods

Shan Foods is a leading brand in the spice industry, particularly renowned for its high-quality biryani masala mixes. With a market share of 40% in the packaged spice sector, Shan Foods has established itself as a premium provider of authentic and convenient cooking solutions. Its biryani mixes, such as the Sindhi Biryani Mix, are popular globally, available in over 75 countries, and have gained significant traction in markets like India, where Shan commands 50% of sales in the non-vegetarian blended spices category. The company's commitment to cultural alignment and regional preferences has further enhanced its market presence. Shan's entry into the pre-made cooking sauces market also reflects its innovative approach to catering to the growing demand for convenience.

Badshah

Badshah Masala, now a subsidiary of Dabur India Limited since January 2023, is renowned for its high-quality biryani masala, contributing significantly to the global spice market. With India being the largest exporter of Badshah Masala, the brand has made 4,227 export shipments, dominating the market. Badshah Masala is exported to over 51 countries, with the United States, United Arab Emirates, and Canada being the principal importers, collectively consuming 67% of all Badshah Masala exports. The brand's products are highly sought after for their authentic and aromatic flavors, essential for dishes like Malabar Chicken Biryani. Badshah Masala's global presence and market share underscore its position as one of the best producers of biryani masala. For more information on Badshah Masala's global export shipments, please visit the linked page.

Eastern

Eastern is renowned as one of the best producers of biryani masala, offering a rich and aromatic blend that enhances the flavor of biryani dishes. Their biryani masala is made with a combination of high-quality whole spices, including coriander, cumin, and garam masala, which are freshly roasted and ground to ensure maximum flavor. With a 5-star rating and positive reviews, Eastern's biryani masala is a favorite among cooks. The brand's commitment to quality and freshness makes their masala a staple in many kitchens. Whether you're making veg or non-veg biryani, Eastern's masala powder is an essential ingredient.

Aachi

Aachi is a leading brand in the Indian spice market, particularly renowned for its high-quality biryani masala. As of 2017, Aachi had emerged as the No.1 FMCG brand in South India, with a wide product range of 150 items and a strong distribution network through 4000 agents and 12 lakh retailers. In the financial year 2022, Aachi was one of the major players in the retail spice market in India, though Everest and MDH held the top market shares. Aachi's products are popular due to their excellent quality, strong marketing network, and competitive pricing, with 62.2% of retailers obtaining Aachi products through distributors. The brand aims to continue its growth, targeting a turnover of Rs 1400 Crores by expanding its market share. For a deeper insight into Aachi's market presence, you can explore this comprehensive study.

Kohinoor

Kohinoor Foods Limited has established itself as a leading producer of biryani masala, driven by its impressive growth in the global basmati rice and processed food markets. In the financial year 2013-2014, the company saw a remarkable 37% growth in basmati rice exports and a 66% increase in packaged food export revenue, reaching INR 732 million. The brand's success is attributed to its focused approach on select markets, introduction of new products, and innovative packaging. Kohinoor has expanded its presence in over 60 countries, including new markets like Russia and China, and has gained trust from international retail chains for manufacturing branded food products. The company's commitment to quality and consumer awareness has made Kohinoor a household name globally. You can find more details about their financial performance in their annual report for 2013-2014.

National Foods

National Foods is a leading producer of biryani masala, capturing the largest market share in Pakistan's spice market valued at approximately Rs 35 billion. The company has a strong presence in urban areas and offers a wide range of traditional recipe mixes, including biryani, which is a key contributor to its market dominance. National Foods has seen significant growth, particularly in exports to North America, with a 20% average annual revenue growth rate between 2014 and 2019, driven largely by its expanding sales in the U.S. and Canada. The company's strategy of focusing on traditional recipe mixes has helped in maintaining brand loyalty and market share. Its recent launch of the Karachi Khaas product line in 2023 further reinforces its market presence. For more insights into how National Foods leverages economic disruptions, read how they view economic disruptions as opportunities.

777

The 777 brand is renowned for its high-quality biryani masala, leveraging its rich culinary heritage that dates back to 1933 when the Iyer Brothers first ventured into the restaurant business. By 1954, the brand was established, pioneering the packaging of Indian ethnic food products and ensuring stringent quality control through state-of-the-art machinery. This commitment to quality has made 777 a trusted name, especially in the realm of traditional Indian spices and masalas. The brand's focus on using only selected quality raw materials and adhering to hygienic production procedures further enhances its reputation. With decades of experience, 777 continues to serve authentic, home-cooked flavors globally.

Priya

Priya Masalas, part of the Ramoji Group, is one of the top masala companies in India, renowned for its extensive range of spices, including the highly acclaimed Hyderabadi Dum Biryani Masala. With a wide selection of masalas and spices necessary for Indian cuisine, Priya offers high-quality whole spices and ready-to-use spice mixes. The company's products are popular for their flavor, aroma, and health benefits, catering to the growing consumer interest in organic and sustainable products. Priya Masalas have been a staple in many Indian households, offering products at super affordable prices. As of the financial year 2022, major players like Everest and MDH dominate the market, but Priya remains a significant brand in the spice industry. For more information, you can visit their official website.