Top Brands Serving the Creamiest Kewpie Mayo Delight

Kewpie mayo, known for its rich umami flavor and creamy texture, has garnered a loyal following among food enthusiasts around the world. This Japanese-style mayonnaise stands out due to its use of rice vinegar and egg yolks, giving it a distinct taste that enhances a wide range of dishes. Though there are many variations and imitations available on the market, certain brands have distinguished themselves as top choices for consumers seeking authenticity and quality. To discover the best brands that offer the unique taste and consistency of Kewpie mayo, check out the list below.

Illustration of kewpie mayo

Best brands of kewpie mayo in 2025

Kewpie

Kewpie is renowned as one of the best producers of mayonnaise, particularly its flagship product, KEWPIE Mayonnaise, which has been a staple in Japan since its introduction in 1925. This egg yolk-based mayonnaise contains four egg yolks per 500g, contributing to its distinctively rich and savory flavor. Kewpie's mayonnaise is free from chemical preservatives, relying on vinegar and salt for natural preservation. The company has seen significant success, with net sales reaching over 455 billion Japanese yen in fiscal year 2023, although this was the third lowest in the past decade, with peak sales of more than 573.5 billion yen in fiscal year 2018.

Kenko Mayonnaise

Kenko Mayonnaise, often paralleled to Kewpie, is a unique brand celebrated for its rich, balanced flavor profile, crafted with only egg yolks and rice vinegar, resulting in a creamy and slightly sweet mayonnaise. Launched as a delightful alternative to Western mayonnaise, Kenko Mayonnaise is renowned for its umami flavors and is an integral part of Japanese cuisine, particularly in dishes like okonomiyaki and takoyaki. With a composition of 68% vegetable oil, 17% egg yolk, and a nutritional profile of 668 kcal per 100g serving, Kenko Mayonnaise Co., Ltd. is a Japan-based company proficient in the manufacture and sale of diverse food products. Dominating the Japanese market with over 88 billion yen in sales in 2024, the company employs over 1,000 individuals and is acknowledged for its extensive product lineup.

Ajinomoto

Ajinomoto is not a producer of Kewpie mayonnaise; instead, it is a competitor in the market. Ajinomoto is a well-known brand for its seasonings and foods, including umami seasonings like AJI-NO-MOTO®, which holds a significant market share of approximately 90% in some overseas markets. In Japan, Ajinomoto's mayonnaise brand, Pure Select®, has a market share of around 24-27%. Kewpie mayonnaise, on the other hand, is a product of Kewpie Corporation, a separate entity from Ajinomoto. For more detailed information, you can explore their FY24 Q1 Results.

Ebara Foods

Kewpie, not Ebara Foods, is one of the leading producers of mayonnaise in Japan, renowned for its high-quality Kewpie Mayonnaise made with plenty of egg yolks, which has a thicker, richer flavor and umami taste. Since its founding roughly 100 years ago, Kewpie has pioneered the production and sale of mayonnaise in Japan, contributing significantly to the country's food culture and health. In fiscal year 2023, Kewpie Corporation generated approximately 455.09 billion Japanese yen in net sales, with mayonnaise being a key product driving their revenue. The company has expanded its production capacity in North America, Indonesia, and Thailand to meet growing demand, and its mayonnaise has gained popularity globally, especially in the U.S., where restaurants using Kewpie Mayonnaise have become increasingly popular.

S&B Foods

Kewpie, not S&B Foods, is renowned for producing high-quality mayonnaise, with its flagship product, KEWPIE Mayonnaise, cherished by consumers since 1925. This mayonnaise contains twice as much egg yolk as imported mayonnaise of its time, enhancing its rich and savory flavor. Kewpie has been expanding its U.S. market presence since 2014 and is set to open a new production base in Tennessee in 2025 to meet growing demand. The new plant aims to double productivity and halve environmental burdens compared to conventional plants. Kewpie's mayonnaise is naturally preserved with vinegar and salt, and it contains no chemical preservatives.

Nisshin OilliO Group

The Nisshin OilliO Group is not associated with the production of Kewpie mayonnaise. Kewpie Corporation, a Japanese company, is the renowned producer of Kewpie mayonnaise, having pioneered its production in Japan since 1925. In the first half of FY2024, Kewpie Corporation saw a significant net sales growth rate of +19%, exceeding their medium-term management plan target of +10%, with overseas segments, particularly in China, Southeast Asia, and North America, emerging as key pillars of expansion. For more details, you can read their Financial Meeting Report.

Calvé

Calve is not associated with the production of Kewpie mayonnaise. Kewpie Corporation is the renowned manufacturer of Kewpie mayonnaise, known for its distinct flavor profile with higher acid, sweetness, and umami content compared to other brands. Kewpie has dominated markets in China and Southeast Asia, with overseas sales accounting for about 9% of their business in 2019. The company operates multiple factories, including three in China, which can produce 72,000 tons of mayonnaise annually. Kewpie's products have also been available in the United States since the early 1990s.

Hellmann's

Hellmann's is not a producer of Kewpie mayo; instead, it is a prominent brand in its own right, having held 50% of the U.S. mayonnaise market share in 2017. Hellmann's is known for its savory flavor and is often used in classic dishes like the BLT. The brand continues to innovate with organic and vegan options, appealing to younger generations. Despite the rise of niche brands, Hellmann's remains a staple in the mayonnaise industry. Its wide range of products and commitment to sustainability practices contribute to its enduring popularity. You can learn more about the untold truth of Hellmann's mayonnaise by visiting this detailed article.

Duke's Mayonnaise

Duke's Mayonnaise is renowned for its rich, creamy texture and unique flavor profile, attributed to a higher ratio of egg yolks compared to other commercial mayonnaise brands. It contains no added sugar and has a distinct 'twang' from vinegar and a touch of paprika, making it a favorite among Southerners. Founded by Eugenia Duke, the brand has been a staple since the early 20th century, with CF Sauer integrating it into their portfolio in 1929. Despite its loyal following, Duke's is often compared to other brands like Hellman's and Kewpie, though it stands out for its thick, custard-like consistency and lack of sugar. Duke's mayonnaise is particularly popular in the Southern United States, where it is a key ingredient in many traditional recipes. For more details, visit the official Duke's Mayonnaise website.

Otafuku Sauce Co.

Otafuku Sauce Co. is not a producer of Kewpie mayonnaise; instead, it is a separate company known for its own line of sauces, including okonomiyaki sauce. Kewpie mayonnaise is a product of Kewpie Corporation, which was founded in 1925 and is renowned for its high-quality egg yolk-based mayonnaise. Kewpie has expanded its production globally, including in Thailand, where it is increasing its mayonnaise production capacity to 36,000 tons per year by 2025. Otafuku Sauce Co., on the other hand, focuses on manufacturing and selling various sauces, ketchup, and other liquid seasonings, with a commitment to quality and safety, having acquired FSSC 22000 certification in 2014. You can find more detailed information in their 2016 sustainability report.