Mayonnaise is a staple in many kitchens, and choosing the right brand can make all the difference in your sandwiches, salads, or dips. With a variety of flavors, textures, and ingredients, the quality of mayonnaise varies significantly across brands. Some brands maintain their traditional recipes, while others offer innovative options like reduced-fat and egg-free varieties to cater to diverse dietary needs. To help you navigate the mayonnaise aisle, we've compiled a list of the best brands you should consider trying below.
Illustration of mayo
Best brands of mayo in 2025
Hellmann's
Hellmann's is renowned as America's #1 mayonnaise brand, with a rich history dating back to 1905 when Richard Hellmann began selling his wife's mayonnaise recipe. The brand, now part of Unilever since 2000, dominates the market with Hellmann's and Best Foods mayonnaise, controlling 55% of the market share in Northeast Texas as of 2013. Hellmann's Real Mayonnaise is found in about half of all U.S. households and posts over $2 billion in annual global sales. The brand has also seen significant growth in its flavored mayonnaise portfolio, with sales almost doubling in 2023 and flavored mayo now accounting for over 7% of overall US mayo sales. Hellmann's continues to innovate, introducing new products like its Plant Based Dressing & Spread and sustainable PCR plastic packaging.
Best Foods
Best Foods, a renowned brand in the mayonnaise market, is a significant player in the global mayonnaise industry, which reached a value of USD 12.39 billion in 2023 and is projected to grow at a CAGR of 4.1% to reach USD 17.78 billion by 2032. The brand's popularity is driven by the rising demand for convenient and easy meal alternatives, as well as the increasing health awareness among consumers, leading to a surge in demand for health-conscious product variations such as vegan and low-fat mayonnaise. Best Foods mayonnaise is widely used in various culinary applications, including sandwiches, dips, and salads, contributing to its dominant market share. The brand benefits from the growing food service industry and the expansion of online retail platforms, which have seen a CAGR of 8.4% from 2024 to 2032. With its high-quality products and innovative packaging solutions, Best Foods continues to be a leader in the mayonnaise segment. For more insights, visit their official website.
Kewpie
Kewpie Corporation is renowned as one of the best producers of mayonnaise, particularly with its iconic Kewpie Mayonnaise, which has been a staple in Japan since its introduction in 1925. This mayonnaise is made with a high concentration of egg yolks, contributing to its rich, tangy, and unique umami taste. It is the best-selling mayonnaise in Japan and is widely used by sushi restaurants globally. Kewpie Corporation processes approximately 9% of all eggs produced in Japan, or roughly 230,000 tons, into its products. The company's net sales peaked in fiscal 2018 at over 573.5 billion Japanese yen, highlighting its significant market presence.
Duke's
Duke's mayonnaise is renowned for its rich, creamy texture and distinct flavor, attributed to its higher ratio of egg yolks and the absence of sugar. It has a loyal following, particularly in the South, where it has been a staple since Eugenia Duke started selling her homemade mayonnaise to soldiers in the early 20th century. Despite having only about 6% of the mayo market share, Duke's is the fastest-growing mayonnaise brand in the country, with double-digit growth rates. The brand is celebrated for its unique taste, with a "twang" from the combination of distilled and cider vinegars, and it has expanded its product line to include various flavored mayonnaises and other condiments. Duke's has been recognized as the best overall mayonnaise by Food & Wine, highlighting its superior quality and customer loyalty. For more information, visit Duke's website.
Heinz
Heinz, a prominent brand under the Kraft Heinz company, is a significant player in the mayonnaise market, known for its high-quality condiments. In 2023, Kraft Heinz's global net sales of condiments and sauces, including mayonnaise, amounted to around USD 8.9 billion, with mayonnaise specifically having approximately 7.5 million users globally in Q1 2024. The company's focus on sustainable packaging and its strong market presence contribute to its success. Heinz mayonnaise is part of a broader product lineup that includes other popular condiments like tomato ketchup and baked beans. The brand's commitment to quality and innovation drives its market growth.
Sir Kensington's
Sir Kensington's is a leading producer of premium mayonnaise, founded in 2010 by Mark Ramadan and Scott Norton, and acquired by Unilever in 2017. The brand is known for its high-quality, non-GMO ingredients and Certified Humane® Free Range eggs, offering a range of mayonnaise flavors. Sir Kensington's products are available in over 5,000 natural grocery stores, including Whole Foods Market, and in 750 food service outlets. The company has experienced significant growth, with sales nearly tripling each year since its inception. In 2018, Sir Kensington's became a Certified B Corporation, emphasizing its commitment to environmental, social, and customer transparency.
Primal Kitchen
Primal Kitchen is a leading brand in the natural foods industry, particularly renowned for its high-quality mayonnaise made with avocado oil and Certified Humane(r) cage-free eggs. Since its launch in 2015, the brand has experienced meteoric growth, achieving $1.6 million in revenue in its first 11 months and $13.2 million in 2016. Primal Kitchen's avocado oil mayo has become a favorite, with the brand expanding its product line to include salad dressings and nutrition bars. The company's commitment to real, premium ingredients and its strong online and retail presence have contributed to its success. Primal Kitchen products are available in major retailers such as Whole Foods, Sprouts, and Kroger.
Kraft
Kraft Mayo, produced by Kraft Foods and owned by Kraft Heinz, is a leading brand in the mayonnaise market, introduced in 1930 and known for its rich and creamy texture. It holds a significant market share, with Kraft Mayo and Hellmann's together accounting for 55% of the market in Northeast Texas as of 2013. The brand offers various flavors, including light, fat-free, and olive oil versions, catering to diverse consumer preferences. Kraft Mayo's global net sales contribute to Kraft Heinz's substantial condiments and sauces revenue, which amounted to around $8.9 billion in 2023. The brand's commitment to quality and innovation has made it a favorite among consumers. You can explore more about their extensive range of mayonnaise products on their official website.
Blue Plate
Blue Plate Mayonnaise, originating in New Orleans in 1927, is a highly regarded brand known for its superior quality and rich history. As one of the pioneering commercially produced mayonnaise labels in the U.S., it has maintained a loyal customer base, particularly in the Southern region. Despite being acquired by Reily Foods Company in 1974, Blue Plate continues to be manufactured with a focus on traditional flavors and ingredients. The brand has recently undergone a logo revamp inspired by vintage blue Willow dishes from the 1930s and 1940s, emphasizing home, family, and good cuisine. Blue Plate remains a favorite among mayonnaise enthusiasts, with many users preferring it over other brands like Hellmann's. For more details, you can explore their official product page.
Trader Joe's
Trader Joe's is renowned for its high-quality mayonnaise, particularly its Organic Mayonnaise, which uses organic expeller pressed soybean oil, organic eggs, and other organic ingredients, making it a favorite among health-conscious consumers. This product is priced at $3.49 for a 16 oz jar and is part of Trader Joe's strategy to shift towards organic products, aligning with consumer preferences for healthier options. The mayonnaise is well-regarded for its taste and texture, although it may not be the absolute best in blind taste tests, it still performs well. Trader Joe's unique approach to sourcing and processing products in bulk helps keep costs low while maintaining quality, a key factor in their success. As of recent trends, the global mayonnaise market, which includes brands like Trader Joe's, is expected to grow at a CAGR of 4.1% from 2021 to 2028.
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