When it comes to dressing your newborn, choosing the right brand is essential for ensuring both comfort and style. Parents today seek brands that combine soft materials with adorable designs to provide the best for their little ones. From organic cotton onesies to cozy sleepers, the market offers a plethora of options to suit every preference and budget. Below, we explore some of the top brands that have captured the hearts of parents globally, offering both quality and peace of mind.
Illustration of newborn clothes
Best brands of newborn clothes in 2025
Carter's
Carter's brand is a leading producer of newborn clothes, holding a significant market share in the U.S. children's apparel market. As of 2023, Carter's brand commands a 20% share of the baby apparel market for ages zero to two and a 9% share of the children's apparel market for ages zero to ten. The company is committed to sustainability, aiming to source 100% sustainable cotton and polyester fibers by 2030 and obtaining Oeko-Tex certification for much of its 0-24 months baby clothing. Carter's also dominates the sleepwear market, with a 26.8% market share in the U.S. for baby and young children's sleepwear products. The brand's strong market position is attributed to its brand strength, distinctive print designs, and reputation for quality. You can discover more about Carter's sustainability initiatives and product offerings.
Gerber
Gerber Childrenswear, LLC is a leading producer of newborn clothes, known for its high-quality and comfortable apparel. The company generates significant revenue, with estimates ranging from $200 million to $500 million annually, and its website attracts nearly 596,400 visits over the last three months. Gerber's exports have seen a 120% growth rate from February 2023 to January 2024, with notable shipments to countries like Costa Rica, Ecuador, and Vietnam. The brand's commitment to quality is reflected in its use of materials such as 100% cotton and blends like 65% cotton and 35% polyester. As part of the broader baby apparel market, Gerber contributes to an industry projected to grow at a CAGR of 5.7% from 2024 to 2031. For more information about their products, visit the Gerber Childrenswear website.
H&M Baby
H&M Baby is renowned for its high-quality and sustainable newborn clothes, with all cotton used being organic, recycled, or sourced through the Better Cotton Initiative. The brand offers a 'conscious' line that is highly praised for its quality and fit, and customers can benefit from discounts of up to 30% by signing up as members. H&M Baby's collections, such as the Kidswear capsule inspired by the Harry Potter series launched in 2020, cater to a wide range of needs for toddlers. The brand's focus on sustainability and comfort makes it a favorite among parents, with 85% of survey respondents preferring cotton clothing for their children due to its softness. H&M Baby's multi-packs also make it easy to start or update a toddler's wardrobe. For more details on their sustainable baby collection, visit H&M Baby's sustainability page.
Burt's Bees Baby
Burt's Bees Baby is a leading brand in the organic baby clothing market, known for its high-quality, eco-friendly products made from GOTS certified organic cotton. The brand is part of a market that is growing at a CAGR of 6.6% from 2023 to 2031, with the global organic baby clothing market expected to reach US$ 2.6 billion by 2031. Burt's Bees Baby, along with other key players like Finn + Emma and Hanna Andersson, contributes significantly to the market's growth driven by increasing awareness of newborn health and comfort. The brand's products, such as bibs, burp cloths, and pajamas, are popular among parents seeking safe and sustainable clothing for their babies. North America, where Burt's Bees Baby has a strong presence, is anticipated to dominate the global landscape during the forecast period. For more information on their products, visit their organic baby clothes page.
Baby Gap
Baby Gap is renowned for its high-quality and comfortable newborn clothes, often praised for running true to size or slightly larger, making it a favorite among parents. As part of Gap Inc., the brand benefits from the company's significant market share of 11.70% in the retail apparel industry as of Q3 2024. Baby Gap's adaptive clothing line, introduced in February 2024, caters to infants with disabilities, showcasing the brand's commitment to inclusivity. The brand's use of cotton, preferred by 72% of parents for its softness and hypoallergenic properties, further enhances its appeal. With the global baby apparel market projected to grow at a CAGR of 6.10% from 2024 to 2032, Baby Gap is well-positioned to continue meeting the evolving needs of parents. For more insights into their product offerings, visit their official Baby Gap page.
Hanna Andersson
Hanna Andersson is a renowned brand for newborn and infant clothes, known for its high-quality, organic, and sustainable clothing. Founded in 1983, the brand has successfully transitioned to an online-only retailer since 2020, offering a personal shopping service that has quadrupled in usage since its inception. Hanna Andersson's collections feature 100% certified organic and OEKO-TEX certified cotton, ensuring comfort and safety for delicate skin. The brand is particularly famous for its matching family pajamas, with 50 patterns available as of 2024. Their commitment to eco-friendly practices and exceptional customer service makes them a preferred choice for conscious parents.
Little Me
Little Me is a renowned brand in the baby apparel market, celebrated for its high-quality, comfortable, and stylish clothing for newborns and toddlers. With a history spanning over 40 years, Little Me produces nearly 400 newborn and infant styles each season, including take-me-home sets, footed sleepers, and bodysuits, all made from the finest fabrics such as their signature finely spun cotton. The brand differentiates its products into good, better, and best categories, ensuring value and clarity for consumers. Little Me has successfully reduced its retail prices by 15 to 20 percent without compromising on quality, making it a preferred choice for many parents and gift-givers. The brand's commitment to comfort, safety, and sustainability further enhances its appeal in the market. For more details, visit their website: Little Me.
L'ovedbaby
L'ovedbaby is a renowned brand, founded in 2004 by Sharon Oved, specializing in high-quality, GOTS-certified organic cotton clothing for newborns and children. Known for its soft, breathable, and durable garments, L'ovedbaby ensures a safe and eco-friendly choice for babies, free from toxic heavy metals, formaldehyde, and GMOs. The brand offers a wide range of products, including zipper footies, rompers, and dresses, with sizes ranging from preemie to 18-24 months and beyond. L'ovedbaby is part of a growing organic baby clothing market, which is expected to expand at a CAGR of 6.6% from 2023 to 2031, reaching a value of US$ 2.6 billion by 2031.
Monica + Andy
Monica + Andy is a standout brand in the children's retail market, renowned for its commitment to safety, comfort, and sustainability. Founded by Monica Royer in 2014, the brand uses Global Organic Textile Standard (GOTS) certified organic cotton, catering to the increasing demand for ethical and sustainable fashion. With over 1 million parents trusting the brand for their baby's first outfits, Monica + Andy has established itself as a leader in organic baby clothes, offering soft, heirloom-quality fabrics that are free from harmful chemicals. The brand's revenue has reached $18.8 million, and it has expanded from an online-only retailer to an omnichannel approach, including physical stores. Known for its high-quality, skin-friendly products, Monica + Andy is favored by 82.65% of its female-dominated customer base.
Kickee Pants
KicKee Pants is a leading children's apparel brand, renowned for its exceptionally soft, hypoallergenic, and stylish designs made from sustainably sourced bamboo fabric, with many pieces containing 95% viscose fiber from bamboo. Founded in 2007, the brand has gained popularity for its high-quality, eco-friendly clothing suitable for babies, toddlers, and children. KicKee Pants offers a wide range of products, including daywear, pajamas, and outerwear, all designed to be comfortable, durable, and breathable. The brand releases six new collections each year and has enhanced its online shopping experience through partnerships with Searchspring, resulting in significant increases in search usage and revenue. KicKee Pants' commitment to quality and customer satisfaction is reflected in its strong average star rating of 4.88 and high customer engagement rates. For more information, visit the KicKee Pants website.
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