Top Newborn Diaper Brands for Ultimate Comfort

Choosing the right diaper for your newborn can be a daunting task given the myriad of options available on the market today. Among the top-rated diaper brands that parents frequently turn to are Pampers, Huggies, and Luvs, each offering unique features designed for comfort and leakage protection. In addition, brands like The Honest Company and Seventh Generation are gaining popularity for their commitment to producing eco-friendly diapers with natural materials. To help you find the perfect fit for your baby’s needs, we’ve compiled a comprehensive list of the best newborn diaper brands below.

Illustration of newborn diapers

Best brands of newborn diapers in 2025

Pampers

Pampers, a brand owned by Procter & Gamble, is a leading producer of newborn diapers, holding a commanding 46% market share in the Indian diaper market as of 2021. Known for its premium quality, comfort, and hygiene, Pampers targets middle- and upper-income households, particularly in urban and semi-urban areas. The brand is renowned for its innovative products, such as the Pampers Pure line introduced in 2018, which is designed without chlorine bleaching, fragrance, and other allergens. Pampers' strong market presence is also driven by its focus on convenience, especially for working parents. The global baby diapers market, in which Pampers is a key player, is projected to grow significantly, reaching USD 114.59 billion by 2030.

Huggies

Huggies, a brand by Kimberly-Clark, is a leading producer of newborn diapers, known for its innovative products and high-quality materials. In 2024, Huggies launched a unique diaper aimed at combating nappy rash, featuring a moisture-locking layer for long-lasting protection. The brand holds a significant market share, with Kimberly-Clark and Procter & Gamble collectively dominating 70-80% of the market. Huggies diapers provide up to 12 hours of leakage protection and are made without harsh ingredients, catering to parents seeking comfort and health for their babies. The brand's commitment to innovation and customer satisfaction has made it a preferred choice for many parents.

Luvs

Luvs Diapers is a renowned brand in the global diaper market, known for its high-quality and affordable baby diapers. As part of the broader diaper industry, which was valued at USD 74.59 billion in 2022 and is expected to reach USD 124.58 billion by 2030 with a CAGR of 6.71%, Luvs Diapers contributes significantly to the market growth driven by increasing birth rates and consumer demand for premium leak protection. The brand, founded in 1978, offers reliable and cost-effective diaper solutions, catering to the needs of newborns and infants. Luvs Diapers is one of the key players in the market, alongside other major brands like Pampers, Huggies, and Hello Bello. The brand's commitment to quality and customer satisfaction has made it a popular choice among parents. For more information, visit the Luvs Diapers official website.

Honest Company

The Honest Company is a leading producer of newborn diapers, known for its eco-friendly, ultra-absorbent, and hypoallergenic products. In 2022, the company reported a 12% total consumption growth in diapers and wipes, with diapers and wipes revenue comprising 61% of the total fourth quarter revenue, driven by strong retail consumption and distribution gains. The company's diapers are made with plant-based materials and no harmful chemicals, ensuring sensitive skin protection and minimizing diaper rash. Honest diapers also feature a wetness indicator and come in various sizes and quirky prints, making them a favorite among parents. The company's commitment to clean and sustainable products has earned it industry recognition, including being the #1 baby personal care brand at Target. For more details about their products, visit their Honest Diapers page.

Seventh Generation

Seventh Generation is a renowned brand in the baby diaper market, known for its commitment to health and sustainability. As part of the global diaper market valued at USD 74.59 billion in 2022, Seventh Generation contributes significantly, especially with its eco-friendly and organic diaper products. The brand is among the key players in the market, which is expected to grow at a CAGR of 6.71% from 2023 to 2030, reaching USD 124.58 billion by 2030. Seventh Generation's products cater to the increasing demand for natural and biodegradable diapers, aligning with the rising awareness about child health and hygiene. The brand's presence in North America, which held a significant share of the global market in 2022, further solidifies its position.

Babyganics

Babyganics is a highly regarded brand in the newborn diaper market, known for its non-toxic, ultra-absorbent diapers that are free from chlorine, latex, petroleum-based lotions, and fragrances. These diapers outlast competitors like Pampers and Parents Choice by a significant margin, with some users reporting a 2:1 ratio in terms of usage. Babyganics diapers are also praised for their ability to last through the night, reducing the need for frequent changes. Although they are slightly pricier, with a cost of around 38 cents per diaper, they offer superior value due to their longevity. The brand's commitment to natural and safe products has made it a favorite among parents seeking organic alternatives. For a comprehensive review, visit this Babyganics product review.

Bambo Nature

Bambo Nature is a renowned brand in the baby diaper market, known for its skin-friendly and eco-conscious products. The brand, which is part of the global baby diaper market valued at $36.5 billion in 2021 and expected to grow at a 5.1% CAGR, offers diapers with high absorbency and no added parabens, perfume, or other unsafe preservatives. Bambo Nature diapers hold the Nordic Swan Ecolabel and Asthma Allergy Nordic label, reflecting their commitment to sustainability and safety. With a focus on natural materials and a perfect fit, Bambo Nature has been trusted by parents for over 40 years. The brand's emphasis on sustainability aligns with the growing demand for eco-friendly baby products. For more details, visit their official website.

Earth's Best

Earth's Best, although primarily recognized for its organic baby food, is also a significant player in the baby care market, including diapers. The brand, founded in 1984 and launched in 1987, is renowned for its focus on organic products, and by 1990, it had become the fourth-ranked baby food brand based on sales. As of 2022, Earth's Best held a 29% market share of the baby food industry in the United States. While it offers some baby care products, its main emphasis remains on organic baby food and formula. However, the brand is not specifically highlighted as a major producer of newborn diapers in the provided sources.

Mama Bear

Mama Bear, Amazon's private label brand, has emerged as a significant player in the newborn diaper market, offering competitively priced and quality diapers. Launched in 2017, Mama Bear diapers are manufactured by Kimberly Clark and have saved shoppers 11 percent to 17 percent compared to leading brands like Pampers and Huggies. The brand saw a substantial sales spike, with diapers and diaper pail refills accounting for around 79 percent of Mama Bear sales shortly after launch. By 2018, Mama Bear diaper sales grew by over 40% from Q2 to Q3, reaching average weekly sales of approximately $200K. The diapers feature a wetness indicator and are available in various sizes, making them a popular choice for parents.

Kirkland Signature

Kirkland Signature, Costco's private-label brand, has emerged as a top producer of newborn diapers, known for its high quality and competitive pricing. In 2021, Kirkland Signature generated over $59 billion in sales, accounting for 31% of Costco's total revenue. The brand is set to transition its diaper manufacturing from Kimberly-Clark to First Quality starting in January 2025, ensuring continued quality and value. Kirkland Signature diapers are often priced up to 20% lower than national brands, making them a preferred choice for many consumers. This strategy has led to strong brand loyalty, with 90% of Costco members purchasing Kirkland products annually.