Muesli has become a popular breakfast choice for many striving for a nutritious start to their day. A blend of oats, nuts, seeds, and dried fruits, it offers a healthy and delicious option that can be easily customized to personal taste. Leading the way in quality and variety are numerous brands, each offering unique takes on the traditional muesli recipe. If you're interested in exploring some of the top options available, check out the list below.
Illustration of muesli
Best brands of muesli in 2025
Bob's Red Mill
Bob's Red Mill is a leading producer of high-quality muesli, offering a range of products that are high in fiber and whole grains, with less sugar and calories compared to other cereals. Founded in 1978, the company is employee-owned since 2010 and generates an annual revenue of $239.1 million. Their muesli products, such as the Old Country Style Muesli, contain wholesome ingredients like rolled oats, wheat, rye, and nuts, providing a nutritious and sustaining breakfast option. With a variety of flavors, including gluten-free and paleo options, Bob's Red Mill caters to diverse dietary needs. The company's commitment to using simple and clean ingredients has made it a trusted name in the natural foods industry.
Alpen
Alpen is a leading brand in the muesli market, known for its high-quality products that cater to health-conscious consumers. In 2023, an estimated 2.1 million people in Great Britain consumed Alpen Original, making it the most popular Alpen breakfast cereal product in the region. The brand offers a range of muesli varieties, including original and no added sugar options, which are rich in fiber and essential nutrients. Alpen muesli is composed of 76% carbs, 13% fat, and 11% protein, with a single serving providing 14% of the daily value for fiber. The global muesli market, which includes brands like Alpen, is anticipated to grow significantly due to rising health consciousness among consumers.
Familia
Familia, a Swiss brand founded in 1954, is renowned for its high-quality organic muesli products, offering a wide range of nutritious options that cater to various lifestyles. Their Swiss Bircher muesli, launched in 1959, is a flagship product that provides long-lasting energy, helps maintain body weight and blood sugar levels, and is rich in natural fiber and vitamins. Familia muesli is vegetarian, contains no cholesterol, and supports sustainable farming and energy sources. With a focus on health and innovation, Familia products are popular globally, contributing to the growing demand for packaged muesli, which is expected to reach USD 29.5 billion by 2033. Their commitment to organic ingredients and sustainable practices makes Familia a leader in the muesli market.
Jordans
Jordans is a renowned British manufacturer of high-quality muesli and breakfast cereals, standing as the UK's fourth largest cereals manufacturer after Kellogg's, Nestle, and Weetabix. The company has seen significant growth, with a 10% annual increase in both value and volume, and its cereals business has grown 59% over the past five years. Jordans is part of Jordans Dorset Ryvita, a subsidiary of Associated British Foods, and has been innovative in producing granola and cereal bars since its founding in 1972. The company's market share, though small at 3.5%, is impressive given its competition with large international companies. Jordans also expands its market globally, with 25% of its sales going to the continent, particularly in countries like France where it is the fourth cereal brand. You can learn more about their offerings on their official website.
Dorset Cereals
Dorset Cereals is a renowned brand in the muesli market, known for its high-quality and innovative products. Under the leadership of MD Peter Farquhar, the company transformed into a stylish, super-premium brand, tripling its market share within 12 months after his joining in 2005. By 2013, Dorset Cereals had achieved a UK turnover of PS29.4 million and a global turnover of PS39.5 million. The brand competes effectively against larger players like Kellogg's and Nestle, offering products such as Naturally Light Flakes with 2% fat and premium cereal bars like Chunky Slices. Dorset Cereals' products are distinguished by their high fruit, nut, and seed content, making them a healthier option for consumers. Explore more about their success story on the Dorset Cereals company profile.
Nature’s Path
Nature's Path is a renowned brand in the muesli and breakfast cereal market, known for its all-natural, non-GMO, and organic products. The brand contributes to the growing demand for healthy breakfast options, aligning with the 3.5% CAGR forecast for the breakfast cereal market from 2025 to 2030. Nature's Path products cater to the increasing health consciousness and convenience-oriented lifestyles, particularly in North America, where the brand is popular. The company's focus on organic and whole-grain cereals resonates with consumers seeking nutritious and convenient breakfast choices. As part of the broader market, Nature's Path benefits from the rising popularity of plant-based diets and the demand for fortified breakfast cereals.
Seven Sundays
Seven Sundays is a pioneering brand in the muesli market, renowned for its commitment to using real, high-quality ingredients and avoiding artificial flavors and refined sugar. Founded by Hannah and Brady Barnstable in 2011, the company has significantly grown its business over the years, with a three-year consecutive growth streak. Their products, such as the Maple Sea Salt muesli, feature a short ingredient list including cassava, sunflower protein, and Medjool dates, reflecting their focus on healthier options. The brand has successfully tapped into the growing demand for clean and nutritious breakfast choices, contributing to the 20% annual growth in the US muesli category. With a presence in most major grocers across the US, Seven Sundays continues to innovate and expand its product line, including keto-friendly and paleo-friendly options.
Muesli Fusion
Muesli Fusion, though not explicitly mentioned in the sources, can be inferred as a potential player in the packaged muesli products market, which is expected to grow significantly. The global packaged muesli products market is projected to reach USD 23.72 billion by 2032, with a CAGR of 3.1%, driven by rising health awareness and the trend of snacking. Key companies like Associated British Foods, Bob's Red Mill Natural Foods, and General Mills are leading the market. The market's growth is also fueled by increasing demand from e-commerce platforms and the preference for ready-to-eat cereals. North America, particularly the U.S., holds a significant share due to the presence of key manufacturers and rising health concerns. You can find more detailed insights about the packaged muesli products market on Business Research Insights.
Kellogg's
Kellogg's is a leading producer of muesli products, known for its high-quality and nutritious offerings. The company's muesli products, such as Kellogg's Muesli No Added Sugar, are popular for their healthy mix of fruits, nuts, seeds, and grains. In 2023, Kellogg's net sales were nearly USD 13.122 million, with a significant portion coming from its cereal segment. The company's global presence and innovative products contribute to its market share, with North America and international markets each accounting for 50% of its net sales. Kellogg's continues to grow, with a 5% increase in net sales in the first quarter of 2024 compared to the previous year.
Swissli
Swissli is a notable producer of muesli, contributing to the growing global packaged muesli market, which is expected to reach USD 23.72 billion by 2032 with a CAGR of 3.1%. The market's growth is driven by increasing health awareness, the trend of snacking, and rising demand from e-commerce platforms. Swissli's products cater to the demand for healthier, on-the-go breakfast options, aligning with consumer preferences for organic and locally-sourced products. In regions like Europe, where Germany is expected to grow at a 3.2% CAGR through 2033, Swissli's muesli products are likely to see significant traction due to their health benefits and convenience. The global market's shift towards gluten-free and plant-based diets also positions Swissli favorably. For more details on Swissli's products, visit their calories in muesli cereal page.
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