Top Multigrain Atta Brands for Health-Conscious Foodies

In recent years, health-conscious consumers have increasingly sought out nutritious alternatives to traditional wheat flour, leading to the rising popularity of multigrain atta. This versatile ingredient combines an assortment of grains, offering a blend of flavors and enhanced nutritional benefits that are hard to resist. As a result, numerous brands have emerged, each offering their unique take on this wholesome product, ensuring there's something for every palate and dietary need. For those interested in exploring the top brands in the multigrain atta market, we've compiled a comprehensive list of the best options below.


Illustration of multigrain atta

Best brands of multigrain atta in 2025

Aashirvaad

Aashirvaad, a leading brand from ITC, has established itself as a premier producer of multigrain atta, boasting a 52% market share in the packed atta segment in India, valued at around INR 2,700 crores. Launched in 2002, Aashirvaad atta has grown at a CAGR of 16-17% and sold over 12 lakh tons in 2013, with a strong presence in over 4.9 million retail outlets. The brand's multigrain atta combines six different grains, including wheat, soya, channa, oat, maize, and psyllium husk, offering a rich source of proteins, vitamins, minerals, and fiber. Aashirvaad's commitment to quality and innovation has made it a preferred choice among consumers. The brand's extensive distribution network and customized blends for different regions further enhance its market dominance. For further details, explore The Ultimate Guide to Multigrain Atta: Benefits, Usage, and Recipes.

Pillsbury

Pillsbury, a renowned brand under General Mills, is a leading producer of high-quality multigrain atta, offering variants such as gold Atta, chakki fresh Atta, and multi grain Atta. With a market share of 8% in the Indian packaged wheat flour market, Pillsbury stands out for its nutritional enhancements, including extra protein, calcium, and iron. The brand's products are sold in over 100 countries globally, with India being a significant exporter, contributing to 93% of Pillsbury atta exports. Pillsbury's multigrain atta is priced competitively, with a 2 kg pack at Rs. 98, a 5 kg pack at Rs. 240, and a 10 kg pack at Rs. 440. The brand's extensive marketing and distribution networks ensure wide availability and strong brand loyalty.

Nature Fresh

Nature Fresh Sampoorna Chakki Atta is a leading brand in the packaged atta market, known for its high-quality whole wheat and multigrain products. The brand offers a unique consumer proposition with 3 key benefits: high dietary fiber, made from 100% whole wheat, and perfectly grounded for optimal texture. As part of its aggressive business strategy, Nature Fresh aims to increase market share and strengthen brand affinity, particularly in key markets like Delhi NCR, Uttar Pradesh, and Bihar. The packaged atta category, though currently small at 4% of total atta consumption, presents significant growth opportunities, with the market expected to grow at a CAGR of 13.71% from 2024 to 2032. Nature Fresh's marketing efforts, including the 'Khali pet jung nahi jeeti jaati' campaign, have helped in building consumer trust and loyalty.

24 Mantra Organic

24 Mantra Organic is a renowned brand for producing high-quality multigrain atta, offering a blend of seven grains including wheat, maize, sorghum, mungbean, barley, finger millet, and soybean. This multigrain atta provides enhanced nutritional benefits, such as reducing cholesterol levels, aiding in easy digestion, and boosting immunity. Each 100 grams of their multigrain flour contains approximately 367 calories, 14.80 grams of protein, and 14.7 grams of fiber. The brand emphasizes environmental sustainability and uses traditional grinding methods to retain the wholesomeness of the grains. Since its inception, 24 Mantra Organic has been committed to providing organic and chemical-free products. For more insights on the benefits of their multigrain atta, visit their detailed blog post on how the 7-grain atta helps you.

