Top Tastemakers: The Best Matcha Powder Brands You'll Love

Matcha has gained immense popularity in recent years, cherished for its vibrant green color and myriad of health benefits. As the market for this fine tea continues to grow, numerous brands have emerged, each offering matcha powders of various qualities. From ceremonial grade to culinary use, selecting the best matcha powder can make a significant difference in both taste and nutritional value. To help you navigate the multitude of options, we've compiled a curated list of top-notch matcha brands that deliver exceptional quality at various price points.

Illustration of matcha powder

Best brands of matcha powder in 2025

Ippodo

Ippodo Tea, a family-run Japanese tea company founded in 1717, is renowned for its high-quality matcha powder, produced using traditional methods such as grinding with stone mills that can only process about 40g of matcha per hour. The company's matcha is harvested in the late spring, ensuring optimal flavor and quality. Despite the recent surge in demand, Ippodo has maintained its commitment to traditional production methods, though this has led to temporary limitations on matcha item purchases. The global matcha market, in which Ippodo is a key player, is expected to grow at a CAGR of 10.39% from 2023 to 2028, driven by increasing health-conscious consumer preferences. Ippodo's matcha is highly regarded for its vivid color and complex richness.

MatchaBar

MatchaBar is renowned as one of the best producers of matcha powder, offering ceremonial-grade and premium blends crafted from the first harvest of shade-grown green tea leaves in Nishio and Kagoshima, Japan. Their matcha is rich in caffeine for energy, L-theanine for focus, and antioxidants for immunity, with each serving providing half the caffeine of coffee and double the focus. Since 2014, millions have trusted MatchaBar for its high-quality, non-GMO, gluten-free, vegan, and sugar-free matcha. The brand's tea master, one of only 15 in the world with a 10th level "tea master" certification, ensures the smoothest flavor profile. MatchaBar's products come in various sizes, including 30g, 80g, and 200g servings.

Encha

Encha is a premier matcha brand, renowned for its 100% organic, first-harvest matcha powder sourced exclusively from Kyoto's Uji region in Japan. Their matcha is shade-grown, hand-picked, and stone-ground, offering a vibrant, umami-rich flavor with 127 times more antioxidants than regular green tea. Rated 4.8 stars by over 6,800 matcha lovers, Encha's products are free from sugar and jitters, providing sustained energy and calm focus. The brand's commitment to sustainability and high-quality production makes it a standout in the market. With a growing demand driven by health-conscious consumers, Encha continues to excel in the matcha industry.

Jade Leaf

Jade Leaf is a renowned producer of high-quality matcha powder, sourced directly from family-run tea farms in Japan's premier growing regions through the Kizuna Tea Collective, which has been cultivating matcha since 1858. Their matcha is USDA Organic, non-GMO, keto and paleo friendly, and Whole30 approved, attracting health-conscious consumers seeking functional health benefits like antioxidants and sustained energy. Founded in 2014, Jade Leaf is headquartered in Seattle and has expanded its distribution to major retailers including Target, Walmart, and Whole Foods. Their matcha products are free from additives and contain beneficial antioxidants like EGCG, providing a jitter-free energy boost. With a strong commitment to fair pricing, quality, and transparency, Jade Leaf has established itself as a trusted brand in the matcha market.

Kiss Me Organics

Kiss Me Organics is renowned for producing high-quality matcha powder, particularly their ceremonial grade matcha, which is 100% Japanese grown and certified organic. This brand uses only the best quality, first harvest tea leaves to ensure the best flavor and color, resulting in an emerald green color and an ultra-fine powder texture. The matcha from Kiss Me Organics is praised for its traditional, earthy, and grassy flavor profile. The company's attention to detail and commitment to quality have made it a favorite among matcha enthusiasts. With its vibrant and vegetal scent, Kiss Me Organics matcha is ideal for various preparations, including lattes and smoothies.

Aiya Matcha

Aiya Matcha, founded in 1888, is a leading producer of high-quality matcha powder, with over 130 years of experience and a global presence through its subsidiaries in the US, Germany, Austria, China, and Thailand. Headquartered in Nishio, Aichi Prefecture, Japan, Aiya operates over 1,000 tea mills and is known for its rigorous production process, including shade-growing, hand-picking, and stone-grinding. The company is managed by the 5th generation of the Sugita family and has achieved organic cultivation certification, contributing to the health and wellness of consumers worldwide. Aiya's matcha products are available in various organic and conventional grades, catering to both individual consumers and large-volume orders for food and beverage manufacturers. The global matcha market, in which Aiya is a key player, is expected to grow at a CAGR of 9.54% from 2022 to 2030.

Breakaway Matcha

Breakaway Matcha LLC is a prominent player in the global matcha market, known for its high-quality, hyperpremium matcha powders sourced directly from Japanese growers. The company offers 18 rare matcha blends, each characterized by vibrant colors, intense umami flavors, and minimal bitterness. Breakaway Matcha focuses on innovative products and sustainable practices, contributing to the market's growth at a CAGR of 10.7% from 2023 to 2028. Their matcha blends, such as Blend 94 and Blend Hikari, are highly praised for their unique flavors and high levels of L-theanine. The company's commitment to quality and customer satisfaction has helped it stand out in a highly competitive market. Explore their offerings on their website.

Rishi Tea

Rishi Tea is renowned as one of the best producers of matcha powder, sourcing high-quality, organic matcha from the volcanic region of Kirishima, Japan, since 2006. Over 95% of Rishi's ingredients are certified organic, ensuring a healthier product for both the planet and consumers. Their matcha is made from the first and second harvests, featuring cultivars like Kanayamidori, Okuyutaka, Yabukita, and Asanoka, and is characterized by its bright green color and invigorating character. Rishi's matcha is traditionally prepared using a bamboo chasen and is also versatile enough to be added to smoothies, lattes, or blended with Japanese Sencha. The brand's commitment to direct trade and ethical sourcing enhances the authenticity of their tea experiences. Discover more about their organic everyday matcha.

Pure Matcha

Pure Matcha, often associated with high-quality matcha producers, stands out for its rigorous production standards and health benefits. High-quality matcha, such as that from Japanese farms, is valued for its bright green color, sweet and umami smell, and robust nutritional profile, including high antioxidant content like EGCG. This premium green tea is cultivated and processed to maintain its rich color and full flavor, with a process that includes covering tea plants for up to three weeks before harvest to increase chlorophyll and L-Theanine content. The global matcha tea market, driven by such high-quality products, is expected to grow significantly, with a projected market size of USD 7.33 billion by 2032 and a CAGR of 7.12%. The health-conscious consumer trend and increasing demand for organic and ready-to-eat products further boost the market.

Kenko Tea

Kenko Tea is renowned as one of the top producers of high-quality matcha powder, benefiting from Japan's unique soil and climate conditions that enhance the tea's nutritional and flavor profile. The company's matcha is made from carefully selected Camellia sinensis tencha leaves, cultivated in the shade to increase antioxidant content and caffeine levels. The meticulous production process, involving slow grinding with granite stone wheels, ensures a smooth and distinct flavor. With the global matcha market expected to grow at a CAGR of 8% from 2022 to 2029, reaching a market size of USD 5.81 billion by 2029, Kenko Tea is well-positioned to meet increasing consumer demand for healthy and premium tea products.