Gummies have become a popular choice for both health and pleasure, offering a convenient and tasty way to consume vitamins, supplements, or simply indulge in a sweet treat. With a vast array of brands on the market, it can be challenging to determine which ones stand out in terms of quality, flavor, and effectiveness. Whether you're looking for the best vegan options, those with natural ingredients, or the top-rated CBD-infused selections, there's something for everyone searching for the perfect gummy experience. Curious about which brands made the cut as the best in the business? Find out the top contenders below.
Illustration of gummies
Best brands of gummies in 2025
Haribo
Haribo is renowned as the world's leading manufacturer of gummy candies, boasting a 70% market share in Germany's gummi candy market and a significant 26% market share in the U.S. gummy category. In 2018, Haribo became the #1 gummi brand in the U.S., and it produces over 100 million Goldbears daily. Globally, Haribo accounts for 23.7% of the market share in the gummy candies market, amounting to $2.7 billion in sales as of 2020. The company operates 16 production sites in 10 countries and employs nearly 7,000 associates. Haribo's success is attributed to its consistent quality, innovative marketing strategies, and strong brand recognition. For more details on their journey and legacy, visit Haribo's company history.
Trolli
Trolli, a brand under Ferrara Candy Company, is a leading producer of gummies, known for its innovative and multi-sensorial products. In 2022, Trolli ranked sixth in the Top 20 non-chocolate chewy brands, generating $293.5 million in sales, a 15% increase from the previous year. The brand is famous for inventing the gummy worm over 30 years ago and continues to innovate with products like Sour Duo Crawlers, which feature both soft and chewy textures. Trolli's marketing campaigns, such as "It's Trolli," have significantly contributed to its brand visibility and growth. The brand's products are part of Ferrara's diverse portfolio, which includes other iconic brands like SweeTARTS and NERDS. For more information, you can visit Trolli's official website.
Albanese
Albanese is renowned as one of the top producers of gummies, known for its high-quality and innovative products. The company has seen significant growth, particularly in the functional and fortified gummies segment, which has been driven by consumers' increasing focus on holistic well-being. In the jellies and gummies market, the berries segment, where Albanese excels, captured a 27.3% market share in recent years due to its health benefits and appealing taste profile. Albanese's products are expected to contribute to the market's projected growth, with the global jellies and gummies market anticipated to reach $42,278.6 million by 2030, growing at a CAGR of 4% from 2023 to 2030. The company's commitment to flavor innovation and consumer preferences has solidified its position in the market. For further details, you can visit their official website.
Black Forest
Black Forest is a leading producer of gummies, known for its high-quality and organic products. Since 2015, the brand has offered USDA-certified organic gummy bears and fruit snacks, utilizing colors and flavors from real sources such as turmeric, black carrot juice, and cherry juice. Black Forest has driven significant growth, with its conventional gummy line growing 16.8% and its Fruit Snack Juicy Burst line growing 41.7% in a single year. The brand is also committed to sustainability, aiming for fully sustainable packaging by 2025 and a goal to plant 10 million trees by 2030. Black Forest's products are favored by 70% of customers over the leading gummy bear brand. To explore more about their delicious offerings and sustainability initiatives, visit their official website.
Lifesavers
Lifesavers, although primarily known for its hard candies, is also a significant player in the gummy market, particularly with its innovative and diverse flavor profiles. The brand, part of the Mars Wrigley portfolio, has seen a resurgence in interest with the reintroduction of discontinued flavors like Orange & Creme Savers and Strawberry & Creme Savers. These gummies, like other Lifesavers products, are popular for their clear, hard candy texture and varied flavors. The global gummy market, which includes brands like Lifesavers, is expected to grow significantly, with the U.S. market alone projected to expand at a CAGR of 11.9% from 2023 to 2033. This growth is driven by consumer preferences for healthy and convenient snack options, including vitamin and supplement-infused gummies. For more information, visit the Lifesavers website.
Welch's
Welch's, owned by about 700 family farmers, is a renowned producer of fruit snacks, including gummies, known for their high-quality and wholesome ingredients. The company, rooted in tradition since 1869, ensures that its grapes are 100% grown in the USA and processed locally to maintain freshness. Welch's has a significant presence in the fruit snacks market, with the mixed fruit snacks segment holding over 20% market share in 2022. The company's products, such as fruit spreads and fruit punch, have been popular since their introduction in 1967. Welch's innovative approaches, like the introduction of squeezable containers in 1985, have contributed to its market success.
SmartSweets
SmartSweets is a pioneering brand in the candy industry, renowned for its low-sugar gummy products that contain up to 92% less sugar than traditional candies. Founded by Tara Bosch in 2016, the company has revolutionized the market by offering delicious gummies with only 3 grams of sugar per 50g serving, while also being high in fiber and free from artificial sweeteners, added sugars, and sugar alcohols. As of 2023, SmartSweets has removed over 5.8 billion grams of sugar from traditional candy and is available in over 50,000 stores across North America. The brand's innovative use of stevia and allulose has made it a leader in the sugar reduction movement, aligning with health-conscious consumer trends. With continuous expansion and new product launches, SmartSweets remains a top choice for those seeking healthier candy options.
Gummy Bears by the Pound
Gummy Bears by the Pound, offered by Nuts.com, stands out as a top producer of high-quality gummies, providing approximately 124 pieces per pound and a shelf life of up to one year when stored at room temperature. These gummies are available in 12 diverse flavors, including cherry, pink grapefruit, and mango, ensuring a wide range of options for consumers. The North America gummy market, which includes such products, is expected to grow significantly, reaching USD 10.97 billion by 2032 with a CAGR of 14.7% from 2024 to 2032. The popularity of gummies is driven by their convenience and the rising preference for health-oriented products, with around 67% of individuals aged 18 to 34 preferring the gummy format for vitamins and supplements. Made in the USA, these gummies are a favorite among consumers seeking delicious and reliable candy options.
Jolly Rancher
Jolly Rancher, a renowned brand under The Hershey Company, has established itself as a leading producer of gummies, capitalizing on the growing demand for these treats. The brand saw a significant surge in gummy sales during the COVID-19 pandemic, with demand continuing to grow in the mid-to-high-single-digits. Hershey has invested millions to enhance its gummies production capacity, expected to increase by 50% in 2024. Jolly Rancher gummies, such as the Sour Gummies and Misfit Two-in-One Gummies, offer a variety of flavors and textures, appealing to a broad consumer base, particularly Gen Z shoppers who prefer gummies nearly 60% of the time. The brand's innovative products, like the recently debuted Awesome Reds sour gummy mix, further solidify its position in the market. For more detailed product information, you can explore their Jolly Rancher gummies page.
SimplyDelish
SimplyDelish is a notable producer of gummies, capitalizing on the growing demand for health-conscious and convenient snack options. The global jellies and gummies market, which includes brands like SimplyDelish, is projected to grow at a CAGR of 3.8% from 2025 to 2030, driven by increasing consumer demand for functional and fortified gummies. These products, often fortified with vitamins, minerals, and natural ingredients, appeal to health-conscious consumers, with 73% of Indian consumers reading about nutritional values before purchasing snacks. The market's shift towards vegan and sugar-free options also aligns with SimplyDelish's product offerings, catering to the rising health awareness and busy lifestyles of consumers. As part of the broader market, SimplyDelish benefits from the versatility of gummies, which can be consumed as standalone snacks or used in various culinary applications. For more information about SimplyDelish's innovative products, visit their website.
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