Top Brands for NFL Jerseys: From Nike to Fanatics

NFL jerseys have become a staple for fans who want to showcase their team pride with vibrant colors and authentic designs. As the popularity of these jerseys continues to soar, numerous brands have stepped up to provide fans with top-quality merchandise that meets the standards of true sports enthusiasts. Renowned brands have become synonymous with durability and style, ensuring that each jersey not only looks great but lasts season after season. To discover which brands make the cut and are highly recommended for your next NFL jersey purchase, look below.

Illustration of nfl jerseys

Best brands of nfl jerseys in 2025

Nike

Nike remains a dominant force in the sports apparel market, including NFL jerseys, with a global market share that, although slightly declined, still stands at 16.4% as of 2024. The company's strong financial performance, generating over $51 billion in revenue in the fiscal year ending May 2024, and its significant presence in the athletic footwear market with a 30% share in 2023, underscore its position as a leading producer. Nike's brand recognition is high, with over 94% of online sports and outdoor goods shoppers in the UK and Germany recognizing the brand. The company's footwear segment, which includes jerseys and other apparel, brought in about $33 billion in the fiscal year ending May 2024. Despite some recent sales declines, Nike's size and budget continue to fuel its competitive advantage. You can find more detailed Nike statistics to understand its market position and performance.

Adidas

Adidas, although currently facing challenges in the U.S. market, remains a significant player in the sports apparel and footwear industry, including the production of NFL jerseys. However, as of 2024, Adidas has seen a 23% decline in combined U.S. apparel and footwear sales, resulting in it being overtaken by Under Armour as the second-largest sports brand in the U.S. Despite this, Adidas continues to be a major global brand, particularly in other regions and markets. In the context of NFL jerseys, Adidas competes with other major brands like Nike and Under Armour, but its global reach and historical significance keep it as a notable producer. The company's market share in apparel stands at 6% in the U.S., highlighting its ongoing presence in the market.

Fanatics

Fanatics is a leading producer of NFL jerseys, dominating the sports apparel market through its exclusive licensing deals with major sports leagues, including the NFL, NBA, MLB, and NHL. In 2023, Fanatics generated $7 billion in revenue, with its commerce segment, which includes NFL jersey sales, accounting for approximately 80% of its revenue. The company's vertical integration allows it to maintain high gross margins of over 40%, enabling swift responses to demand spikes, such as when Odell Beckham Jr. was traded to the Cleveland Browns. Fanatics operates ecommerce sites for over 900 teams and leagues, sharing 6-8% of retail revenue with its partners. This strategic approach has made Fanatics the go-to platform for official team merchandise.

Under Armour

Under Armour has emerged as a significant player in the sports apparel market, particularly in NFL jerseys, by surpassing Adidas to become the second-largest sports brand in the U.S. As of 2024, Under Armour's sports apparel sales account for 14% of the U.S. market, more than twice that of Adidas. The company's U.S. apparel and footwear sales reached $1.2 billion through August 2024, with a 20% increase in sales this year. Under Armour's focus on women's sports apparel and strategic partnerships, such as becoming the exclusive supplier to teams like Notre Dame and the U.S. Naval Academy, have contributed to its growth. This expansion is part of Under Armour's goal to become the world's biggest sports brand. For more detailed insights, read how Under Armour surpasses Adidas as a top sports brand.

Mitchell & Ness

Mitchell & Ness is a renowned brand in the sports merchandise industry, particularly celebrated for its authentic nostalgic jerseys and licensed products. Founded in 1904, the company has a rich history, having transitioned from producing sports equipment to recreating vintage jerseys in 1983. Mitchell & Ness holds license agreements with major sports leagues including the NFL, NBA, MLB, and MLS, and its products include team uniforms, casual wear, and accessories. The brand gained significant popularity with its "Hardwood Classics" line and has annual sales that have risen substantially over the years, reaching $23 million by 2002. In 2022, Mitchell & Ness was acquired by Fanatics, Inc., along with a group of high-profile investors. For more information, visit their Wikipedia page.

Reebok

Reebok was once a leading producer of NFL jerseys, holding the on-field uniform rights from 2001 to 2012. During its tenure, NFL-licensed apparel sales more than doubled, with Reebok generating around $500 million in NFL apparel sales annually. The brand's expertise in licensed apparel was enhanced by its acquisition of LogoAthletic in 2001, which had extensive experience and relationships with the NFL. Reebok's ability to deliver high-quality jerseys on time was crucial, especially for hot-market items and star players, with the company maintaining a significant inventory of blank jerseys to meet demand. Despite its success, Reebok lost the NFL contract to Nike in 2012. For more detailed insights, refer to the report on NFL's switch from Reebok to Nike.

Puma

Puma is a prominent player in the sports apparel industry, particularly notable for its high-quality NFL jerseys. In 2023, Puma reported approximately 8.6 billion euros in revenue worldwide, highlighting its strong market presence. The company has seen significant growth, with a 6.6% increase in sales adjusted for currency effects in 2023. Puma collaborates with top athletes and teams globally, enhancing its brand recognition and appeal. Its direct-to-consumer sales, including retail stores and online platforms, grew by 17.5% in 2023, indicating strong consumer demand for its products. For more detailed statistics, visit the Puma statistics overview.

New Era

New Era is a leading producer of NFL jerseys, renowned for its high-quality and stylish designs. Recent data indicates significant sales increases for New Era's NFL sweatshirts and hats, with men's NFL sweatshirts experiencing an 86% surge in the last 30 days, and NFL hats witnessing a staggering 1,559% rise compared to the same period last year. Their products, such as the New Era Performance Pullover Sweatshirt and the New Era NFL Team Classic Flex Fit Cap, are top-sellers on Amazon. The brand's dominance in the apparel segment is attributed to its robust market presence and the growing demand for football merchandise, projected to grow at a CAGR of 6.3% from 2024 to 2032. New Era's commitment to innovative designs and collaborations with fashion brands further bolsters its market position.

Starter

Starter, a pioneering brand in the fusion of fashion and athletic clothing, has been a seminal producer of NFL jerseys, particularly notable in the 1990s when its licensed jackets became cultural symbols. By 1990, Starter's sales had more than doubled to $124.6 million, and by 1993, the company's net sales nearly doubled again to $356 million. Starter's innovative designs, such as the "breakaway jacket," and its aggressive marketing strategies helped establish the brand as a leader in the licensed sports apparel market. The brand's resurgence aims for a 20% revenue boost, capitalizing on the growing $230 billion streetwear market by 2028. With iconic figures like Run-DMC and Diddy sporting Starter jackets, the brand continues to leverage its cultural significance. For more details on Starter's reemergence, read this insightful article.

Wilson

Wilson is not specifically known for producing NFL jerseys, but it is a prominent brand in the sports equipment and apparel market, particularly in racquet sports and golf. In the United States, 78% of sportswear owners are aware of the Wilson brand, and 9% of them own Wilson products. The brand has seen significant growth, with an 11% year-over-year increase in revenue to $300 million in Q3 2024, driven by its Tennis 360 strategy and the popularity of its Roger Federer racquet line. You can explore more about their offerings on their official website.