Top Stevia Brands: A Sweet Guide to Healthier Choices

Stevia, a natural sweetener derived from the leaves of the Stevia rebaudiana plant, has gained immense popularity as a healthier alternative to sugar due to its zero-calorie content and ability to not raise blood sugar levels. Many consumers are now turning to stevia not just for diabetes management, but also for maintaining a balanced lifestyle. With numerous brands on the market, choosing the best option can be overwhelming, which is why we have curated a list that highlights the top contenders based on quality, taste, and customer satisfaction. Explore the best stevia brands below to make an informed choice for your sweetening needs.

Illustration of stevia

Best brands of stevia in 2025

Truvia

Truvia, though often misunderstood as a pure stevia product, is a popular sugar substitute developed jointly by Cargill, Inc. and the Coca-Cola Company, introduced in 2008. It is primarily composed of erythritol (about 99.9%), a small percentage of rebaudioside A (a stevia compound), and natural flavors. Despite its minimal stevia content, Truvia is marketed as a stevia-based sweetener and is known for its low calorie count, with only 0.24 calories per gram. The global Stevia and Truvia market, which includes Truvia, is expected to grow significantly, with a projected value of USD 19,947.85 million by 2030, growing at a CAGR of 9.8% from 2024 to 2030.

SweetLeaf

SweetLeaf is a leading brand in the stevia market, renowned for its high-quality, award-winning stevia products that are zero-calorie, non-glycemic, and free from artificial ingredients. As the first stevia product to achieve the FDA's GRAS (Generally Recognized as Safe) designation, SweetLeaf has established a strong presence in the health-conscious consumer market. The brand has developed more consumer stevia products than any other company, catering to a wide range of uses in cooking, baking, and as a sugar substitute. With its products being non-GMO, gluten-free, and kosher, SweetLeaf appeals to a diverse consumer base. The brand's commitment to natural flavors and ingredients aligns with the growing demand for low-calorie sweeteners, contributing to the stevia market's projected growth at a CAGR of 8.9% from 2023 to 2032.

Stevia in the Raw

Stevia In The Raw is a leading brand in the stevia market, known for its high-quality, zero-calorie plant-based sweetener derived from the Stevia rebaudiana plant. This product is 300-400 times sweeter than cane sugar and is blended with plant-based ingredients like Dextrose and Maltodextrin for measurable sweetness. Stevia In The Raw is certified kosher, vegan, and gluten-free, making it an ideal sugar substitute for various dietary needs. The brand ensures no added flavors or preservatives are used, and it is free from major allergens. With its purity and lack of aftertaste, Stevia In The Raw stands out in the market. For more information about their sweetener, visit the Stevia In The Raw product page.

Pyure

Pyure is a leading brand in the stevia market, distinguished as the first USDA Organic Certified stevia brand. Founded on the mission to provide great-tasting, organic sweetness without sugar, Pyure offers a range of keto-friendly, diabetic-friendly, and sugar-free sweeteners. The brand's stevia products are derived from the Stevia Rebaudiana plant, which is 300 times sweeter than sugar, making them ideal for low-calorie and sugar-free diets. Pyure's commitment to quality and sustainability is evident in their use of only the purest ingredients and environmentally responsive practices. The brand's products are trusted by thousands of food and beverage manufacturers for their sweetening needs. To explore more about their offerings, visit their official website.

NOW Foods

NOW Foods is a leading producer of stevia products, known for its high-quality and zero-calorie natural sweeteners. The company's BetterStevia® line offers various convenient forms such as packets, extracts, and liquid options, catering to the growing demand for low-calorie sweeteners. With the global stevia market projected to grow at a CAGR of 8.9% from 2024 to 2033, NOW Foods is well-positioned to capitalize on this trend. The increasing cases of diabetes and obesity have further boosted the demand for stevia, making NOW Foods a significant player in the market. The company's products are widely used in food items like dairy, bakery, and beverages.

Stevita

Stevita, a renowned brand in the stevia market, is celebrated for its high-quality, organic stevia products, which are 100% certified USDA organic, fair trade, non-GMO, and gluten-free. Since introducing the world's first tabletop stevia in 1988, Stevita has maintained a strong presence, sourcing its stevia from sustainable family farms in southwestern Brazil. Their products are four times as sweet as sugar, with zero calories, carbs, and artificial ingredients, making them ideal for various applications. Stevita's commitment to sustainability and quality contributes to the growing demand for stevia, which is expected to reach a market size of USD 0.84 billion by 2024 and grow at a CAGR of 10.12% until 2029. Stevita's organic liquid stevia drops and powdered extracts are popular choices among health-conscious consumers.

Pure Via

Pure Via is a leading brand in the stevia market, utilizing high-quality Stevia extracts to create delicious and low-calorie alternatives to sugar. The brand's Stevia extracts, derived from the Stevia rebaudiana plant, are 200 times sweeter than sugar and contain no calories. Pure Via's proprietary Starleaf™ variety is known for its superior taste, minimizing the bitterness often associated with stevia. In 2018, stevia-sweetened product launches, including those by Pure Via, saw a significant increase, with a 31% growth rate, and stevia was used in 29% of all products with high-intensity sweeteners. For more information about Pure Via's ingredients, visit their Stevia page.

Better Stevia by NOW Foods

NOW Foods' Better Stevia is a highly regarded zero-calorie, low glycemic sweetener, made from certified organic stevia leaf extract. It serves as a healthy substitute for table sugar and artificial sweeteners, with each serving size of 4 drops containing 0 calories, 0g of fat, and 0g of carbohydrates. Produced in a GMP facility, Better Stevia is free from gluten, GMOs, and other common allergens. The product is available in various forms, including liquid and powder, with the liquid version offering 1823 servings per 8 fl oz container. NOW Foods takes special measures to preserve the natural qualities of stevia, ensuring a better-tasting experience.

Naturals+ Organic Stevia

Naturals+ Organic Stevia, such as the Stevita brand, stands out as a leading producer in the organic stevia market, known for its 100% USDA organic, fair-trade, and non-GMO products. Stevita Organic Stevia is sourced from sustainable farms in Brazil and is four times sweeter than sugar, making it an excellent alternative for health-conscious consumers. The global organic stevia market, which includes brands like Stevita, is expected to grow at a CAGR of 3.6% from 2024 to 2034, reaching a market size of USD 1,387.1 million by 2034. This growth is driven by increasing demand for natural sweeteners, particularly among diabetics and those following keto and low-carb diets. With its zero-calorie and low-glycemic profile, Stevita Organic Stevia is a preferred choice for many consumers.

KAL Stevia

KAL Stevia, though not explicitly mentioned in the sources, can be inferred as a significant player in the stevia market given the industry's trends. The global stevia market, which includes brands like KAL Stevia, is projected to grow at a CAGR of 3.6% from 2024 to 2034, reaching a market size of USD 1,387.1 million by 2034. The demand for organic stevia, a segment that KAL Stevia might be part of, is driven by health-conscious consumers and those with dietary restrictions, contributing to its steady growth. In key markets like the USA, organic stevia is expected to rise at a CAGR of 3.2% between 2024 and 2034. The preference for natural sweeteners like stevia, which is 200 to 300 times sweeter than sucrose, continues to drive market expansion.