Top Atta Brands Revolutionizing Your Kitchen

Exploring the best brands for atta flour can be a daunting task given the multitude of options available on the market today. In India, where atta is a staple ingredient, consumers are keen on selecting brands that promise the finest quality wheat, unparalleled freshness, and perfect texture for making traditional breads like chapatti and naan. Brands often differentiate themselves by sourcing premium grains, implementing rigorous quality control, and offering organic or fortified versions to cater to health-conscious customers. To help you make an informed choice, a comprehensive list of top atta brands awaits you below.

Illustration of atta

Best brands of atta in 2025

Aashirvaad

Aashirvaad Atta, launched by ITC in May 2002, has established itself as the leading brand in India's packed atta segment, holding a remarkable 52% market share valued at around INR 2,700 crores. The brand sold over 12 lakh tons of atta in 2013, experiencing a 30% growth from the previous year, and its extensive distribution network covers over 4.9 million retail outlets across India. Aashirvaad Atta has positioned itself as a premium product, focusing on quality and innovation, which has contributed to its strong market presence and consumer trust. The brand has become an Rs 8,000 crore product in terms of consumer spends and continues to expand its product range, including atta, ghee, salt, spices, and instant mixes. With its commitment to quality and wide reach, Aashirvaad Atta remains a dominant player in the Indian FMCG market. For more details, visit the Aashirvaad Atta market share page.

Fortune

The Fortune brand, owned by Adani Wilmar, has solidified its position as one of the leading producers of atta in India. As of December 2022, Fortune Atta gained a market share of 4.8%, up from 4.3% in December 2021, making it the No. 2 player in the atta category. The brand continues to expand its market presence, with a significant increase in revenue and volume growth. In the third quarter, Adani Wilmar's revenue from operations rose 7% to Rs 15,438.05 crore, reflecting strong consumer demand. The company's strategic focus on rural markets and out-of-home consumption has contributed to its growth.

Pillsbury

Pillsbury, under General Mills, is a leading brand in the branded atta market in India, introduced in 1998 with its Chakki Fresh Atta, which offers high-quality, nutritious flour with extra protein, calcium, and iron. The brand has a market share of 8% and dominates the southern markets with a 20% share. It has been growing ahead of the market, with the branded segment expanding at 20-25% annually. Pillsbury's products are distributed through an extensive network, and the company has also made India its export hub, exporting atta and frozen flat breads to over six countries. The brand's focus on health, convenience, and hygiene has significantly impacted the traditional wheat flour market. For more information on Pillsbury, visit their official website.

Annapurna

Annapurna, a brand formerly owned by Hindustan Unilever (HUL), has been a significant player in the Indian atta (flour) market, launched over two decades ago. It held a market share of around 18% in the packaged wheat flour segment, making it the second-largest brand after ITC's Aashirvaad. Despite being non-core to HUL's strategic priorities, Annapurna enjoyed strong brand equity and was valued at Rs 60.4 crore when sold to Reactivate Brands International in 2023, which was nearly 50% of the brand's 2021-22 turnover of Rs 127 crore. The brand is known for its high-quality atta, made from the choicest grains and packed in hygienic conditions, promising soft and tasty rotis. You can learn more about Annapurna on their official website.

Nature Fresh

Nature Fresh Sampoorna Chakki Atta, a brand by Cargill India, is recognized for its high-quality atta, boasting 100% whole wheat and high dietary fiber content. It was awarded the Consumer Superbrand title in 2015 and has been aggressively expanding its market presence, particularly in Delhi NCR, Uttar Pradesh, Uttaranchal, Bihar, and Jharkhand. The brand launched a notable 360-degree campaign titled "Khali pet jung nahi jeeti jaati" and plans to invest Rs 35 crore in brand building initiatives. Despite the packaged atta category accounting for only 4% of total atta consumption in India, Nature Fresh sees significant growth opportunities. The brand is available in packs of 1kg, 5kg, and 10kg. For more information, visit their official press release.

Patanjali

Patanjali, a prominent brand under Patanjali Ayurved, is renowned for its high-quality atta products, contributing significantly to the FMCG segment which accounts for 27% of the company's topline. In the quarter ending June 2024, despite a revenue dip, Patanjali Foods saw a surge in profit, partly due to strong performance in their FMCG business, including atta. The company's extensive distribution network, including nearly 4,700 retail outlets and online sales, ensures wide availability of their products. Patanjali's focus on quality and hygiene aligns with consumer preferences, driving demand for their atta. The brand's partnership with Future Group and other retail giants further enhances its market reach.

Shakti Bhog

Shakti Bhog is a renowned brand in the Indian packaged atta market, established in 1970 and known for its high-quality wheat flour products. It holds a significant market share of 20% and is recognized as India's fastest-selling wheat flour, with a presence in over 100 countries and 25 manufacturing plants across India. The brand offers two variants: whole wheat flour and premium gold sharbati atta, both produced using stringent quality norms and modern "Chakki grinding" techniques. Shakti Bhog Atta is exported globally, with key markets including the United Arab Emirates, Qatar, and the United Kingdom, and it has seen a 100% growth rate in exports from October 2022 to September 2023. The brand's commitment to quality and extensive distribution network has made it a preferred choice among consumers. More details can be found about their exports on this Shakti Bhog Atta export report.

Sujata

Sujata is renowned as one of the top producers of high-quality atta, offering a range of products including Sujata Chakki Atta, Sujata Gold Atta, and Sujata Multigrain Atta. These products are made from the finest wheat fields in Madhya Pradesh, India, ensuring deliciously soft rotis with a rich, creamy color and mouth-watering aroma. Sujata's products are enriched with natural ingredients, providing essential nutrients like iron, thiamin, and niacin. The company's commitment to quality and authenticity has made it a gold standard in the atta category, helping consumers enjoy authentic Indian meals with ease. Sujata's multigrain atta is carefully blended with grains like wheat, oats, maize, ragi, channa dal, and barley to provide extra nutrition.

24 Mantra Organic

24 Mantra Organic is a leading producer of organic atta, known for its commitment to sustainable living and healthy lifestyles. Founded in 2004 by Raj Seelam, the company works with over 50,000 farmers across 15 states in India, cultivating 2,25,000 acres of farmland. It holds a significant 65% share in the Indian organic food market, which was valued at USD 849.5 million in 2020 and is expected to grow at a CAGR of 20.5% until 2026. The brand offers a wide range of products, including various types of atta, and ships over 2.5 million units to more than 1 million consumers in India and another 1 million globally. 24 Mantra Organic's products are available in over 10,000 outlets and leading e-commerce sites.

Organic Tattva

Organic Tattva stands out as a premier producer of organic atta, adhering to stringent quality standards by testing each of its 100-plus products for 186 pesticides. Founded in 2012, the company has established a robust presence in India, particularly in northern and western regions, and exports to countries like the USA, Middle East, Singapore, and the UK. With a revenue of $27.5 million, Organic Tattva is known for its chemical-free, non-GMO produce, certified under USDA, European, and Indian organic standards. The company's product range includes organic groceries and staples, with organic pulses, flours, and sugar being top sellers. Organic Tattva's collaboration with Chef Vikas Khanna in 2024 further highlights its commitment to promoting ethical consumption and conscious living.