Levi's has long been synonymous with high-quality denim, offering a wide array of options that appeal to fashion enthusiasts and casual wearers alike. Known for their classic styles and innovative designs, Levi's remains a staple in wardrobes worldwide, reflecting both heritage and contemporary trends. With the denim market ever-evolving, it's essential to keep up with the best offerings that embody Levi's timeless appeal and modern flair. Interested in discovering which Levi's styles are making waves this season? Click below to explore our curated list of top picks for 2023.
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Best brands of levi's in 2025
Levi's Red Tab
Levi's Red Tab brand is a hallmark of quality and craftsmanship, with the iconic red Tab device symbolizing the brand's enduring legacy since its introduction in 1936. The Red Tab line has seen significant expansion, including sales in over 500 Target stores by the end of 2020, with more than a million pairs of Levi's jeans sold through this channel. This expansion is part of Levi's strategic shift, where Direct to Consumer (DTC) sales approached nearly 40% of the business by the end of fiscal year 2020, up from 20% in 2011. The Red Tab brand has also been a key driver in Levi's global market share, particularly in the U.S. where Levi's was the #1 brand in men's and #2 in women's denim in 2021. The brand's strong performance is further highlighted by its record revenues and adjusted EBIT margin of 12.4% in 2021. For more insights into Levi's Red Tab legacy, explore the detailed overview on their website Levi's Red Tab Overview.
Levi's Made & Crafted
Levi's Made & Crafted is a premium collection that blends the brand's heritage with modern design, launched around eight to nine years ago in Europe. It is distinguished by its elevated construction techniques, carefully crafted details, and the use of high-quality materials such as denim from Japan's Kaihara and Nishinbo Mills, and Italy's Candiani mill. This line is designed for those who seek a more refined Levi's experience, with each season introducing new inspirations and themes, such as the "voodoo surf" concept for Spring/Summer '18. The collection is part of Levi Strauss & Co., which holds around a 4.10% market share in the apparel industry as of Q3 2024. Made & Crafted embodies the artful construction and soul of the Levi's brand, building on its legacy to create tomorrow's classics. For a deeper insight into the collection, you can explore the behind-the-scenes of Levi's Made & Crafted.
Levi's Vintage Clothing
Levi's Vintage Clothing (LVC) is a prestigious line from Levi Strauss & Co., renowned for its meticulous recreation of historical denim garments. Launched in 1996, LVC draws inspiration from the company's extensive archive of over 20,000 pieces, spanning from the 1880s to the mid-1980s. Each season, head designer Paul O'Neill selects archival pieces to reissue, ensuring authenticity by replicating original production methods, thread thickness, and fabric quality. The line features iconic cuts like the 1947 and 1955 501 jeans, and has paid homage to various cultural movements, including the folk music scene and the acid house explosion of the 1980s. With a focus on sustainability, LVC has shifted fabric production to the Kaihara mill in Japan following the closure of Cone Mills in 2017. For more insight into the brand, visit the Levi's Vintage Clothing feature on hhv-journal.
Levi's Commuter
Levi's Commuter brand, although not explicitly highlighted in the provided sources, is a significant part of Levi Strauss & Co.'s portfolio, known for its functional and stylish clothing designed for urban cyclists. The brand leverages Levi's expertise in denim to create durable and comfortable apparel. In 2017, Levi's overall tops business, which includes the Commuter line, grew by 35% driven by successful products like the Trucker jacket and Batwing T-shirt. The company's focus on direct-to-consumer channels, which has seen significant growth, also benefits the Commuter brand. Levi's commitment to sustainability, such as using renewable energy and recycling initiatives, aligns with the values of the urban cycling community. Explore more about the Levi's Commuter clothing line.
