Mayonnaise is an essential condiment in many households, renowned for its creamy texture and savory flavor that enhances a variety of dishes. With so many options available on the market, choosing the best brand can be a daunting task for consumers. From classic favorites to organic variations, each brand offers a unique twist on this beloved spread. To help you navigate through these tasty options, we've compiled a list of the top mayonnaise brands you shouldn't miss.
Illustration of mayonnaise
Best brands of mayonnaise in 2025
Hellmann's
Hellmann's is a leading brand in the mayonnaise industry, renowned for its high-quality and iconic Blue Ribbon mayonnaise. Founded in 1913 by Richard Hellmann in New York City, the brand has maintained its dominance, with Hellmann's and its counterpart, Best Foods, controlling a significant market share, particularly with Hellmann's holding 29% of the market in Northeast Texas as of 2013. Today, Hellmann's is part of the Unilever family and generates over $2 billion in annual sales globally, with its products found in about half of all U.S. households. The brand has also seen significant growth in its flavored mayonnaise segment, with sales almost doubling in 2023 and flavored mayo now accounting for over 7% of overall U.S. mayo sales. Hellmann's continues to innovate, introducing new products and campaigns to reduce food waste and promote sustainable practices.
Duke's
Duke's Mayonnaise, created by Eugenia Duke in 1917, is renowned for its smooth and creamy texture, and it is sugar-free, using more egg yolks than other brands. Despite having only about 6% of the mayo market share, Duke's is highly praised, with Food & Wine declaring it the best overall mayonnaise due to its generous use of vinegar and rich flavor profile. Duke's Real Mayonnaise is manufactured by Sauer Brands and is gluten-free and kosher. Its unique "twang" from the combination of distilled and cider vinegars sets it apart in various dishes. Richmonders and many in the South have long favored Duke's for its superior taste.
Kewpie
Kewpie is a renowned brand and a leading producer of mayonnaise, particularly famous for its Japanese-style mayonnaise introduced in 1925. It is the best-selling mayonnaise in Japan and has maintained this position since its inception. Kewpie mayonnaise is distinguished by its smoother, thinner consistency, tangier character, and depth of spices, including a touch of MSG for a rich umami taste. The company generated approximately 455.09 billion Japanese yen in net sales in fiscal year 2023, although this was the third lowest amount of the past decade, with peak sales of over 573.5 billion yen in fiscal 2018. For more detailed insights about their products, visit the Kewpie official website.
Best Foods
Best Foods, a prominent brand in the mayonnaise market, is known for its high-quality and flavorful products. The global mayonnaise market, which includes brands like Best Foods, is expected to grow at a CAGR of 4.1% from 2024 to 2032, reaching a value of around USD 17.78 billion by 2032. Best Foods, along with other major players like Nestle S.A. and The Kraft Heinz Company, dominates the market, particularly in regions like North America, where mayonnaise remains a staple condiment. The brand's success is also driven by consumer preferences for convenience and the rising demand for vegan and low-fat mayonnaise variants. As of 2023, the global mayonnaise market was valued at USD 12.39 billion, with North America accounting for more than 38% of the global revenue.
Sir Kensington's
Sir Kensington's is a renowned brand in the condiment industry, particularly noted for its innovative and high-quality mayonnaise products. Founded in 2010 by Mark Ramadan, Scott Norton, Brandon Child, and Win Bennett, the company has gained significant traction with its all-natural and organic offerings, including the popular vegan mayonnaise, Fabanaise, made with aquafaba. Sir Kensington's was acquired by Unilever in 2017, which has further enhanced its market presence and distribution. The brand's products, such as its classic, avocado oil, and Sriracha mayonnaise varieties, have been well-received for their unique flavors and health-conscious ingredients. Sir Kensington's has won several awards, including the 2017 FABI and NEXTY awards for product innovation. For more information, you can visit their Wikipedia page.
Blue Plate
Blue Plate is a renowned brand in the mayonnaise market, known for its high-quality products and loyal customer base. While it may not dominate the market share as significantly as Hellmann's or Kraft, which together control about 55% of the market, Blue Plate maintains a strong presence, particularly in regional markets. The global mayonnaise market, expected to grow at a CAGR of 4.65% and reach $17.456 billion by 2029, provides ample opportunities for brands like Blue Plate to expand their market share. In terms of competition, Blue Plate faces stiff competition from private labels and other brands, but its brand loyalty and quality help it maintain a stable market position. Despite the competitive landscape, Blue Plate remains a favorite among many consumers for its rich and creamy mayonnaise. For more details, visit the Blue Plate website.
Kraft
Kraft Mayo, a brand under Kraft Heinz, is a leading producer of mayonnaise, introduced in 1930 and known for its rich and creamy texture. It holds a significant market share, with Kraft Mayo and Hellmann's collectively accounting for 55% of the mayonnaise market in Northeast Texas as of 2013. The brand offers various flavors, including light, fat-free, and olive oil versions, catering to diverse consumer preferences. Kraft Mayo's global net sales contribute to Kraft Heinz's substantial condiments and sauces revenue, which amounted to around $8.9 billion in 2023. The brand's commitment to quality and innovation has made it a favorite among consumers and chefs alike. For more information, please visit their official website.
Heinz
Heinz is a leading brand in the mayonnaise market, known for its high-quality and creamy products. The global mayonnaise market, which includes Heinz, is projected to grow from $12.8 billion in 2023 to $18.4 billion by 2032, with a CAGR of 4.09%. Heinz mayonnaise, made with 100% free-range eggs and no artificial colors, flavors, or thickeners, is a favorite among consumers, contributing to Kraft Heinz's significant condiment and sauce sales of $8.9 billion in 2023. Heinz has approximately 7.5 million mayonnaise users globally, highlighting its popularity. The brand's commitment to quality ingredients and sustainable packaging further enhances its market presence. For more details, explore their Seriously Good Mayonnaise.
Trader Joe's
Trader Joe's is recognized for its high-quality mayonnaise, particularly its organic version, which, although not at the top of some rankings, still earns praise for its rich and creamy texture. However, it has been noted that the texture could be improved to be less dense and more bouncy. Despite this, Trader Joe's mayonnaise is a favorite among many for its flavor profile and the brand's commitment to quality ingredients. In the broader mayonnaise market, plant-based and egg-free options, which Trader Joe's also offers, are seeing significant growth, with the global egg-free mayonnaise market expected to reach USD 6.21 billion by 2032, growing at a CAGR of 6.2% from 2024 to 2032. Trader Joe's continues to be a popular choice for those seeking unique and high-quality condiments.
Primal Kitchen
Primal Kitchen is renowned for producing high-quality mayonnaise, particularly notable for its use of premium ingredients such as Certified Humane(r) cage-free eggs and avocado oil. Their mayo products, like the Avocado Oil Mayo, are free from artificial preservatives and thickeners, appealing to consumers seeking natural and trustworthy food options. With a strong presence in the natural grocery market, Primal Kitchen is the #1 mayo brand, offering products that are paleo, gluten-free, and low in sugar and carbs. Each serving of their Avocado Oil Mayo contains 100 calories, 14% total fat, and 5% cholesterol. The brand's commitment to real food ingredients and delicious flavor has made it a favorite among health-conscious consumers.
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