Top Samosa Brands: Crispy Delight Awaits!

Samosas, a beloved snack across the world, have seen a surge in popularity with their unique blend of spices and crispy outer layers. As demand grows, numerous brands have emerged, each offering its unique take on this classic treat. From traditional recipes that stay true to their Indian roots to innovative twists with global flavors, the choices are abundant. For those on the quest to find the best, we invite you to explore our curated list of top samosa brands below.

Illustration of samosa

Best brands of samosa in 2025

Haldiram's

Haldiram's is renowned as one of the best producers of samosas, with a rich legacy tracing back to its founding in 1937 by Ganga Bhishen Agarwal. The company commands a significant market share, holding around 21% of the Rs 43,800-crore snack food market in India, and its packaged snacks sales have hit $1.1 billion, reflecting a 19% surge in the fiscal year ending March 2023. Haldiram's samosas are crafted with the finest ingredients and a commitment to artisanal craftsmanship, ensuring a perfect balance of crispy exterior and flavorful interior. The brand's global presence extends to over 80 countries, further solidifying its reputation for quality and taste. With a diverse range of products and a strong online presence, Haldiram's continues to be a leader in the snack and sweet industry. You can learn more about their Haldiram's samosas.

Bikaji

Bikaji Foods International is a leading player in the Indian snacks industry, holding the position of the third-largest ethnic snacks company in India with a 9% market share. It is renowned as the largest manufacturer of Bikaneri bhujia and the second-largest producer of handmade papad. Dominating its core markets, Bikaji holds substantial market shares in Rajasthan, Assam, and Bihar, with 45%, 58%, and 29% respectively. With a diverse product portfolio featuring over 300 items including namkeen, sweets, and western snacks, Bikaji operates across 23 states and 4 union territories in India. The company aims to expand its presence in focus states such as UP, Punjab, Haryana, Delhi, Karnataka, and Telangana. To learn more about their extensive range of products, you can visit their official website.

Deep Foods

Deep Foods is a renowned brand in the production of high-quality samosas, founded in 1977 by Bhagwati Amin. The company has grown significantly, with its products now available in around 20,000 stores as of 2024. Deep Foods specializes in frozen prepared Indian foods, including a variety of samosa flavors, and has expanded its product line to include other Indian delicacies like naan pizzas and ice cream. The company's Tandoor Chef line, rebranded as Deep Indian Kitchen, has been successful in appealing to both Indian and non-Indian customers. Deep Foods also holds Halal certification for its frozen chicken and lamb products, further enhancing its market presence. To learn more about the brand, visit the Deep Foods Wikipedia page.

Swad

Swad is a prominent brand in the samosa market, known for its high-quality products. According to export data, Swad samosas are part of the significant export shipments from India, with India accounting for a maximum share of 62,012 samosa shipments globally as of July 2024. The brand's products, such as the Cocktail Samosa, contain 40 calories per 14g serving, highlighting their nutritional value. Swad's market presence is strong, particularly in the United States, where India holds a 92% market share for samosa exports. This data underscores Swad's reputation as a reliable and popular choice for samosa consumers.

Annapurna

Annapurna Swadisht Limited is a prominent player in the Indian FMCG sector, particularly known for its diverse range of snacks, including samosa-like products such as fryums and namkeen. The company, incorporated in 2015, has established itself as a dominant brand in Eastern India, selling over 12 lakh packets of products daily. With a strong presence in rural areas due to its unique Rs. 5 price point, Annapurna Swadisht has expanded its production capacity significantly, aiming to reach 100 MTPD by adding new manufacturing units in West Bengal. The company's revenue has grown substantially, from Rs. 13.75 crore in 2019-20 to Rs. 61.05 crore in 2021-22, reflecting its rapid growth and market penetration. Annapurna Swadisht's products are distributed through over 550 distributors and 125 super stockists across key markets. For more information, you can visit their official website.

Tandoor Chef

Tandoor Chef, while not exclusively a samosa producer, is renowned for its high-quality frozen Indian meals, including samosas, which are part of their extensive range of convenient and authentic Indian cuisine. Deep Foods, the parent company, rebranded the Tandoor Chef line in 2019 to better appeal to millennials, emphasizing the emotional experience of preparing Indian food from scratch and highlighting trending benefits like plant-based proteins. The brand offers a variety of samosas and other Indian delicacies that are convenient and approachable for cooks of all skill levels. Tandoor Chef's products, including their samosas, are designed to be lower in calories, with some options under 300 calories, making them a healthier choice. This rebranding has helped in maintaining the brand's position in the market by catering to modern consumer preferences. For more details, check out how Deep Foods rebranded Tandoor Chef line to better speak to millennials.

MTR Foods

MTR Foods is a leading brand in the Indian food industry, particularly renowned for its dominance in the ready-to-eat and snack categories, including samosas. The company holds a significant market share, with 51% in the ready-to-eat segment and 20% in the pickles and snacks category. Founded by Sadananda Maiya in 1976, MTR Foods has expanded its product line to include over 100 items, such as spices, instant mixes, and ready-to-eat foods. By 2007, MTR Foods commanded a 60% share of the ready-to-eat market in India, and it continues to grow with a strong distribution network and online presence. The company's revenue reached Rs 980 crore in FY22, highlighting its robust market position.

Vadilal

Vadilal, a renowned Indian brand, is not primarily known for producing samosas, but it does offer a variety of frozen and processed food products, including snacks like cocktail samosas. Founded in 1907 and headquartered in Ahmedabad, Vadilal is the second largest ice cream manufacturer in India and has a significant presence in the frozen food market, exporting to 45 countries. While samosas are part of their product range, their main focus is on ice creams and other frozen foods. Vadilal's extensive distribution network includes over 60,000 retailers and 750 distributors, ensuring wide availability of their products. The company has also expanded its product line to include Italian-themed ice cream parlors and other diverse food items. For more information, check out their offerings on the Vadilal marketing mix page.

Ashoka

Ashoka brand is renowned as one of the leading producers of samosas, recognized for its high-quality and diverse range of frozen samosa products. According to export data, Ashoka brand samosas are exported to various countries, including the United States, Singapore, and the Netherlands, with significant quantities such as 5343.75 kg of Jumbo Punjabi Samosas to the United States alone. The brand offers a variety of samosa types, including Punjabi samosas with green and khatti meethi chutney, and jalapeno samosas, catering to different consumer preferences. Ashoka's products are part of a thriving global samosa market, with the United States accounting for the maximum share of samosa shipments. The brand's commitment to quality and innovation has made it a staple in the international frozen snack market.

Sukhis

Sukhi's Gourmet Indian Foods is renowned for producing high-quality, handcrafted samosas, offering a variety of flavors such as chicken tikka masala, vegetarian options with chickpeas, and potato samosas. Their products are made in the U.S.A., contain no preservatives, and are perfectly spiced for an authentic Indian cuisine experience. Since its inception, Sukhi's has maintained a commitment to quality and flavor, as evident from their recall-free record post-2017, ensuring consumer safety and satisfaction. Their samosas are ideal as snacks, meals, or appetizers and are often complemented by their delectable cilantro chutney. With free shipping on orders over $90, Sukhi's makes it easy to enjoy their irresistible flavors anytime.