Spice Royalty: Top Masala Brands for Ultimate Flavors

The world of spices and masalas is as rich and diverse as it is essential to the culinary arts, bringing a burst of flavors to dishes around the globe. Whether you're looking to add a kick of heat, depth of flavor, or an aromatic fragrance, choosing the right brand of masala can make all the difference in your cooking. From traditional Indian blends to contemporary variations, there's a wide range of options that cater to every taste preference and cooking style. If you're eager to spice up your kitchen repertoire, explore our list of the best masala brands below.

Illustration of masala

Best brands of masala in 2025

MDH

MDH, or Mahashian Di Hatti Private Limited, is a prominent spice producer in India, commanding a 12% market share in the Indian spice market. Founded in 1919 by Mahashay Chunnilal Gulati, the company saw substantial growth under his son Dharampal Gulati, who became the famous face of MDH until his passing in 2020. Renowned for its top-notch, preservative-free ground and blended spices, MDH offers a diverse product line consisting of 62 items available in over 150 packages. Boasting a significant global reach, the company exports to key markets such as the United States, Japan, and the United Arab Emirates. MDH's dedication to quality and affordability has earned it a respected status in the spice industry. For further details on their export activities, visit MDH's global export page.

Everest

Everest is one of the leading producers of masala in India, holding a significant market share of 16% in the retail spice sector as of FY 2022. The company generated a revenue of Rs2,601 crore (US$310 million) in 2022 and has been recognized as a Superbrand eight times. Everest spices are used by over 20 million households and are stocked by 400,000 outlets across more than 1,000 towns in India. The brand offers over 42 blends of spices and has a strong presence in the Indian market. Everest's aggressive advertising and quality products have contributed to its dominant position in the branded pure spices market. For more information, visit Everest's official website.

Catch

Catch Spices, a flagship brand of the DS Group, has established itself as a leading producer of high-quality masala blends, boasting a compound annual growth rate (CAGR) of approximately 25% over the past four years. The brand's success is attributed to its consumer-centric approach, sourcing superior quality ingredients from specific regions like Erode and Salem for turmeric, and Bedki for Kashmiri red chillies. Catch Spices has diversified its portfolio to include products like pastes, gourmet gravies, and herbs, and has achieved a significant milestone by entering the Rs 1000 crore club. The brand dominates in northern and eastern regions of India, with around 70-80% of its business coming from these areas. Despite the highly fragmented spices market, Catch Spices has managed to outperform industry growth trends.

Tata Sampann

Tata Sampann has emerged as a leading brand in the Indian food sector, particularly in the masala and spices category, with a robust 45% year-over-year (YoY) revenue growth in the fiscal year 2024. This growth is part of a four-year revenue CAGR of 31%, highlighting the brand's consistent performance. In the fourth quarter of FY2024, Tata Sampann saw a 42% YoY growth, driven by strong volume and value growth. The brand has also expanded its product range, including high-value categories such as saffron and dry fruits, further enhancing its market presence. Additionally, Tata Sampann's e-commerce channel has seen significant traction, with pulses and staples commanding a 30% share in this segment. For more information, visit the official Tata Sampann website.

Aashirvaad

Aashirvaad, launched by ITC in May 2002, has emerged as a leading brand in India's FMCG sector, particularly renowned for its high-quality atta and other kitchen staples. The brand holds a 28% market share in the branded wheat flour segment and has grown at a CAGR of 16% over the past few years. Aashirvaad extends its product line to include ghee, salt, spices, and instant mixes, strengthening its presence in kitchens across the country. With a consumer spend of Rs 8,000 crore, Aashirvaad is one of the fastest-growing FMCG brands in India. ITC's FMCG business, including Aashirvaad, has expanded at a 14% CAGR over the last three years.

Eastern

Eastern Condiments, although experiencing a 4% decline in sales in FY2022, remains a significant player in the masala market, particularly with its international market exposure. Despite the decline, the company's presence in the retail spice sector is notable, especially given the overall growth in the spice industry, where companies like Everest and MDH saw revenue increases of up to 35% during the same period. The combined sales of major spice companies, including Eastern Condiments, reached Rs8,711 crore ($1.07 billion) in FY2022, reflecting a 17% jump from the previous year. Eastern Condiments' international footprint and its contribution to the spice market highlight its importance as a producer of high-quality masala products. However, supply chain challenges and increased procurement costs affected its performance in FY2022. For more information about their products, visit their official website.

Sakthi Masala

Sakthi Masala, established in 1997, is a renowned producer of high-quality masala products, operating actively for over 27 years in the food manufacturing sector. The company, based in Coimbatore, Tamil Nadu, has an authorized capital of Rs 100 lakhs and a paid-up capital of Rs 81.13 lakhs, reflecting its stable financial foundation. Sakthi Masala's commitment to quality and authenticity aligns with the growing consumer preference for natural and organic spices, a trend that has seen a 95% growth in organic produce purchases in Indian cities. The company's long-standing presence and focus on natural ingredients position it as a trusted brand in the Indian spice market, which is expected to grow at a CAGR of 8.11% from 2024 to 2032. With its strong operational history, Sakthi Masala continues to meet the increasing demand for spices driven by health-conscious consumers and the expansion of e-commerce platforms.

Keya

Keya is a notable player in the Indian masala market, particularly in the niche category of Western blends such as Schezwan Masala and Pasta Masala, which is expected to grow at 18% per annum over the next five years. This growth is driven by increased experimentation and an accelerated push due to COVID-19. Keya, along with other new-age cooking aids players, has entered this segment, offering a variety of dish-specific blended masalas. The brand's focus on high-quality and diverse masala blends has helped it gain traction in the market. As of recent years, Keya has been a significant competitor to established brands like Nestle's Magic Masala. For more information on their offerings, visit their official website.

Mother's Recipe

Mother's Recipe is a leading brand in the Indian food industry, renowned for its authentic and traditional products, including a wide range of pickles, condiment pastes, and ready-to-cook spice mixes. The brand holds a significant market share, with 25% in the Rs 400 crore pickle market, 20% in the Rs 300 crore cooking paste industry, and 10% in the Rs 400 crore ready-to-cook market. Established over 115 years ago, Mother's Recipe has expanded its presence to over 40 countries and aims to achieve a Rs 500 crore turnover in the next three years, with a growth rate of 25% annually. The company emphasizes the use of natural ingredients and avoids preservatives, ensuring high-quality products. Mother's Recipe products are available through various online platforms, including BigBasket, Grofers, and Amazon.

Priya

Priya, operated by Ushodaya Enterprises Pvt. Ltd., is a leading brand in the Indian spice market, known for its high-quality masala products. The company is a significant player in the global export of Priya Pickles, with India accounting for 99% of the total shipments, totaling 16,469 shipments as of August 2024. Priya Pickles are exported to over 62 countries, with the United States, United Arab Emirates, and Saudi Arabia being the principal importers. The Indian spice market, which includes Priya, is expected to grow at a CAGR of 10% from 2023 to 2030, reaching INR 2,00,000 Crore by 2030. Priya's products are part of a market that saw the Indian spice industry valued at INR 87,000 Crore in 2022. For detailed insights, visit Priya's export data.