Top Marshmallow Brands to Sweeten Your Snacking Delight

Marshmallows, the fluffy sweet delights, have become a staple for everything from hot cocoa toppings to creative dessert recipes. With an array of brands offering these soft confections, finding the perfect marshmallow can elevate any treat or occasion. Whether you prefer a gourmet twist or a classic taste, the world of marshmallow brands has something to offer for every palate. Curious to discover which brands stand out in quality and flavor? Check out our curated list of the best marshmallow brands below.

Illustration of marshmallow

Best brands of marshmallow in 2025

Jet-Puffed

Jet-Puffed, owned by The Kraft Heinz Co., is a prominent brand in the marshmallow market, celebrated for its high-quality and innovative products. In 2023, Jet-Puffed led the field with impressive sales of $169.8 million, marking a significant increase of 8.8% from the previous year, and it produces over 130 million pounds of marshmallows annually at its Kendallville facility. The brand offers a diverse range of marshmallow products, including different shapes, sizes, and flavors, as well as marshmallows that change color when heated. Jet-Puffed's success is also evident in its market share, positioning the brand as a dominant player in the marshmallow category. The Kendallville facility, operational since 1961, employs over 400 employees and is the sole producer of Jet-Puffed and Kraft Caramel products. For more details, visit their official website.

Campfire

Campfire Marshmallows, a brand under Doumak, Inc., is a leading producer in the marshmallow market, known for its high-quality products that cater to various consumer preferences. The brand contributes significantly to the North American marshmallow market, which is projected to grow at a CAGR of 6.60% from 2024 to 2031. Campfire Marshmallows are popular for their traditional and gourmet varieties, aligning with the growing demand for innovative flavors and healthier alternatives. The global marshmallow market, valued at USD 5 billion in 2023, is expected to reach USD 8.4 billion by 2031, with brands like Campfire playing a crucial role in this expansion. Their products are widely used in confectionery, desserts, and hot beverages, further solidifying their market presence.

Dandies

Dandies, a brand under Chicago Vegan Foods, is a pioneering producer of vegan and gelatin-free marshmallows, celebrating its 20th anniversary with a remarkable 40x growth over the past decade. The company has expanded its operations to a state-of-the-art facility and recently launched its products in the UK, capitalizing on the growing demand for plant-based foods. The global vegan marshmallows market, led by Dandies, is expected to grow at a CAGR of 9.8% from 2023 to 2033, reaching a market value of $172.6 million by 2033. Dandies' innovative products, including various flavors like vanilla and peppermint, are driving this growth, with vanilla marshmallows retaining a significant market share of 28.9%. The brand's success is also attributed to its presence in major retailers and its expansion into European markets. For more details on their achievements, visit the article on Dandies' innovative journey.

Smashmallow

Smashmallow, founded by entrepreneur Jon Sebastiani, was a pioneering brand in the marshmallow industry, known for its guilt-free, health-conscious marshmallows with under 80 calories and less than 1 gram of sugar per piece. Despite facing significant scalability challenges, Smashmallow achieved impressive distribution, getting its products into over 15,000 stores, including major retailers like Target and Whole Foods. The brand's innovative approach and premium ingredients, inspired by Parisian gourmet marshmallows, helped it gain traction pre-pandemic. However, technical glitches and operational inefficiencies hindered mass production, leading to the company's eventual closure in 2022. Smashmallow's legacy continues to influence the confectionery sector with its innovative flavors and high-quality products.

Stuffed Puffs

Stuffed Puffs is a pioneering brand in the confectionery industry, renowned for its innovative filled marshmallows. Since its founding in 2012, the company has achieved significant milestones, including becoming the second largest brand in the US marshmallow category. Stuffed Puffs introduced the first marshmallows filled with real milk chocolate in 2019, a breakthrough that revolutionized the industry. The brand has seen rapid growth, with a 745.2% revenue growth rate from its first known quarter and a current annual revenue of $19.1 million. With a strong market presence and high brand recall of 65% among social media users, Stuffed Puffs continues to innovate, recently introducing a new ganache-style milk chocolate center in their Classic Milk Chocolate Stuffed Puffs.

