Top Taquito Brands: Tasteworthy Picks for Your Snack Cravings

Taquitos have become a popular favorite for those who crave a crunchy bite paired with flavorful fillings. With numerous brands claiming to deliver the best taste and texture, it can be a challenge to find the right one. Many consumers have strong preferences, seeking taquitos that not only satisfy their taste buds but also offer convenience and quality. Whether you enjoy traditional flavors or more unique twists, there’s a brand out there for every taquito aficionado. To learn more about the top brands that have mastered the art of taquito making, check out the list below.

Illustration of taquitos

Best brands of taquitos in 2025

El Monterey

El Monterey is a renowned brand in the frozen Mexican food industry, particularly celebrated for its high-quality taquitos. Since its inception in 1964 by Fred Ruiz and his father, Louis, the company has grown to become America's #1 flour taquito brand, employing over 4,000 team members across facilities in California, Texas, and South Carolina. El Monterey's Chicken & Cheese Taquitos, for example, are made with real chicken and Monterey Jack cheese, offering 7g of protein per serving and can be prepared in minutes using an oven, air fryer, or microwave. The brand's commitment to using real ingredients and authentic Mexican spices has made it a favorite among consumers. With over 50 years of experience, El Monterey continues to innovate and expand its product line, including breakfast options like Egg, Sausage & Cheese Taquitos.

José Olé

Jose Ole is a renowned brand that has been committed to creating delicious and satisfying frozen Mexican food since 2000, offering mouthwatering authentic flavors packed into crispy, crunchy tortillas. Their taquitos, such as the Beef and Chicken varieties, are loaded with authentic seasonings and spices, providing 6g to 7g of protein per serving. These taquitos can be easily cooked in various ways, including microwaving, oven baking, or air frying, making them a convenient and flavorful option for any occasion. With a strong focus on family-friendly snacks, Jose Ole's products are perfect for snacking or as a quick meal. The brand's commitment to quality and taste has made their taquitos a favorite among consumers.

Delimex

Delimex, a brand under Kraft Heinz, is renowned for producing high-quality taquitos that have been a staple in the frozen food aisle for over 40 years. Known for their crispy, savory tortillas and enhanced flavor profiles, Delimex taquitos have recently been refreshed with nearly double the filling, addressing consumer demands for more authentic Mexican street food flavors. This update includes new packaging and improved ingredients, reflecting the brand's commitment to consumer insights and market growth, particularly in the $6 billion frozen snack category. Delimex taquitos are available nationwide in major retailers such as Walmart, Target, and Kroger, and are ready to eat in just 2 microwaveable minutes. The brand's latest innovation, the 360CRISP™ technology, further solidifies its position as a leader in the Mexican frozen food market. For more information, visit their press release.

Don Miguel

Don Miguel, a renowned brand under the umbrella of MegaMex Foods, has been a leading producer of high-quality Mexican prepared foods, including taquitos, since 1908. Known for its authentic restaurant-quality flavors, Don Miguel offers a variety of products such as mini tacos, flautas, and burritos, all made with quality ingredients. The brand was fully acquired by MegaMex in 2010, further expanding its reach in the U.S. market. Don Miguel's products are popular for their taste and convenience, making them a favorite among consumers. With its rich history and commitment to quality, Don Miguel continues to be a trusted name in Mexican cuisine. You can find more information about their products on Don Miguel's official website.

Las Campanas

Las Campanas is a notable brand in the frozen Mexican food market, particularly recognized for its taquitos. Their products, such as the Corn Taquitos, contain 140 calories per 85g serving, with 3g of total fat and 360mg of sodium, which is 16% of the daily value. The brand is appreciated for using whole ingredients and labeling them transparently on the packaging, although some users find the flavor could be enhanced. Las Campanas products are widely available in stores like Kroger, making them a convenient option for those seeking authentic Mexican flavors. Despite some nostalgic appeal, the brand's focus on natural ingredients is a significant selling point.

Trader Joe's

Trader Joe's stands out as one of the best producers of taquitos, earning the top spot in rankings due to its exceptional quality and flavor profile. Their taquitos boast a perfect balance of 40% tortilla and 60% filling, featuring seasoned black beans and cheese in a corn tortilla, making them a delicious vegetarian option. This combination has garnered significant praise for its taste and texture. Trader Joe's taquitos are a seasonal staple that has set a high standard for other brands. Their consistency in delivering high-quality products has made them a favorite among consumers. For more detailed rankings, you can explore the best frozen taquito brands.

Amy's

Amy's Kitchen is renowned as one of the top producers of taquitos, particularly within the vegetarian and meat substitutes market. With a brand awareness of 59% among U.S. meat substitutes users, Amy's Kitchen stands out for its popularity, as 28% of these users prefer and use the brand, and 86% of its customers show loyalty to the brand. The brand's strong presence is further highlighted by the fact that 47% of those who know the brand also like it. In the context of the broader market, Amy's Kitchen benefits from the growing health consciousness and demand for vegetarian options, such as the vegetarian taquito market expected to grow significantly by 2032.

Lilly B's

Lilly B's stands out as a top producer of frozen burritos and taquitos, prioritizing the use of whole, organic ingredients and transparent labeling. Their products are available for breakfast, lunch, or dinner and are appreciated for their natural and organic components, although they may lack in flavor compared to other brands. Lilly B's commitment to quality ingredients is evident, making them a preferred choice for those seeking healthier alternatives. However, users often find the need to add additional seasoning to enhance the flavor. Despite this, Lilly B's remains a reliable option for those valuing clean and organic food products. Learn more about popular frozen burritos ranked from worst to best.

365 by Whole Foods Market

The 365 by Whole Foods Market brand is renowned for its high-quality products, including their delicious taquitos, which have garnered positive reviews for their crispy texture and flavorful filling. In 2014, a taste test highlighted the taquitos' partially crispy and delicious appearance straight from the oven. The 365 Everyday Value brand, which includes these taquitos, accounted for approximately 15% of total retail sales for Whole Foods Market in fiscal year 2016, demonstrating its popularity and market impact. The brand's success is also evident in its strong online sales, with $10 million worth of products sold on Amazon since late 2017. This brand is a go-to for consumers seeking convenient, healthy, and tasty grocery items.

H-E-B Mi Comida

H-E-B's Mi Comida brand, although not specifically highlighted as a top producer in the provided sources, is known for its quality and convenience in grocery products. However, for taquitos, brands like Delimex, Jose Ole, and El Monterey are often praised for their flavor and texture. Delimex's corn-wrapped chicken taquitos, for instance, offer a good corn flavor and a mushy, masa-like texture, while Jose Ole's flour-wrapped taquitos are noted for their moist and savory fillings. El Monterey's Extra Crunchy taquitos are appreciated for their crispy exterior and well-spiced fillings. These brands have been tested and ranked highly in taste tests for their filling volume and overall flavor.