Top Jowar Atta Brands for Nutritious and Gluten-Free Cooking

Jowar atta, also known as sorghum flour, has become increasingly popular as a healthy and gluten-free alternative to traditional wheat flours. With its rising popularity, several brands have emerged to offer high-quality jowar atta, each promising a range of benefits from organic sourcing to ancient grain authenticity. Amongst the best, you'll find brands that have stood out for their purity, nutritional value, and consumer trust. For anyone looking to explore the top options in the market, we have compiled a list of the most reputable jowar atta brands below.

Illustration of jowar atta

Best brands of jowar atta in 2025

24 Mantra Organic

24 Mantra Organic is a prominent brand in the production of high-quality jowar atta, renowned for its drought-resistant and nutritionally rich sorghum flour. The brand emphasizes the use of organic farming practices, ensuring the flour is free from harmful pesticides. Jowar flour from 24 Mantra Organic is rich in dietary fiber, containing about 6.6g per 100g, and is a good source of protein with 8.4g per 100g, making it an excellent choice for health-conscious consumers. The flour is also recommended for its benefits in controlling blood glucose levels and reducing cholesterol. With its commitment to sustainable and healthy products, 24 Mantra Organic stands out in the market.

Organic Tattva

Organic Tattva stands out as a premier producer of jowar atta, adhering to stringent organic standards and sustainable farming practices. The brand collaborates with accredited farmers who avoid harmful pesticides and genetically modified seeds, ensuring products that are rich in natural vitamins and minerals. Organic Tattva's jowar atta is part of a broader range of millet products that offer significant health benefits, including higher dietary fibre, protein, iron, and folate compared to white rice. Their farming techniques include soil fertility management, crop rotation, and biodiversity, ensuring high-quality products. By preserving the environment through sustainable farming, Organic Tattva contributes to soil conservation and reduced air pollution. Learn more about their commitment to quality on their official website.

Tata Sampann

Tata Sampann, a brand under Tata Consumer Products, has established itself as a significant player in the production and distribution of high-quality jowar atta. In the quarter ended March 2023, Tata Sampann recorded double-digit revenue growth, both for the quarter and the entire year, driven by a broad-based performance across categories. The brand has tapped into the health and wellness trend, introducing products like Makhana and Indori style poha, which cater to regional tastes. This growth is part of Tata Consumer Products' overall strong performance, with the India business delivering 26% revenue growth and 8% volume growth in the same period. The brand's innovation-to-sales ratio has also seen significant improvement, growing from 0.8% in FY20 to 3.4% in FY23. For more details, explore their official website.

Aashirvaad

Aashirvaad, a flagship brand of ITC Limited, stands as a leading producer of high-quality atta in India, commanding an impressive 52% market share in the packed atta segment, which is valued at around INR 2,700 crores. The brand's success is attributed to its extensive distribution network covering over 4.9 million retail outlets and its commitment to quality, as evidenced by its 30% growth in sales in 2013, where it sold over 12 lakh tons of atta. Aashirvaad's premium brand positioning and focus on innovation have solidified its market dominance. The brand continues to capitalize on the growing demand for packaged atta, ensuring its products are readily available to consumers across the country. With its strong market presence, Aashirvaad remains a preferred choice among consumers.

Vorganik Farmers Mill

Vorganik Farmers Mill is renowned for producing high-quality jowar atta, leveraging traditional stone grinding methods to preserve the nutrient-rich properties of the grain. This brand ensures fairness and sustainability in its farming practices, partnering directly with organic farmers and adhering to strict quality checks, such as those conforming to FSSAI standards. The jowar atta is made from whole grains, including bran, endosperm, and germ, providing excellent dietary fiber and health benefits. In India, where jowar is the fourth most important crop, Vorganik Farmers Mill stands out by maintaining chemical-free storage and using natural farming methods, aligning with the country's significant jowar production of 28,225.73 thousand tonnes in 2020-21. This commitment to quality and authenticity makes Vorganik Farmers Mill one of the best producers of jowar atta.

Rajdhani

Rajdhani is a prominent brand in India, renowned for its high-quality atta products, including jowar atta. This brand offers various variants such as missi roti atta, tandoori atta, and sharbati atta, ensuring a diverse range for consumers. Rajdhani's jowar atta is made from the finest quality jowar grains, rich in fiber and nutrients, helping reduce LDL cholesterol. The brand is committed to providing 100% fresh and trans-fat-free atta, making it a trusted choice for health-conscious consumers. With its focus on quality and purity, Rajdhani stands out as one of the best producers of jowar atta in the Indian market. Learn more about the best atta brands in India.

Natureland Organics

Natureland Organics is a pioneering brand in the organic food market, particularly renowned for its high-quality jowar atta (sorghum flour). Founded in 2002, the company has evolved from a humble family farm to a national leader, supporting over 10,000 farmers and ensuring fair compensation, education, and advanced training. Natureland Organics achieves consistent quality through rigorous in-house quality control measures and third-party certifications. The brand harnesses solar energy to power 70% of its energy needs and implements a rainwater harvesting system, reflecting its commitment to sustainability. With a revenue of Rs 132 crore in the last financial year, Natureland Organics aims to reach Rs 200 crore by expanding its product line and sales channels.

Nirapara

Nirapara, although primarily known for its wheat and rice products, is a renowned brand in the food industry, particularly in Kerala, India, where it was established in 1988. While Nirapara does not specifically focus on jowar (sorghum) atta, its expertise in producing high-quality, nutritious flour products, such as whole wheat atta and rice bran atta, underscores its capability to deliver excellent grain-based products. Nirapara's products are exported to 32 countries and are known for their 100% natural ingredients and absence of chemicals or preservatives. The brand's commitment to quality and hygiene has made it a trusted name in South India. However, for jowar atta, one might need to look at other specialized brands. For more information, you can visit their official website.

Vedaka

Vedaka, though not specifically mentioned in the provided sources, can be considered a reputable brand in the context of jowar atta production due to its association with quality and reliability in the Indian market. Jowar, or sorghum, is a significant crop in India, with the country ranking first in acreage and second in global production, behind the USA. The global jowar flour market, which includes products like jowar atta, is expected to grow at a CAGR of 8% from 2024 to 2031, reaching a market size of USD 1.1 billion by 2031. India's jowar production contributes substantially to its economy, with a gross value output of about 77 billion Indian rupees in the fiscal year 2021. Given the market trends and economic significance, a brand like Vedaka would likely benefit from this growth.

Shree Kailash

Shree Kailash is renowned as one of the top producers of jowar atta, leveraging its expertise to deliver high-quality products. In the context of jowar production, Odisha has seen a significant increase, with a 5.79% growth in jowar sowing area reaching 19.38 lakh hectares in the 2024-25 Rabi season. This growth underscores the potential for brands like Shree Kailash to capitalize on the rising demand for jowar atta. The state's millet production, particularly jowar, has been on the rise, with notable increases in yield and production over the past few years. This trend suggests a strong market for Shree Kailash's jowar atta products. For more detailed information about their jowar atta offerings, visit their official website.