Top Tejanas Brands That Redefine Western Style

If you're in search of stylish and durable tejanas, you've come to the right place. This quintessential Western accessory has become a staple not only for cowboys and ranchers but also fashion enthusiasts worldwide. With a variety of materials, shapes, and detailed craftsmanship, finding the perfect tejana can elevate any outfit. Below, we explore some of the best brands that offer quality and authenticity in their tejanas.

Illustration of tejanas

Best brands of tejanas in 2025

Resistol

Resistol is renowned as one of the best producers of cowboy hats, particularly tejanas, with a history spanning over 90 years. Founded in 1927 by Harry Rolnick and E.R. Byer, the company operates all phases of production, ensuring maximum quality control through over 200 processes. Resistol hats are made from the highest quality fur felt, with higher-end models marked by a higher number of "X"s indicating a higher percentage of premium fur materials. The brand has been a preferred choice for working cowboys, ranch hands, and rodeo cowboys, and it was one of the first sponsors of the Professional Rodeo Cowboys Association (PRCA) in 1956. Resistol's commitment to quality and the western way of life has made it a legendary name in the industry. For more information about their traditions and craftsmanship, visit the Resistol 101 page.

Stetson

Stetson is renowned as one of the best producers of cowboy hats, including tejanas, due to its commitment to quality and practicality. Founded by John B. Stetson, the company grew to become one of the largest hat firms in the world, with a factory in Philadelphia covering over 9 acres and producing 3.3 million hats by 1915. Stetson's iconic "Boss of the Plains" hat, introduced in the late 19th century, was particularly popular among Westerners for its durability and functionality. The company's focus on employee welfare and innovative manufacturing processes contributed to its success. By the early 1970s, Stetson had expanded its operations, though it maintained its reputation for producing high-quality hats.

Charlie 1 Horse

Charlie 1 Horse is a renowned brand in the western apparel industry, particularly celebrated for its high-quality and fashionable hats that cater to a diverse range of consumers, including tejanas. Founded in 1978, the brand has established itself as a trendsetter, with its hats featured in prominent publications like Vogue and worn by country music stars and working cowgirls alike. Known for their exquisite detail and durability, Charlie 1 Horse hats are handcrafted in the Lone Star State and marked with the signature Charlie 1 Horse fire brand on the crown. The brand offers a wide range of styles, including traditional cowboy hats, fashion-forward designs, and summer hats, ensuring there is something for everyone. With a commitment to quality, affordability, and style, Charlie 1 Horse has become a go-to choice for those seeking authentic and stylish western hats.

American Hat Company

The American Hat Company, based in Bowie, Texas, is renowned for producing some of the finest cowboy hats, often referred to as "tejanas," with a legacy spanning over 100 years. The company is committed to handmade craftsmanship, using high-quality materials such as pure belly beaver blended with mink for their 1000X hats. Despite a significant setback from a grassfire in 2005 that resulted in a $13.5 million loss, the company persevered and continues to thrive. With a dedicated workforce of around 55 employees, American Hat Company ensures each hat meets the highest standards of quality and tradition. Their hats are available in various styles and colors, including options with self-band and buckle sets. For more details, visit the American Hat Company website.

Lucchese

Lucchese, established in 1883, is renowned for its exquisite handmade cowboy boots, showcasing unparalleled craftsmanship, quality, and style. With a 140-year legacy, Lucchese artisans in El Paso, Texas, and other global factories, meticulously craft each boot through an 85 to 125 step manufacturing process, ensuring every pair is touched over 300 times by human hands. The company uses high-quality leathers, including crocodilian skins, and employs traditional techniques like the Goodyear welt construction method. Lucchese boots have been favored by celebrities and politicians, highlighting their exceptional fit and durability. The brand's commitment to detail and innovation has made it a staple in Western footwear.

Ariat

Ariat, a leading provider of Western and English style riding boots, apparel, and accessories, has significantly enhanced its operations to meet growing demand. Since its founding in 1993, Ariat has expanded to distribute products to over 6,500 retail locations worldwide and has seen a 10-fold increase in picking efficiency through the implementation of automated systems like Exotec's Skypod. This automation has allowed Ariat to transition 80% of its picking labor to more value-added tasks and achieve next-day shipping capabilities. The company's new 1 million square foot distribution center in Fort Worth, Texas, built in 2020, utilizes 86 robots and processes 1,958 bins per hour. Ariat's commitment to innovation and customer satisfaction has solidified its position as a top producer in the industry. For more information, visit their official website.

Wrangler

The Wrangler brand, owned by Kontoor Brands, is a leading producer of denim jeans, known for its high-quality and stylish products. In 2023, Wrangler generated global revenues of $1.75 billion, with a significant presence in the U.S. market where it saw a 9% decrease in revenue due to retailer inventory management, but this was offset by a 7% increase in direct-to-consumer sales. Wrangler jeans are exported globally, with Oman, China, and Mexico being key exporting countries, and REFAT GARMENTS LTD and DMC APPARELS LTD among the top suppliers to the U.S. market. The brand continues to innovate, with growth in categories such as outdoor and non-denim bottoms. Wrangler's global reach and consistent product innovation make it a preferred choice for denim enthusiasts. For more information, visit the Wrangler brand page.

Justin Boots

Justin Boots, founded in 1879, is a renowned brand in the western footwear industry, known for its high-quality and durable boots. The company, part of Justin Brands, produces over 6,500 pairs of boots daily and has a strong market presence with brands like Justin, Nocona, and Tony Lama. Despite some outsourcing, with around 75-80% of Justin Boots produced overseas, the company remains committed to domestic production and quality. Justin Boots has a rich history, including being worn by notable figures like Lyndon Johnson and Michael Jackson, and continues to be a standard in the western boot market. The brand offers a variety of styles, including Western Boots, Roper Boots, and Exotic Boots. For more information, visit the Justin Boots official website.

Greeley Hat Works

Greeley Hat Works, established in 1909, is a renowned brand for high-quality, handcrafted cowboy hats, including tejanas, utilizing traditional Parisienne hat-making tools to maintain its legacy. Under the ownership of Trent Johnson since 1996, the company has continued to adapt while preserving its traditional methods, catering to a diverse clientele from working ranchers to dignitaries like President George W. Bush. Greeley Hat Works is celebrated for its custom hats, which can range from several hundred to several thousand dollars, depending on the design and materials. The company's commitment to quality and customer service has earned it a loyal customer base, with many customers returning for decades. By blending vintage techniques with modern customization, Greeley Hat Works ensures each hat is unique and of the highest quality.

Milano Hat Company

Milano Hat Company, established in 1983, is a renowned producer of premium headwear, including tejanas, with a strong presence in Garland, Texas. The company is known for its high-quality, handmade hats, with techniques inspired by Italian craftsmanship. It produces approximately 400,000 hats annually, with a significant portion shipped globally, including to Asia and Europe. About 80% of the world's manufactured headwear is produced in Garland, with Milano Hat Company being a key contributor. The company's employees have an average tenure of 18 to 20 years, reflecting its commitment to quality and tradition.