Top Lingerie Brands: Elevate Your Bra and Panty Collection!

When it comes to finding the best bra and panty brands, comfort, style, and quality are key considerations for many shoppers. The market is overflowing with options ranging from luxury brands that offer exquisite materials and designs to more budget-friendly choices that don't skimp on comfort or durability. For those looking for recommendations, some of the top brands have garnered a reputation for balancing aesthetics with practicality, ensuring that every item feels as good as it looks. To help navigate the vast sea of lingerie options, we have curated a list of standout brands below.

Illustration of bra and panty

Best brands of bra and panty in 2025

Calvin Klein

Calvin Klein is a prominent player in the lingerie market, known for its high-quality bras and panties. The brand is part of the broader lingerie market, which was valued at USD 46.55 billion in 2021 and is expected to reach USD 93.1 billion by 2030, growing at a CAGR of 8.5% from 2022 to 2030. Calvin Klein, along with other major brands like Victoria's Secret and Triumph, dominates the market, particularly in regions such as North America and Europe. The brand's products are popular for their comfort, style, and wide range of designs, including sports bras, push-up bras, and bralettes. As part of the global lingerie market, Calvin Klein benefits from the increasing consumer preference for fashionable and comfortable apparel.

Victoria's Secret

Victoria's Secret remains a leading brand in the intimates category, maintaining a combined market share of about 20% with its Victoria's Secret and PINK brands in North America. The company has seen an increase in its digital market share for bras and panties, as well as a growth in sports bra market share. Despite some declines, the brand's beauty business continues to be its best-performing category, with four consecutive quarters of growth. The adjusted gross margin rate has improved, reaching 36.9% in the first quarter of 2024, driven by lower cost of goods and supply chain efficiencies. Victoria's Secret's efforts to modernize its supply chain and improve customer experience have contributed to these positive trends. For more details, visit their official website.

Chantelle

Chantelle, a renowned French lingerie brand since 1876, is distinguished for its high-quality, meticulously crafted bras and panties. With a turnover of EUR340 million and a presence in 10,000 points of sale across 79 countries, Chantelle stands out for its commitment to quality, innovation, and social responsibility. Each bra is constructed with the detail and care of a couture gown, often featuring exclusive lace and handmade elements. Chantelle's products are praised for their fit, comfort, and style, making them a favorite among customers worldwide. The brand's long-term vision includes contributing positively to a more equal, inclusive, and respectful society.

Wacoal

Wacoal is renowned as one of the top producers of bras and panties, known for its wide range of sizes and supportive designs, particularly favored by women with larger cup sizes. The brand experienced a significant year-over-year (YoY) sales increase of 125% for the Wacoal brand in October 2024, driven by strong performance of products like the "Hugging Bra" and robust sales on its EC platform, which were 114% YoY. Wacoal's global presence is marked by its inclusion in the list of key bra manufacturing companies, with the global bra market expected to grow at a 5.4% CAGR from 2022 to 2031. The brand's commitment to quality and comfort is highlighted by customer testimonials praising its minimizer bras and soft cup materials. Wacoal's market capitalization stands at approximately $1.87 billion as of December 2024.

Aerie

Aerie has established itself as a leading brand in the lingerie market, renowned for its body positivity messaging and commitment to featuring unretouched models. As of December 2020, Aerie held a 4% share in the U.S. women's intimate apparel market and achieved $1 billion in revenues, marking its 25th consecutive quarter of double-digit growth. The brand's digital sales surged 75% during a key quarter, and its activewear subbrand, Offline by Aerie, has been particularly successful. Aerie's growth is also driven by its strong intimates category, including bras and underwear, which saw double-digit growth rates. With plans to expand to $3 billion in revenues, Aerie continues to capture significant market share and consumer loyalty.

ThirdLove

ThirdLove is a pioneering lingerie brand renowned for its innovative approach to bra and panty production, offering over 70 size options, including half-cup sizes, to cater to a wide range of body types. Founded in 2013 by Heidi Zak and Ra'el Cohen, the company has achieved significant growth, with a 347% year-over-year sales increase in 2017 and a returning customer rate up by 62% during the same period. ThirdLove's success is driven by its data-driven approach, utilizing machine learning algorithms and customer feedback to enhance fit and product development. The company's Try Before You Buy campaign has been highly successful, with a conversion rate three times higher than normal and a retention rate of 70%. With $68.6 million in total funding, ThirdLove continues to revolutionize the $16 billion lingerie industry.

Natori

Natori is a renowned brand in the lingerie industry, celebrated for its high-quality, comfortable, and stylish bras and panties. Founded in 1977 by Josie Cruz Natori, the brand has expanded from luxury lingerie and sleepwear to include a wide range of products such as shapewear, camisoles, and hosiery. Natori is particularly famous for its seamless contour/t-shirt bras with underwires and its sports bras, which offer excellent support and shaping. The brand's products are known for their East-West aesthetic, incorporating Philippine embroidery and high-quality fabrics, with over 70% of the manufacturing done in the Philippines. Natori's lingerie line includes popular collections like Feathers, Bliss Perfection, and Zen, catering to various tastes and needs. For more information, visit the Natori website.

Soma

Soma is a leading brand in the lingerie industry, renowned for its high-quality bras and panties. As of October 2024, Soma generated $21,888,755 in revenue, the highest among its competitors, with 146,244 transactions and 3,042,191 website visits, indicating a strong customer base and high engagement. The brand's average order value ranges from $125-$150, and it boasts an impressive conversion rate of 4.50-5.00%. In 2021, Soma's sales rose by 65% over the previous year, highlighting its extraordinary growth and positioning it as one of the largest intimate apparel brands in the country. Soma's products, such as the Enbliss Wireless Bra, are praised for their comfort and supportive design.

Agent Provocateur

Agent Provocateur is a renowned British luxury lingerie brand, founded in 1994, known for its provocative and glamorous designs. The brand is celebrated for its bold, sensual lingerie collections featuring intricate lace, seductive styles, and exquisite craftsmanship. It has a strong presence in premium department stores and boutiques globally. Agent Provocateur is part of the larger erotic lingerie market, which is projected to grow at a CAGR of 5.8% from 2023 to 2031, reaching a value of US$ 32.0 billion by 2031. For more information, explore their official website.

Savage X Fenty

Savage X Fenty, founded by Rihanna in 2018, has revolutionized the lingerie industry with its commitment to inclusivity and diversity. The brand offers a wide range of sizes from XS to 3XL and features seven shades of 'nude', catering to women of all shapes and sizes. Bralettes and triangle bras comprise 42% of the brand's offering, while push-up bras make up only 6%. Since its launch, Savage X Fenty has inspired a 34% increase in size-inclusive lingerie styles among US and UK retailers. Valued at $1 billion as of 2021, the brand continues to lead the market with its innovative approach and strong social media presence.