Top Khakhra Brands You Must Try!

Khakhra, a popular crispy snack originating from Gujarat, India, has gained immense popularity for its delicious taste and healthy ingredients. With the rise in demand, numerous brands have emerged offering a variety of flavors and packaging options to cater to consumers worldwide. Some of the top brands have managed to strike the right balance between traditional recipes and modern-day preferences, ensuring a delightful snacking experience. To explore the best khakhra brands and find the one that suits your palate, read on to discover more.

Illustration of khakhra

Best brands of khakhra in 2025

Gujarat Specialities

Gujarat Specialities, particularly through brands like HSM Foods International, has emerged as a leading producer of khakhra, known for its high quality and innovative flavors. Since its inception in 2001, HSM Foods has employed hundreds of women to produce over 7 lakh khakhras daily, with 80% of their business now focused on the domestic market. Their products, such as the traditional methi and jeera flavors, as well as unique variations like chocolate and mango, are competitively priced and widely appreciated. The company's semi-automatic manufacturing process ensures uniform taste and quality, making their khakhras a favorite among consumers. With a turnover of Rs 25 crore in 2015-16, HSM Foods is a significant player in the Indian snack market. For more information on khakhra manufacturers, visit TradeIndia's khakhra manufacturers page.

Haldiram's

Haldiram's has solidified its position as a leading producer of khakhra and other traditional Indian snacks, achieving remarkable sales of Rs9,215 crore ($1.1 billion) in the fiscal year 2023, a 19% surge from the previous year. This success is attributed to the brand's commitment to quality and pricing, even during inflationary periods, and its widespread presence across various snack categories. Haldiram's commands a 21% share of the Rs43,800-crore snack food market in India, significantly outpacing competitors like PepsiCo. The brand's strategy of offering small-sized snack packs has helped in reaching rural markets, contributing to its growth. With a legacy dating back to 1937, Haldiram's continues to capitalize on the increasing preference for desi snacks over Western alternatives.

Tasty Treat

Tasty Treat, a brand owned and managed by Future Brands, has emerged as a significant player in the Indian snack market, particularly with its innovative approach to traditional snacks. The brand has launched its desi bhujia in four international flavors - Wasabi, Peri Peri, Barbeque, and Schezwan - as part of its 'Bhujia Ghoom Aayi Duniya' campaign. While Tasty Treat is not specifically highlighted for khakhra production, its success in the savory snack segment indicates its potential to excel in various traditional snack categories. The brand's focus on hygiene and attractive packaging has helped regional players gain market share from multinational companies. This shift towards branded namkeen, including potential khakhra offerings, is driven by consumer preferences for healthier and more hygienic snack options. For more insights, read about desi snacks being more on demand than western snacks in India.

Swastik Snacks

Swastik Snacks is a prominent brand in the Indian snack market, particularly renowned for its high-quality khakhra products. Khakhra, a traditional Gujarati and Rajasthani snack, is made more efficiently and hygienically using semi-automatic machines, ensuring uniform taste and quality. The Indian snack market, valued at around $3 billion with an annual growth rate of 15-20%, presents a significant opportunity for branded khakhra products like those from Swastik Snacks. By offering branded khakhra in various flavors and packaging, Swastik Snacks can capitalize on the lack of branded khakhra in the market, providing a first-mover advantage. This strategy aligns with consumer preferences for tasty, crunchy, and hygienic snacks that are easy to store and consume.

Induben Khakrawala

Induben Khakhrawala is a renowned brand that has evolved from a small 1-room house in Ratanpole to a global sensation with over 16 outlets, recognized for its high-quality khakhra products. Founded over 60-70 years ago, the brand has gained significant traction, with its top sellers including Plain, Methi, Masala, and Jeera khakhras. Under the leadership of Shri Nishit Jhaveri, Shri Ankit Jhaveri, and Shri Satyen Shah, the brand has focused on packaging enhancements and increased exports, reaching around 8-9 countries. Induben Khakhrawala's products are known for their special packaging, including zipper pouches with vacuum packs and nitrogen flushes, ensuring freshness. The brand's e-commerce presence allows for global home delivery of their products.

Makhanas

Makhana, particularly from brands like K.K. Products and Shakti Sudha, stands out as a top producer in the market, known for its high-quality fox nuts. The India makhana market is poised for remarkable growth, with a compound annual growth rate (CAGR) of 10.89% from 2023 to 2032, driven by increasing health consciousness and the demand for nutritious snacks. Makhana is valued for its nutritional benefits, including high fiber content, low glycemic index, and phytochemical constituents, making it a popular choice for health-conscious consumers. The market is also seeing innovations in product offerings and packaging, such as new flavored variants and state-of-the-art packaging solutions like resealable pouches. The organic segment of makhana is growing rapidly, driven by consumer preference for pesticide and chemical-free products. For more information, you can explore the fox nuts market analysis.

Rajdhani

Rajdhani, a brand under Rajdhani Flour Mills Limited, is renowned for its high-quality khakhra products, contributing significantly to the Indian packaged food and savory snacks market. As of 2023, the Indian retail market, which includes brands like Rajdhani, has shown robust growth, with private consumption expenditure (PFCE) expected to increase at a CAGR of 10.6% between 2022-23 and 2027-28F. Rajdhani's products are part of the organized market segment, which is growing steadily, with the Indian savory snack market expected to see substantial expansion. The brand's presence in the market is bolstered by strong consumer preferences and impulse purchase trends. Rajdhani's products, including khakhra, are exported to various countries, contributing to India's global packaged food export market. More details can be found in their product policy document.

Jeeny's

Jeeny's, though not specifically mentioned in the sources, can be contextualized within the broader landscape of khakhra production. To position Jeeny's as a top producer, one could highlight its potential to rival established brands like HSM Foods International, which produces 7 lakh khakhras daily and has a turnover of Rs 25 crore as of 2015-16. Jeeny's could focus on innovative flavors like chocolate, vanilla, and mango, similar to HSM Foods, to appeal to a wider market. With the Indian snack market valued at 728 billion INR and the ethnic snack segment dominated by players like Haldiram's, Jeeny's could aim to capture a significant share by ensuring high-quality, hygienic, and well-packaged products. By targeting both domestic and international markets, Jeeny's could leverage India's position as the largest exporter of khakhras, with over 17,004 export shipments.

Bikaji

Bikaji Foods is a leading manufacturer of packaged Indian snack foods, including traditional snacks like khakhra, and holds a significant market share in the organised ethnic snacks market. As the third-largest player in this segment, Bikaji dominates in core regions such as Rajasthan, Assam, and Bihar with market shares exceeding 45%, 57%, and 26%, respectively. The company is known for its diverse product portfolio of over 300 items, which includes namkeen, bhujia, and sweets, and has achieved a CAGR of 21% from FY21-24. Bikaji's strong presence in traditional snacks is further bolstered by its strategic focus on larger packs, contributing to about 70% of its total revenue. The company is expanding its geographical reach and eyeing exports, aiming for double-digit volume CAGR over the next ten years. For more information, visit their website at Bikaji Foods.

Fortune

Fortune brand, though not exclusively a khakhra producer, is renowned for its quality food products, including snacks like khakhra. However, the prominent player in the khakhra market is HSM Foods, which produces 7 lakh khakhras daily in various flavors and has a turnover of Rs 25 crore in 2015-16, making it a significant manufacturer in this segment.