Top Goggles Brands for Style and Performance

When it comes to choosing the best brands for goggles, quality and comfort are often at the forefront of any selection process. Whether you're looking for goggles for swimming, skiing, or motorcycling, there are numerous top-tier brands known for their durability, functionality, and design. From iconic household names that have pioneered advancements in lens technology to new contenders offering innovative features, the range of options is vast and impressive. To help you navigate this landscape and find the perfect goggles for your needs, explore the comprehensive list of top brands below.

Illustration of goggles

Best brands of goggles in 2025

Oakley

Oakley is a leading brand in the goggles market, renowned for its high-quality and performance-driven products. In the ski goggles sector, Oakley holds a significant market share of around 20% and is one of the top manufacturers, driving the market's growth with a projected CAGR of 9.3% from 2024 to 2030. Oakley's products are warranted for two years against manufacturer's defects, ensuring customer satisfaction and reliability. The brand's dominance is further highlighted by its presence in the broader eyewear market, where it holds a 15% market share in the U.S. sunglasses market. Oakley's commitment to innovation and quality has solidified its position as a top choice for consumers.

Smith Optics

Smith Optics is a pioneering brand in the eyewear and helmet industry, celebrated for its 50 years of innovation and design excellence. Founded by Dr. Bob Smith in 1965, the company has consistently pushed the boundaries of technology, introducing the first sealed thermal lens and breathable vent foam, and later the I/O goggle with interchangeable lenses in 2007. Smith Optics has been a top performer for its parent company, Safilo Group, particularly in North America, where it recorded outstanding growth in the goggle and helmet categories. The brand is known for its advanced products such as the ChromaPop(tm) lenses, which enhance color and clarity, and its 3D-printed customized snow goggles. With a strong focus on customization and eco-friendly materials, Smith Optics continues to lead the market in ski goggles.

Anon

Anon Optics is a leading brand in the snow goggle market, known for its high-quality and innovative products. As part of the global snow goggle market, which was valued at USD 751.2 million in 2024, Anon Optics contributes significantly with its advanced features such as anti-fog and UV protection, catering to the growing demand for sustainable and technologically enhanced ski gear. The brand is part of the market segment that is expected to grow at a compound annual growth rate (CAGR) of 5.8% from 2024 to 2031. Anon Optics' product portfolio includes a range of goggles that appeal to both professional skiers and enthusiasts, enhancing their skiing experience with superior optics and durability. The brand's presence in key regions, including North America and Europe, further solidifies its position as a top producer in the industry. For more information, visit the Anon Optics website.

Bollé

Bolle Brands is a leading producer of high-quality goggles and eyewear, known for its innovative use of augmented reality (AR) to enhance customer experiences. The company achieved a remarkable 456% year-over-year sales increase from January 2020 to January 2021 through its AR-centric campaigns. Bolle's products, including those from its brands such as Bolle, Bolle Safety, Serengeti, H2 Optix, and Spy, are renowned for their protection, performance, and style. Their AR technology allows customers to virtually try on products and experience features like the Happy Lens Tech, which has significantly boosted engagement and sales. Bolle's commitment to innovation and customer satisfaction has solidified its position in the premium eyewear market. For more information, visit Bolle Brands' official site.

Spy Optic

Spy Optic is a renowned brand in the eyewear industry, particularly notable for its high-quality goggles. With over three decades of experience, Spy Optic has established itself as a leader, especially in the MTB and snow goggles markets. The brand is known for its meticulous design, combining style, comfort, and quality, making its products a staple for outdoor enthusiasts. Spy Optic is one of the key players in the MTB goggles market, which is projected to grow at a CAGR of 4.1% to reach USD 218.71 million by 2032. The brand's commitment to innovation and customer satisfaction has made it a favorite among athletes and adventure seekers.

Giro

Giro, a renowned brand in the ski goggles market, is recognized for its high-quality and innovative products. As one of the top companies, Giro holds a significant market share, contributing to the global ski goggles market projected to reach USD 1.229 billion by 2032, with a CAGR of 9.6% from 2024 to 2032. Giro's products, such as spherical and cylindrical goggles, cater to various skiing needs, including alpine and cross-country skiing. The brand's focus on advanced features like anti-fog and UV protection, as well as its commitment to sustainability, enhances the skiing experience and appeals to eco-conscious consumers. Giro's presence in the market is further strengthened by its inclusion among the key players, alongside other major brands like Oakley and Smith Optics.

POC

POC is renowned as one of the best producers of goggles, particularly in the ski and cycling sectors. The brand, founded in 2005 in Sweden, has a strong focus on safety and performance, as evident in their innovative products like the Vitrea goggles, which feature a quick-change lens system and Clarity™ lens technology for optimal vision. POC's Propel cycling sunglasses, designed using Computational Fluid Dynamics (CFD), are claimed to be the most aerodynamic cycling sunglasses the brand has ever produced, offering watt savings in low single figures when riding at 40kph. The global snow goggles market, in which POC is a key player, is expected to grow by USD 2.37 billion from 2024 to 2028, with a CAGR of 6.78%. POC's products are known for their advanced technology and user-friendly designs.

Scott

Scott, a prominent brand in the ski goggles market, is recognized for its high-quality products and significant market presence. The company is among the main players in the ski goggles industry, with the top five manufacturers, including Scott, accounting for more than 40% of the market share. Scott's products cater to various segments, including alpine skiing, which holds a 70% market share. The company's goggles are available in different types such as spherical, cylindrical, and toric. The global ski goggles market, which includes Scott, is forecasted to reach US$ 1026.4 million by 2030 with a CAGR of 9.3% during the period 2024-2030. For detailed insights, refer to the global ski goggles market report.

Electric

Electric, a renowned brand in the snow goggles market, is celebrated for its high-quality and innovative products. The brand is part of a market valued at USD 5.18 billion in 2024, projected to reach USD 5.66 billion by 2031, growing at a CAGR of 1.10%. Electric's products are favored for their lightweight and strong materials, such as flax or carbon graphene, making them popular among snow sports enthusiasts. The brand's presence is significant in regions like Europe, which accounted for around 39% of the global snow goggles market share in 2015. Electric's commitment to technological innovations and customer preferences has solidified its position among top players like Oakley and Smith Optics.

Julbo

Julbo, founded in 1888, is a renowned brand in the eyewear industry, particularly excelling in the production of high-quality goggles. Known for its innovative lens technologies, such as the REACTIV Photochromic lenses and advanced anti-fog coatings, Julbo ensures optimal vision in various weather conditions. The company's goggles have passed rigorous standards like ANSI Z87.1 for impact and fracture-free testing, and they are handcrafted in France to maintain superior quality. Despite facing competition from larger brands like Oakley and Ray-Ban, Julbo's products are highly regarded for their optical clarity and durability. In the global ski goggle market, which is projected to grow at a CAGR of 9.3% from 2024 to 2030, Julbo remains a significant player.