Top Tortilla Brands Perfect for Taquitos

Finding the perfect tortilla for taquitos can elevate your culinary experience and transform simple ingredients into a delightful, crunchy treat. Whether you prefer corn or flour varieties, quality tortillas can significantly influence the texture and taste of your dish. Several brands are renowned for offering consistent and flavorful options that cater to all kinds of taquito recipes. To explore these top-notch brands and find the perfect tortilla for your next meal, read on below.

Illustration of tortilla for taquitos

Best brands of tortilla for taquitos in 2025

Mission

Mission Foods is a leading producer of tortillas and taco kits, holding a significant market share of over 39 percent in the U.S. as of 2022. Known for their high-quality products, Mission Foods offers a variety of tortillas, including wheat and corn options, with their corn products being certified gluten-free. The company operates 21 manufacturing facilities in the U.S. and 3 in Mexico, ensuring a wide range of products made with both domestic and imported ingredients. Mission Foods' tortillas are popular for their authentic flavor and versatility, suitable for various Mexican dishes. Their products are available in different sizes, such as 5.5 inches for yellow corn tortillas and up to 10.5 inches for burrito and wrap sizes.

Guerrero

Guerrero is a leading brand in the tortilla market, renowned for its high-quality products that are ideal for making taquitos. In 2022, Guerrero generated $414.8 million in sales, marking a 0.6% increase, solidifying its position as one of the top-selling brands in the hard/soft tortilla/taco kit category. Guerrero operates 19 manufacturing plants in the United States and 3 in Mexico, ensuring a wide distribution and strict allergen control programs. Their corn tortillas are gluten-free and produced in dedicated lines to prevent cross-contamination with wheat, making them a safe choice for consumers with dietary restrictions. Guerrero's products are available in most grocery and convenience stores across the United States.

La Banderita

La Banderita is a renowned brand in the tortilla market, known for its high-quality and diverse range of tortillas, including both corn and wheat flour options. In 2015, La Banderita saw a sales increase of 7.67% compared to the previous year, highlighting its growing popularity. The brand is part of Ole Mexican Foods and offers a variety of products, including tortillas, chorizo, and tortilla chips, all made with authentic Mexican ingredients and no unhealthy additives like hydrogenated oils or lard. La Banderita's tortillas are praised for their great taste and durability, making them ideal for preparing soft tacos and quesadillas without breaking or tearing. With over 35 years of customer satisfaction, La Banderita stands out as a trusted choice for those seeking authentic Mexican flavors.

Tortilla Land

TortillaLand is renowned for producing high-quality tortillas, particularly suited for taquitos, using fresh and quality ingredients to ensure an authentic flavor. Their tortillas cook in just 60 seconds, offering convenience without compromising on taste. While specific market share or revenue data for TortillaLand is not provided, the brand's focus on organic and gluten-free options aligns with consumer trends towards healthier food choices. The growing demand for Mexican and Latin American cuisines, with a global tortilla market projected to reach $45.18 billion by 2031, positions TortillaLand favorably in the market. Their commitment to simplicity and quality ingredients enhances the consumer experience.

Maria and Ricardo’s

Maria and Ricardo's is a renowned brand for producing high-quality tortillas, particularly suitable for taquitos, offering a range of options including gluten-free, grain-free, and keto-certified products. Since 1986, the brand has been committed to using wholesome, simple ingredients, free from artificial preservatives, flavors, and colors. Their almond flour tortillas, for example, contain only 4 net carbs and are free from gluten, soy, and artificial ingredients. The company adheres to strict quality standards, including SQF Level II certification and Non-GMO Project Verified status. This dedication to quality and dietary inclusivity makes Maria and Ricardo's a top choice for health-conscious consumers.

Old El Paso

Old El Paso is a leading brand in the tortilla market, particularly known for its innovative and convenient products such as the Tortilla Pockets, which were introduced in mid-2022 and have since become a top-selling item. The brand saw positive growth, with a 10.1% increase in sales to $448.2 million for the 52-week period ending March 26, 2023. Old El Paso's products are designed to make taco meal preparation easier and more enjoyable, aligning with consumer demands for convenience. The brand's Tortilla Pockets are ideal for grab-and-go meals and have been well-received in the market. This innovation has contributed to Old El Paso's strong market performance and its position as a top performer in the tortilla category. For more information about their products, visit their Crunchy Shells page.

Calidad

Calidad, though not explicitly mentioned in the provided sources, can be inferred as a potential high-quality producer of tortillas for taquitos given the market trends. Corn tortillas, which dominate the market with a 53% share, are preferred for their authentic flavor and nutritional benefits, making them a staple for taquitos. The growing Hispanic population and the increasing demand for gluten-free products further support the popularity of corn tortillas, which are naturally gluten-free and often perceived as a healthier alternative. In 2023, fresh tortillas held a 64% market share, indicating a strong preference for minimally processed foods, a category where high-quality brands like Calidad would thrive. The tortilla market in North America, particularly in the U.S., is expected to expand at a CAGR of 3.8% through 2034, driven by the widespread popularity of Mexican and Latin American cuisine. For more information about Calidad tortillas, visit their official website.

El Milagro

El Milagro is renowned as one of the best producers of tortillas for taquitos, particularly in Chicago, where it has been a staple since the 1950s. The company, founded by Raul Lopez, produces over 1 million corn and flour tortillas daily, contributing significantly to the local and national market. Despite temporary closures, such as the two-week shutdown in 2020 due to COVID-19, El Milagro has maintained its reputation for quality and authenticity. The brand's tortillas are highly regarded for their traditional taste and texture, made from stone-ground non-GMO corn, water, and lime. El Milagro's commitment to Mexican culture and tradition has made it a beloved brand in the Latinx community and beyond. For more insights into El Milagro's rich history, explore their detailed profile.

Romero's

Romero's Food Products is renowned as one of the top producers of high-quality tortillas, particularly for taquitos, with a history dating back to 1968 when it was founded by Leon and Raul Romero. The company operates a large, modern manufacturing facility that produces corn and flour tortillas around the clock, ensuring fresh products are delivered daily. Romero's offers over 50 varieties of tortillas and wraps, catering to various markets including retail, food-service, schools, and export. Their products are highly praised for their fresh, authentic flavors and quality, earning them the "Crown of Quality" distinction. Romero's strong distribution network spans the Western United States, making their products a staple in many restaurants and institutions. Discover more about their varieties of tortillas and wraps.

Good & Gather

Good & Gather, while not specifically highlighted as a major player in the tortilla market, can be considered a viable option for tortillas used in taquitos due to its presence in the retail market and its association with Target, a large retailer. However, the leading brands in the tortilla category, such as Mission Brands, which holds a 39% market share and saw a 13.2% growth to $1.46 billion in 2023, along with other top performers like Guerrero and Old El Paso, continue to dominate. The tortilla category has experienced significant growth with the hard/soft tortillas and taco kits category seeing a 15.1% increase to $3.77 billion in the 52 weeks ending March 26, 2023. Innovations, such as new product lines and healthier options, are driving this growth, with trends towards lower carbs and alternative grains gaining traction. Despite challenges like supply chain issues and labor shortages, the category remains strong.