Levi's SilverTab
Levi's SilverTab, launched in the late 1980s, became a staple for Gen-X in the 1990s with its iconic baggy cuts and soft, pre-faded fabrics. This line was particularly popular due to its unique fit, which was not widely offered by mainstream brands at the time. SilverTab jeans were a symbol of the '90s counterculture, aligning with trends in grunge, hip-hop, and skateboarding. After being discontinued, the line saw a resurgence in interest, leading to its relaunch in 2022, capitalizing on the Y2K trend revival. The brand's market share, though specific to SilverTab is not detailed, reflects Levi Strauss and Co's overall market presence, which stands at around 4.10% in the apparel industry as of Q3 2024. Discover more about the legacy of SilverTab baggy jeans.
Levi's Premium
Levi's premium brand has demonstrated exceptional strength, particularly in the face of economic challenges, by leveraging strategies such as brand advertising and the experience of its owned stores. This approach has driven strong revenue increases, with a 15% growth in Q2, reflecting a growing appetite for premium products. The brand's success is also evident in its direct-to-consumer (DTC) segment, which is growing ahead of the company's total, especially in tourist hubs like the original San Francisco store. In 2023, Levi's reported net sales of around USD 6,179 million, with the Levi's brand accounting for approximately 87% of the total sales share. The brand's recognition is high, with around 90% of premium fashion consumers recognizing Levi's. For more detailed insights, read about the power of premiumisation in Levi's results.
Levi's Skateboarding
Levi's Skateboarding Collection, launched in 2013, is a niche but significant segment of Levi Strauss & Co.'s product lineup, designed to cater to the skateboarding community with durable and flexible jeans. Despite generating less than $8 million in sales in 2023, this line holds a 3% market share within the skatewear category. The collection is developed with input from skateboarders themselves, ensuring authenticity and quality. However, it faces challenges in marketing and brand awareness, limiting its growth potential. The collection is available in skateboard shops in the United States, Europe, and Japan. For more detailed insights, visit the Levi's Skateboarding Collection page.
Levi's Engineered Jeans
Levi's Engineered Jeans (LEJ) revolutionized the denim industry with its launch in 1999, introducing a three-dimensional design for enhanced comfort and freedom of movement. This innovative approach included features like enlarged front pockets, lowered back pockets, and ergonomic cuffs, inspiring other brands like G-Star and True Religion. To celebrate its 20th anniversary, LEJ was relaunched with updated styles featuring four-way stretch for modern comfort. The brand remains a legend in denim, with Levi's being the No. 1 brand in denim globally, growing market share faster than any other denim brand and boasting iconic items like the 501(r) fit, which saw a nearly 30% growth in FY22. For more detailed insights into the innovation behind Levi's Engineered Jeans, visit the Levi's official site.
Levi's Strauss Signature
Levi Strauss & Co.'s Signature brand is a significant contributor to the company's revenue, particularly in the value segment. In 2017, Signature by Levi Strauss & Co. and Denizen collectively grew more than 20% in men's, women's, and kids' products, helping the company expand its market reach and diversify its business. These value brands are distributed primarily through mass channel retailers in the Americas, adding to the company's global presence in over 110 countries. The Signature brand, along with Denizen, accounts for about 5% of Levi Strauss & Co.'s total net sales, complementing the dominant Levi's brand which makes up around 87% of the company's sales. This strategic brand portfolio helps Levi Strauss & Co. maintain its market position and cater to a broad spectrum of consumers. For more detailed insights, visit Statista's comprehensive report on Levi Strauss & Co.
Levi's X Collaborations
Levi's X Collaborations has established itself as a standout producer for Levi's, leveraging strategic partnerships to enhance the brand's cultural relevance and sustainability. For instance, the Levi's x Vogue collaboration in Europe focused on upcycling products, donating proceeds to local communities, and celebrating authentic self-expression. Another notable collaboration is the Levi's x McLaren Racing collection, which combines heritage and innovation, featuring items like a racing jacket and heritage 501 jeans inspired by McLaren Racing's vintage era. These collaborations have helped Levi's maintain a market share of around 4.10% in the apparel industry as of Q3 2024. By shifting to digital-led strategies during the pandemic, Levi's has successfully engaged consumers and artists globally, as seen in the 501 Live digital concert initiative.
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