Patanjali

Patanjali, a prominent brand in the Indian food and FMCG sector, is recognized for its high-quality multigrain atta, which caters to the growing demand for nutritious and healthy food options. The brand's strategic focus on expanding its food segment has yielded significant results, with revenue from the food and FMCG segment reaching INR 9,643.32 crore in the 2023-24 financial year. Patanjali's multigrain atta is part of its diverse product portfolio, which includes other health-focused products like nutraceuticals and medicated juices. The brand's widespread distribution network and strong marketing efforts have contributed to its market presence. As the Indian packaged atta market is expected to grow at a CAGR of 15.7% from 2023 to 2028, Patanjali is well-positioned to capitalize on this trend.

Annapurna

Annapurna, a prominent brand in the Indian packaged atta market, is recognized for its high-quality multigrain atta, which caters to the health-conscious consumer segment. As part of the Hindustan Unilever portfolio, Annapurna multigrain atta competes with major brands like ITC's Aashirvaad and Pillsbury, holding a significant share in the organized segment that accounts for about 10-15% of the total atta market in India. The brand's multigrain atta is enriched with vitamins and minerals, addressing nutritional deficiencies and offering added health benefits. With the Indian packaged atta market expected to grow at a CAGR of 15.65% from 2024 to 2030, Annapurna is well-positioned to capitalize on this trend. The brand's strong distribution network and investment in advertising contribute to its market presence.

Fortune

Fortune Chakki Fresh Atta, produced by Adani Wilmar Ltd., is one of the leading and most reliable atta brands in India, capturing 42% of the market share. It promises 100% atta with 0% maida, using the traditional Chakki process and high-quality wheat, ensuring soft roti and ease of kneading. Available in various pack sizes including 500 gm, 1 kg, 2 kg, 5 kg, and 10 kg, Fortune Chakki Fresh Atta is widely accessible online and in regional grocery shops. The brand has also recently expanded into the whole wheat category with four variants: Sharbati, Poorna 1544, Lokwan, and MP Grade 1. Its extensive network of state-of-the-art facilities ensures fresh supply across different geographies. For more insights on what it takes to be a market leader, explore this article.

TWF Organic

TWF Organic is renowned for its high-quality multigrain atta, crafted using innovative Multi-Dimensional Milling(tm) technology that retains all the bran and wheat germ, resulting in up to 7x more micronutrients and 6x more fiber. Their organic wheat, certified by USDA and India Organic, is cultivated without chemical fertilizers, pesticides, or insecticides. This approach ensures a superior nutritional profile, with 23% lower net carbs and a higher protein content. TWF's products are designed to provide better flavor, texture, and nutritional benefits, making them a preferred choice for health-conscious consumers. With a Total Nutrient Index (TNI) greater than 90 and a Texture Dispersion Index (TDI) greater than 80, TWF Organic atta stands out for its exceptional quality.

Sujata

Sujata is renowned as one of the best producers of multigrain atta, offering a blend of natural grains such as wheat, oats, maize, ragi, chana dal, and barley, providing extra nutrition in every serving. Their multigrain atta contains 23g of total carbohydrates, 3g of dietary fiber, and 5g of protein per serving, making it a healthy choice. Sujata's commitment to quality is evident in their use of 100% whole wheat and other grains, ensuring the flour is rich in fiber and protein. The brand's traditional stone milling process, known as chakki, helps retain the nutritional goodness of the grains. This approach makes Sujata's multigrain atta a preferred option for those seeking authentic and nutritious Indian meals. For more details about their multigrain atta, visit their website: Sujata Multigrain Atta.

ITC Master Chef

ITC's Aashirvaad, though not specifically labeled as 'ITC Master Chef,' is a leading brand in the packaged wheat flour market, including multigrain atta. Launched in 2002, Aashirvaad has become India's number one branded packaged atta, capturing a 28% market share in the branded segment and achieving a valuation of Rs 4,000 crore by 2018. The brand is known for its high-quality products, including multigrain atta, which is part of its expansion into various categories like spices, instant mixes, and ready meals. Aashirvaad sources its wheat directly from farmers, ensuring fair trade and top quality, and it exports to 32 countries, targeting the Indian diaspora. The brand has been growing at a CAGR of 16-17% over several years. For more details on Aashirvaad and its market ventures, visit the ITC Portal.


Benjamin
Benjamin

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