Trader Joe's

Trader Joe's is a notable player in the vegan marshmallows market, known for its innovative and delicious plant-based products. The brand has contributed significantly to the market's growth, particularly in the North American region, where it holds a substantial market share. In 2023, the vegan marshmallows market in the USA, where Trader Joe's is prominent, was valued at USD 18 million, with the market expected to expand further due to the increasing demand for vegan and cruelty-free products. Traditional marshmallows, a category in which Trader Joe's excels, dominated the market with a 39.4% share in 2023. The global vegan marshmallows market is projected to grow at a CAGR of 10.1% from 2024 to 2033, driven by consumer preferences for plant-based alternatives. For more information, visit the Trader Joe's website.

Kraft

Kraft Foods, through its brand Jet Puffed Marshmallows, is a leading producer in the marshmallow market, known for its high-quality and widely consumed products. The global marshmallow market, which Kraft is a part of, was estimated to be worth US$ 850 million in 2023 and is forecast to grow to US$ 1258.2 million by 2030 with a CAGR of 6.2%. Kraft's Jet Puffed Marshmallows are popular for their light and fluffy texture, making them a favorite among consumers. The North America marshmallow market, where Kraft has a significant presence, is expected to grow at a CAGR of 6.60% from 2024 to 2031. Kraft's innovative product launches and strong brand presence contribute to its dominance in the confectionery sector.

Sweet and Sara

Sweet and Sara is a pioneering brand in the vegan marshmallow market, known for its innovative use of carrageenan instead of gelatin, ensuring a product that is both animal-free and maintains the traditional texture and taste of marshmallows. Founded in 2007 by Sara Sohn, the company has achieved global success, distributing its products across the U.S., Australia, and other countries. Despite initial challenges, including a scandal with a fraudulent gelatin supplier, Sweet and Sara persevered and developed a formula after over 100 trials, resulting in a product that is now celebrated for its quality and consistency. The brand produces several thousand marshmallows and s'mores weekly, all made by hand to ensure optimal quality. With a growth rate reflecting the increasing demand for vegan products, Sweet and Sara remains a key player in the expanding global vegan marshmallow market, expected to reach USD 172.7 million by 2030 with a CAGR of 9.9%. Learn more about their journey and innovations in the vegan marshmallow industry.

Madyson's Marshmallows

Madyson's Marshmallows is a renowned brand in the North American marshmallow market, known for its high-quality, hand-crafted stuffed marshmallows made with natural, kosher ingredients and no preservatives. Since 2010, the company has been offering unique flavors such as vanilla bean with chocolate or peanut butter chips, perfect for s'mores and other treats. Madyson's Marshmallows has achieved Good Manufacturing Practices (GMP) certification, ensuring top-notch food safety and quality, and is planning to obtain Safe Quality Food (SQF) Level 2 certification. The company's products are available in national retail locations and specialty markets, contributing to the growing marshmallow market projected to reach USD 535.26 million by 2028. With a focus on quality and taste, Madyson's Marshmallows continues to impress consumers and expand its market presence. Discover their exclusive offers and coupons online.

Hammond's Candies

Hammond's Candies, founded in 1920 by Carl T. Hammond, Sr., is renowned for its high-quality, handmade candies, particularly its marshmallow products. The company's Mitchell Sweets, introduced in the 1930s, are a staple, featuring bite-sized marshmallows surrounded by caramel. With over 100 years of expertise, Hammond's has sold over 100 million pieces of candy and satisfied over 1 million customers. Their commitment to using the finest ingredients and traditional recipes has made their marshmallows a favorite among consumers. Recently acquired by Lolli & Pops, Hammond's continues to innovate and expand its product line while maintaining its artisanal craftsmanship. For more details about their delectable offerings, visit Hammond's official website.