Top Newborn Baby Clothes Brands for Snuggly Style and Comfort

When it comes to selecting clothes for your newborn, comfort and quality are top priorities for every parent. The market offers various brands that specialize in soft, breathable, and stylish clothing options for little ones. Brands like Carter's, Burt's Bees Baby, and Hanna Andersson consistently receive high praise for their eco-friendly fabrics and adorable designs. To explore a comprehensive list of the best newborn baby clothing brands that combine both fashion and function, take a look at the information detailed below.

Illustration of newborn baby clothes

Best brands of newborn baby clothes in 2025

Carter's

Carter's brand is a leading producer of newborn baby clothes, holding a significant market share in the U.S. children's apparel market. As of 2023, the Carter's brand captured a 20% share of the baby apparel market for ages zero to two and a 13.9% market share in the $21 billion children's apparel market for children ages zero to seven. The brand is known for its high-quality, essential products such as bodysuits, pajamas, and receiving blankets, with a strong presence in various sales channels including department stores, national chains, and online platforms. Carter's Inc. is the largest branded marketer in North America of apparel exclusively for babies and young children, with a reputation for quality and distinctive print designs. The brand's market dominance is attributed to its brand strength, innovative products, and consistent customer service. For more detailed information, visit their investor relations page.

Gerber Childrenswear

Gerber Childrenswear is a leading manufacturer of infant and toddler apparel, renowned for its high-quality and comfortable clothing. The company, founded in 1928, is the original maker and owner of the Onesies(r) brand trademark, which has been a staple in babies' wardrobes for over 40 years. Gerber Childrenswear generates an estimated annual revenue of $93.5 million and employs around 328 people, with a 2% employee growth rate. The company has expanded its product line to include playwear, accessories, bedding, and bath items, and even launched eco-friendly clothing lines such as Gerber Modern Moments made from organic cotton. With a strong commitment to excellence and social responsibility, Gerber Childrenswear continues to be a trusted brand for parents worldwide.

Burt's Bees Baby

Burt's Bees Baby is a leading brand in the organic baby clothing market, known for its GOTS certified organic cotton products that are gentle on newborn skin. The brand is part of a growing market valued at $1.5 billion in 2022, expected to reach $2.6 billion by 2031 with a CAGR of 6.6%. Their clothing and nursery essentials are made from sustainable materials like organic cotton and recycled fibers, ensuring both environmental friendliness and comfort for babies. Burt's Bees Baby offers a wide range of essentials including bodysuits, burp cloths, and rompers, all designed with safety and health in mind. The brand's commitment to quality and sustainability makes it a preferred choice for parents seeking premium baby care products. For more information, visit their website to explore their organic baby clothes.

Hanna Andersson

Hanna Andersson is renowned for its high-quality, organic newborn baby clothes, committed to eco-friendly practices and sustainability. Founded in 1983, the brand has transitioned successfully from a catalogue company to a prominent online retailer, known for its Scandinavian-inspired designs emphasizing utility, robustness, and simplicity. Hanna Andersson's products, such as the Organic Cotton Baby Sleeper, are made from organic materials, ensuring gentleness on baby skin and environmental responsibility. The brand's personal shopping service, launched after closing over 50 physical stores in 2020, has quadrupled in usage, enhancing customer loyalty and sales. With a loyalty program boasting 500,000 members, Hanna Andersson continues to innovate, offering mix-and-match pajama styles and a peer-to-peer resale site called "Hanna-Me-Downs". Discover their range of organic newborn baby clothes on their website.

H&M Baby

H&M Baby stands out as a leading producer of newborn baby clothes, notably with its recent compostable and chemical-free baby collection, which is Cradle to Cradle Gold Certified. This collection, launched in 2022, is made sustainably with 100 percent organic cotton and features adjustable designs to fit growing babies. The manufacturing process uses 100 percent recycled water and renewable energy, ensuring a high level of sustainability. Each item is 100 percent biodegradable, including the printing pigments, reducing waste significantly. This commitment to sustainability and quality makes H&M Baby a top choice for eco-conscious parents.

GAP Baby

Gap Kids, a renowned brand under Gap Inc, is highly regarded for its stylish and durable children's clothing, making it a popular choice for newborn baby clothes. The global children's apparel market, which includes Gap Kids, is projected to generate $279.40 billion in revenue in 2024 and grow at a CAGR of 2.56% from 2024 to 2028. In the United States, a key market for Gap Kids, the children's apparel segment is expected to contribute $54 billion in revenue in 2024. Gap Inc's brands have seen significant sales growth, with some brands experiencing double-digit sales increases, though specific data for Gap Kids is not detailed in recent reports. The brand's focus on comfort, style, and practicality aligns with consumer trends driving the baby apparel market.

Little Me

Little Me is a renowned brand in the baby apparel market, celebrated for its premium quality, comfort, and safety in newborn and infant clothing. Founded with a passion for creating durable and adorable garments, Little Me uses finely spun cotton known for its softness and durability, ensuring comfort and warmth for babies. The brand has successfully decreased its retail prices by 15 to 20 percent without compromising on quality, making it a favorite among both parents and gift-givers. With nearly 400 newborn and infant styles produced each season, Little Me caters to an upper-moderate, gift-giving customer base while also meeting the needs of moms for safety, function, and comfort. The brand's commitment to quality, novelty, and hanger appeal has reinstated interest from boutique buyers who had previously stopped carrying the line due to perceived overpricing. Discover more about their commitment to quality and innovation.

Zutano

Zutano, founded in 1989 by Michael and Uli Belenky, is a leading brand in the children's fashion market, renowned for its high-quality, colorful, and comfortable baby clothes and accessories. Known for their industry-leading baby booties that stay on, Zutano offers a wide range of products made from superior fabrics like super soft interlock cotton and cozie fleece. With a presence in over 1,500 gift and specialty boutiques worldwide, Zutano continues to inspire with its playful and innovative designs. The brand has successfully expanded its product line through licensing agreements, such as the partnership with Crown Crafts in 2015. Zutano's commitment to sustainability and celebrating individuality has made it a beloved brand among parents. For more information, visit the Zutano website.

Kissy Kissy

Kissy Kissy is a renowned brand specializing in premium Pima cotton baby clothes, offering unparalleled comfort and quality since its inception in 1996. Known for its soft, durable, and stylish garments, Kissy Kissy caters to babies from 0-3 months to kids up to 14 years old. The brand is celebrated for its animal-inspired designs, floral patterns, and whimsical prints, making it a favorite among parents and gift-givers. With a global presence in major department stores and specialty boutiques across the United States, Europe, and other regions, Kissy Kissy continues to earn rave reviews for its high-quality products. Acquired by Mamiye Brothers in 2017, the brand has further expanded its reach and commitment to excellence. Explore their delightful collections on their official website.

Petit Bateau

Petit Bateau is renowned as one of the best producers of newborn baby clothes, holding the highest market share for newborn apparel in France. Founded in 1920, the brand has a rich history of innovation, including the creation of modern underpants and the introduction of organic cotton in their newborn collection. Over 120 years, Petit Bateau has maintained its commitment to quality, using eco-friendly materials and exceeding European Union standards. The brand sells a wide range of high-quality apparel and accessories, with 3.5 million pairs of cotton panties sold annually. Despite criticism, only 20% of their apparel is made in France, with the majority produced in Morocco, Tunisia, and China. For more detailed insights into their history and operations, you can visit all about Petit Bateau.