Top Fitness Supplement Brands to Boost Your Workouts

In today's fast-paced world, maintaining optimal health and fitness is more important than ever. Many individuals turn to fitness supplements to enhance their workouts, support muscle recovery, and boost overall performance. From protein powders to multivitamins, the market is flooded with various brands, but the key lies in choosing the ones that offer quality and trustworthy ingredients. Curious to know which brands have consistently delivered top-notch supplements in 2023? Discover our curated list of the best fitness supplement brands below.

Illustration of fitness supplements

Best brands of fitness supplements in 2025

Optimum Nutrition

Optimum Nutrition is renowned as the world's #1 sports nutrition brand, trusted by professional athletes and gym enthusiasts for over 30 years. It has achieved significant growth, with its consumption up by 32.9% and holding a strong market presence in 18 countries where it is ranked #1. The brand's Gold Standard protein powder is a best-seller, available in various formats including powder, on-the-go beverages, and plant protein formulas. Optimum Nutrition's consumer base is affluent and highly engaged, with users spending 28% more on sports nutrition and working out 80% more often than average category users. The brand's global revenue and market dominance are further enhanced by its robust digital commerce strategy and extensive distribution networks.

BSN

BSN (Bio-Engineered Supplements and Nutrition) is a leading brand in the fitness supplement market, known for its high-quality products that cater to various fitness goals. The brand dominates a significant portion of the market, with the global sports nutrition market projected to reach $26.15 billion by 2032, and BSN being one of the major players. In 2023, BSN and other major brands like Optimum Nutrition and MuscleTech contributed to the launch of over 12,000 new sports nutrition products, addressing diverse consumer needs such as plant-based options and performance-specific supplements. Fitness enthusiasts, who account for over 39.2% of the market share, frequently use BSN products as part of their daily routines for general health, performance enhancement, and aesthetic goals. BSN's strong market presence is further enhanced by its robust distribution networks and innovative marketing strategies.

MuscleTech

MuscleTech is a renowned brand in the fitness and sports nutrition industry, available in over 140 countries and recognized for its high-quality supplements made from the finest ingredients. The company has been a leader for more than two decades, fueling the performance of elite athletes, fitness enthusiasts, and active individuals. MuscleTech's products are designed to meet various nutritional needs, from essential nutrition to cutting-edge formulas. The brand is part of the growing protein supplements market, which is projected to grow at a CAGR of 8.81% from 2024 to 2032. MuscleTech also plays a significant role in the muscle recovery powder market, expected to reach $16.9 billion by 2034.

Dymatize

Dymatize is a leading brand in the fitness supplements market, known for its high-quality products that cater to the needs of athletes and fitness enthusiasts. The brand, owned by Post Holdings, Inc., has recently launched plant-based protein powders to meet the increasing demand for vegan and plant-based supplements, contributing to the U.S. protein supplements market's expected growth from $9.88 billion in 2024 to $22.58 billion by 2032, with a CAGR of 10.88%. Dymatize's ISO100 Hydrolyzed protein powder is a premium product that combines hydrolyzed whey protein isolate and whey protein isolate, providing 25 grams of protein per serving and less than 116 kcal, making it an ideal choice for pre and post-workout nutrition. The brand's innovative products and commitment to quality have made it a favorite among bodybuilders and athletes. With its strong presence in the global bodybuilding supplements market, Dymatize continues to drive market growth through its innovative and high-quality supplements.

Cellucor

Cellucor is a leading brand in the fitness supplement industry, renowned for its high-quality products that enhance workout performance and overall fitness. The company's C4® brand, launched in 2011, has become the #1 selling pre-workout brand globally, with over 2 billion servings sold. Cellucor's products, such as C4®, are known for their zero-sugar, zero-carb, and zero-calorie formulas, powered by ingredients like CarnoSyn® Beta-Alanine. The brand has seen significant growth, including a strong presence at Walmart and a market share that contributes to its dominance in the North American market, where major players like Cellucor and Optimum Nutrition together hold a 35% share. Cellucor's success is also reflected in its annual sales, with the C4® brand approaching $500 million in annual sales.

JYM Supplement Science

JYM Supplement Science is a leading brand in the fitness supplement industry, renowned for its commitment to real science, real products, and unreal results. Founded in 2013 by Dr. Jim Stoppani, a scientist with over 20 years of research experience, JYM has garnered numerous awards, including four-time Bodybuilding.com Pre Workout of the Year for its flagship product, Pre JYM. This pre-workout supplement stands out with its 26-gram scoop size, higher potencies, and a formula based on amino acids and potent nootropics. JYM's products have been formulated through rigorous lab and gym testing, ensuring optimal performance and results. The brand's success is further highlighted by its multiple consumer awards and strong presence in the market.

Legion Athletics

Legion Athletics stands as a leading brand in the fitness supplement industry, renowned for its commitment to science, transparency, and honesty. Founded in 2014 by Mike Matthews, Legion has served over 1 million customers, sold more than 5 million bottles, and was recognized as the 587th fastest-growing company in America by Inc. Magazine in 2018. The company is dedicated to providing natural, clinically effective ingredients backed by peer-reviewed scientific research, and it has achieved a significant growth in its subscriber base by 52.4% through innovative customer retention strategies. Legion's products are free from artificial sweeteners, food dyes, and unnecessary additives, and they are tested by third-party labs to ensure FDA purity standards. With over 45,000 5-star reviews, Legion Athletics has established itself as a trusted name in the fitness community.

NOW Sports

NOW Sports is a leading brand in the fitness supplement market, known for its high-quality products that support athletic performance and recovery. In May 2020, NOW Sports announced the release of 10 new energy, recovery, and endurance products, including electrolytes, BCAAs, and MCT, contributing to the brand's strong market presence. The sports supplement segment, which NOW Sports dominates, held over 52.0% of the market revenue share in 2021 and is expected to grow at a CAGR of 9.2% over the forecast period. The brand's products are widely available in retail facilities such as Walmart and Amazon, further boosting their market reach. With innovations like these, NOW Sports continues to be a significant player in the global sports nutrition market.

Garden of Life

Garden of Life is a leading brand in the fitness and health supplement market, boasting nearly 11% market share and recognized for its science-based, Certified USDA Organic, and Non-GMO Project Verified products. Founded in 2000, the company has grown to employ nearly 300 people and offers over 330 branded supplements, including top-selling probiotics and protein products. Garden of Life was the No. 1 supplement brand on Amazon for the 12 months ending August 2023, generating over $350 million in sales. The company's products are widely available in health food stores and online, leveraging eCommerce technology to expand its reach. Its commitment to clean and healthy products has made it a trusted name among fitness enthusiasts and health-conscious consumers.

Kaged Muscle

Kaged Muscle is a leading brand in the fitness supplement industry, recognized for its science-based, high-quality products that bridge the gap between sports performance and health. Founded in 2014, the company has grown significantly, boasting an annual revenue of $5 million and a revenue per employee of $178,682, surpassing the industry average. Kaged Muscle products are certified free of banned substances, using no artificial flavors, colors, or fillers, and undergo rigorous testing to ensure optimal results. Under the leadership of CEO and fitness expert Kris Gethin, the brand emphasizes the use of fermented amino acids and high-quality ingredients like CarnoSyn beta alanine. With a robust online presence and availability at major retailers like Vitamin Shoppe, Amazon, and GNC.com, Kaged Muscle continues to innovate in the sports nutrition supplement market.