The gummy vitamin market has boomed in recent years, offering a tasty alternative for those looking to supplement their diets with essential nutrients. From well-known companies to emerging startups, these brands have capitalized on the trend, offering consumers a variety of options that cater to different needs and preferences. High-quality ingredients, innovative formulations, and enticing flavors set these brands apart, making them favorites among health-conscious individuals. Interested in discovering which brands make the cut? Read below to find out the best choices in gummy vitamins.
Illustration of gummy vitamins
Best brands of gummy vitamins in 2025
SmartyPants
SmartyPants Vitamins is a leading brand in the gummy vitamins market, known for its high-quality and tasty supplements that cater to both children and adults. Founded by Courtney Nichols Gould and Gordon Gould, the company has seen significant growth, doubling its revenue every year since its inception, with $25 million in revenue in 2016. SmartyPants has introduced innovative products, such as the Sugar-Free Multi & Omegas line, which uses monk fruit extract and allulose for sweetening, avoiding sugar alcohols and digestive upset. The brand has been recognized for its consumer-centric approach and has won awards, including the 2017 NBJ Award for medium company growth. SmartyPants continues to innovate, offering personalized gummy supplements tailored to individual health needs and lifestyles.
Vitafusion
Vitafusion, America's #1 gummy vitamin brand, has been revolutionizing the dietary supplement industry for over a decade, introducing innovative products such as Irresistible Skin Gummy Vitamins with vitamins A and E, and Organic Prenatal Multi with essential nutrients for mom and baby. The brand offers over 30 types of gummy vitamins, addressing various nutritional needs and preferences, including vegan and sugar-free options. Vitafusion's products are known for their natural fruit flavors and ChefsBest® award-winning taste. The brand continues to drive market growth with its commitment to providing fun and nutritious supplements, expected to reach a significant market share by 2025. Vitafusion's innovations, such as the introduction of CBD hemp extract-infused gummies, further solidify its position as a leader in the gummy vitamin market. Learn more about their latest products and initiatives in the [Business Wire article](https://www.businesswire.com/news/home/20200318005530/en/vitafusionTM-America%E2%80%99s-1-Gummy-Vitamin-Brand-Introduces-6-New-Products-Continuing-to-Fuse-Delicious-Nutritious).
Nature Made
Nature Made is a leading brand in the gummy vitamin market, recognized as the #1 Pharmacist Recommended vitamin and supplement brand, with over 50 years of delivering high-quality products backed by science. The brand has consistently been the top choice of pharmacists in various segments, including sleep aids, diabetic multivitamins, and essential vitamins, according to the annual survey by Pharmacy Times. Nature Made's products, such as their Multi Gummies, are formulated with essential nutrients to support daily nutritional needs and are free from artificial flavors, sweeteners, and dyes. The brand's commitment to quality is further underscored by its products earning the United States Pharmacopeia's (USP) Verified Dietary Supplement mark. Nature Made continues to innovate, as seen with their recent release of Multivitamin Gummies in a pickle taste, catering to diverse consumer preferences.
Nordic Naturals
Nordic Naturals is a prominent player in the gummy vitamins market, known for its high-quality and innovative products. The company offers a wide range of gummy vitamins, including omega-3 gummy chews and multivitamins, which are popular for their great taste and low-to-zero sugar content. Nordic Naturals' products, such as the Nordic Berries multivitamin, are designed to be gluten-free, dairy-free, and gelatin-free, making them accessible to a broad consumer base. The global gummy vitamins market, in which Nordic Naturals operates, is projected to grow significantly, with North America dominating the market and the U.S. expected to hold the highest market share through 2032. Nordic Naturals' commitment to quality and innovation aligns with the market's growth trends, driven by rising demand for easy-to-consume supplements. For more details about their offerings, visit their Nordic Naturals gummies page.
Olly
Olly is a prominent brand in the gummy vitamin market, known for its wide variety of supplements designed to address specific health concerns. Founded in 2013 and acquired by Unilever in 2019, Olly offers over 60 unique formulations, including gummies that are third-party tested and certified by NSF International. Their products are popular for their delicious flavors and are available in various forms, including gummies and softgels, with many being gluten-free and free of artificial flavors and sweeteners. Olly's gummies, though not suitable for vegans due to the use of gelatin, are highly regarded for their effectiveness in boosting mood, metabolism, and gut health. The brand's innovative approach and commitment to quality have made it a favorite among health enthusiasts.
Garden of Life
Garden of Life is a renowned brand in the gummy vitamin market, known for its certified organic, Non-GMO, and synthetic filler-free products. Their range includes specific formulations such as Organics Women's 40+ Multi, Men's 40+ Multi, and Kids Multi, catering to various demographic needs. The brand's products, like the Organics Women's Multi Berry 120 Gummies, are popular for their natural flavors and high nutritional value. Garden of Life's commitment to quality and consumer health has contributed to the growing demand for gummy vitamins, which is expected to drive the market at a CAGR of 9.20% from 2024 to 2030.
MegaFood
MegaFood stands out as a premier producer of gummy vitamins, renowned for its commitment to using real food sources, such as fruits, vegetables, and grains, to derive nutrients. Their products are certified Glyphosate Residue Free (GRF) and are made without corn syrup, gelatin, or added flavors and colors, making them a preferred choice for health-conscious consumers. MegaFood uses over 500,000 pounds of fresh fruits and vegetables annually and adheres to high standards of quality assurance, including GMP and ISO 9001 certifications. Their transparency, as evidenced by live streams of their facilities, further enhances their credibility. This dedication to quality and transparency has made MegaFood a trusted brand in the gummy vitamin market. For more insights on how MegaFood is helping consumers fill nutrition gaps with gummies, visit their blog.
MaryRuth Organics
MaryRuth Organics is a highly regarded brand in the gummy vitamins market, known for its high-quality, organic, and vegan products. The brand offers a range of gummies, including vitamin D3 and toddler multivitamins, which are formulated with care and made in GMP-certified facilities. With over 12,000 five-star reviews, MaryRuth Organics has established a strong reputation for its tasty and effective supplements. The brand's products are free from common allergens like gelatin, dairy, and gluten, and are independently tested for over 200 environmental contaminants. As a proud B Corp and Clean Label Project(r) Certified brand, MaryRuth Organics sets a high standard in the vitamin and supplement industry.
Rainbow Light
Rainbow Light is a prominent producer of gummy vitamins, offering a range of products that are both effective and delicious. Their gummy vitamins, including multivitamins, vitamin D, and probiotic gummies, are designed to support general wellness and are favored for their tasty flavors and nutritional benefits. As part of the broader gummy vitamins market, which was valued at approximately USD 6.7 billion in 2023 and is expected to grow at a CAGR of 9.8% until 2032, Rainbow Light's products contribute significantly to the market's expansion. The company's commitment to quality and accessibility has made it a trusted brand in the health supplement industry. With a strong presence in the North American market, which holds over 40% of the global revenue, Rainbow Light continues to innovate and meet consumer demands.
Solgar
Solgar is a renowned brand in the gummy vitamins market, known for its high-quality and convenient products. For instance, Solgar's Adult Vitamin C Gummies offer a great-tasting way to get a daily dose of immune-supporting vitamin C. The gummy vitamins market, which includes brands like Solgar, is projected to grow significantly, with the global market valued at $9.1 billion in 2022 and expected to reach $16.3 billion by 2032, growing at a CAGR of 5.9%. This growth is driven by increasing consumer consciousness toward preventive healthcare and the rise in vitamin deficiencies. Solgar's products cater to this demand, making them a popular choice among consumers.
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