In recent years, the demand for vegan alternatives has surged, leading to a fabulous array of plant-based products making their way into mainstream grocery aisles. Particularly, vegan mayonnaise has become a pantry staple for many, catering to both dietary needs and the growing quest for sustainable consumption. With options that promise the same creamy texture and tangy flavor as traditional mayo, these brands have captivated the taste buds of even the most discerning customers. Curious about which brands have made it to the top of the list? Let's explore the most popular choices below.
Illustration of vegan mayonnaise
Best brands of vegan mayonnaise in 2025
Follow Your Heart
Follow Your Heart is a pioneering brand in the vegan food industry, particularly renowned for its egg-free mayonnaise substitute, Vegenaise, which was first introduced in 1977. The company, founded in 1970, has seen significant growth, with revenues increasing fivefold over the last nine years. Vegenaise is produced in large quantities, with up to 50 million gallons manufactured annually, and is available in various forms, including soy-free versions using pea protein powder. Follow Your Heart's products are sold in 23 countries, and the company was acquired by Danone in 2021. The brand has been recognized for its contributions, including being named the company of the year by PETA in 2015.
Vegenaise
Vegenaise is a highly regarded brand in the vegan mayonnaise market, known for its creamy texture and light, clean flavor. It scored very highly in taste tests, with some tasters describing it as "creamy" and others as "stiff" when used as a dip, but overall it was praised for its balance and suitability in salads. Vegenaise uses expeller-pressed canola oil, brown rice syrup, and soy protein, making it a popular choice for those seeking an egg-free alternative. The brand is part of the growing vegan mayonnaise market, which is expected to reach $7,988.2 million by 2033, driven by increasing consumer adoption of vegan lifestyles. Vegenaise is widely available and has been a favorite among vegan consumers for its authentic mayonnaise taste. For more details, visit their Original Vegenaise page.
Hellmann's Vegan Mayo
Hellmann's Vegan Mayo, launched in 2016, has become the leading vegan mayonnaise in many markets, with sales doubling year after year. This product, certified vegan and gluten-free, replaces eggs with plant-based ingredients like maize starch and is free from artificial colors and flavors. It has achieved significant success, contributing to Unilever's goal of generating over a billion euros in annual plant-based sales within the next 5-7 years. The brand's commitment to sustainability, including ethically sourced ingredients and recyclable packaging, has been a key factor in its popularity. Hellmann's Vegan Mayo has seen growth rates of 10% in 2020, 11% in 2021, and 15% in the first quarter of 2022. For more insights into their innovative success strategies, visit Unilever's page on Hellmann's recipe for success.
Sir Kensington's Fabanaise
Sir Kensington's Fabanaise is a leading brand in the vegan mayonnaise market, known for its delicious and egg-free mayo made with plant-derived ingredients such as aquafaba from chickpeas and 100% sunflower oil. The brand's launch of Fabanaise resulted in a significant 105% sales increase over the base, with 26,364,416 impressions and 101,767 samples given during their promotional tour. This success underscores the growing demand for vegan mayonnaise, driven by increasing consumer adoption of vegan lifestyles for health, environmental, and animal welfare reasons. Sir Kensington's products are certified vegan, gluten-free, and kosher, catering to a wide range of dietary needs. The brand's innovative approach and effective marketing strategies have made it a standout in the market.
JUST Mayo
JUST Mayo, a pioneering brand in the plant-based food industry, has made a significant impact with its vegan mayonnaise. Introduced in 2013 by Eat Just (formerly Hampton Creek), JUST Mayo quickly gained popularity for its creamy, cholesterol-free, and egg-free formula, made with pea protein and free from soy, dairy, and artificial flavors. Despite a four-year hiatus, the brand has relaunched its product line, including Original, Chipotle Mayo, Ranch, and Chipotle Ranch flavors, now available at Whole Foods Markets and soon at other US retailers. JUST Mayo has been praised by celebrity chefs and food writers for its delicious taste and textural wonder. The brand's return highlights the growing demand for vegan mayo, a market valued at $4.3 billion according to Future Market Insights.
Primal Kitchen Vegan Mayo
Primal Kitchen Vegan Mayo is a leading brand in the vegan mayonnaise market, offering a plant-based, egg-free alternative made with avocado oil. Introduced in 2020, this product is available in three flavors: Original, Rosemary Garlic, and Jalapeno Lime. It is Non-GMO Project Verified, Certified Gluten-Free, Whole30 Approved, and Keto Friendly, making it a versatile choice for various dietary needs. The use of potato protein for emulsification sets it apart from other vegan mayos that often rely on legume-based emulsifiers. With a suggested retail price of $9.99 for a 12 oz jar, it is widely available at Natural Independent Grocers and Whole Foods Market. You can find more details about their vegan mayo offerings.
Chosen Foods Vegan Mayo
Chosen Foods Vegan Mayo is a leading brand in the vegan mayonnaise market, known for its high-quality ingredients and health benefits. Made with 100% pure avocado oil, aquafaba from garbanzo beans, and fava bean protein, this mayo is gluten-free, Certified Non-GMO, and free of soy, canola, and other oils. It is ideal for sandwiches, salads, dips, and marinades, and its organic and natural ingredients align with the growing trend of plant-based diets. The global egg-free mayonnaise market, which includes products like Chosen Foods Vegan Mayo, was valued at USD 4.1 billion in 2022 and is expected to grow at a CAGR of 6.2% from 2023 to 2032. This brand's commitment to healthy and sustainable ingredients has made it a favorite among vegan consumers. For more information, visit the Chosen Foods Vegan Mayo product page.
Sir Kensington's Vegan Mayo
Sir Kensington's Vegan Mayo is a leading brand in the vegan mayonnaise market, known for its high-quality, all-natural ingredients and innovative use of aquafaba. Introduced by Sir Kensington's in 2010, this vegan mayonnaise is cholesterol-free, soy-free, and made with 100% sunflower oil, appealing to health-conscious and environmentally aware consumers. The product is certified vegan by Vegan Action, gluten-free, and certified kosher, catering to a wide range of dietary needs. Sir Kensington's products are featured in over 5,000 retailers in North America, including Whole Foods and Safeway. The brand's commitment to using non-GMO ingredients and strict quality control methods has earned it a significant consumer base. For more detailed information about their vegan mayo, visit their official product page here.
Simple Truth Plant-Based Mayo
Kroger's Simple Truth brand has emerged as a leading producer of vegan mayonnaise, capitalizing on the growing demand for plant-based products. The brand, which generated $2.5 billion in sales in 2020, saw a 20% increase in sales during Q2 2020 compared to the previous year, driven partly by its expanded plant-based collection. Simple Truth's plant-based line, launched in 2019, includes a variety of innovative products, such as vegan mayonnaise alternatives, which are free from eggs and artificial preservatives. The brand's commitment to clean labels, fantastic flavors, and affordability has earned it a strong reputation among consumers. With its extensive distribution across Kroger's 2,793 retail food stores, Simple Truth continues to drive the growth of the plant-based category.
Good & Gather Vegan Mayo
Good & Gather Vegan Mayo, part of Target's expansive Good & Gather brand, stands out as a notable producer of vegan mayonnaise. Introduced in 2021 as part of the Good & Gather Plant Based line, this vegan mayo is praised for its texture and creaminess, although some users find the taste slightly sour. It is an affordable option, priced under $5, and is low in sodium and saturated fat. The Good & Gather brand itself has seen significant growth, generating over $2 billion in sales in 2020 and offering over 2,000 SKUs. This product is a testament to Target's commitment to providing high-quality, plant-based alternatives. For more insights about the launch, visit Target's Good & Gather Plant Based label.
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