Top Winter Jacket Brands for Ultimate Warmth and Style

Winter is upon us, and finding the perfect jacket to keep you warm and stylish is a top priority. With numerous brands offering a range of options, it's essential to know which ones stand out in terms of quality and performance. From well-established names to innovative newcomers, there's a brand suited for everyone's taste and needs. Explore our curated list below to discover the best brands for winter jackets this season.

Illustration of winter jackets

Best brands of winter jackets in 2025

Canada Goose

Canada Goose, founded in 1957, is a Canadian luxury brand renowned for its high-quality winter apparel, with the Expedition Parka being one of their most popular models for extreme cold, utilizing 625-fill duck down and a durable Arctic Tech shell for temperatures down to -25°F. In the fiscal year 2024, Canada Goose reported a revenue of CA$1.33 billion and has successfully expanded its reach with stores and online presence across North America, Europe, and Asia. The company also owns and operates several manufacturing facilities across Canada, and their direct-to-consumer sales contribute significantly to their profitability. With a strong commitment to "Made in Canada," Canada Goose partners with organizations like Polar Bears International for environmental conservation.

The North Face

The North Face, established in 1966, has consistently been a leading producer of winter jackets, boasting a market share of approximately 20% in the performance outerwear category as of 2023, with many of their jackets featuring 800-fill down insulation for superior warmth; their innovative designs and durable materials, like Gore-Tex, make them a favorite among outdoor enthusiasts; offering a wide range of styles, from lightweight shells to heavy parkas, The North Face ensures protection against the harshest winter conditions.

Arc'teryx

Arc'teryx, founded in 1989 in Canada, is renowned for its high-performance winter jackets, particularly the Alpha SV, which debuted in 1998, utilizing durable GORE-TEX fabric to achieve exceptional waterproofness and breathability; the brand, with approximately 40% of its revenue coming from both China and North America, has a strong customer loyalty with 100% of the owners in the US saying they are likely to purchase Arc'teryx again, despite higher prices which are attributed to the use of premium materials and innovative design like the ePE membrane. You can find their products on their official website.

Patagonia

Patagonia, established in 1973, is renowned for crafting high-quality winter jackets, with over 70% of their materials being recycled or renewable, and they are committed to producing durable gear that lasts for many years, reducing overall consumption, and they have consistently been rated among the top brands for outdoor apparel, including winter jackets, in various surveys of the industry.

Moncler

Moncler, founded in 1952 in France, is a luxury brand renowned for its high-quality down jackets, initially designed for mountain workers. Now, under Italian ownership since 2003, the brand boasts a global presence with 17% sales growth in 2023, driven primarily by its strong performance in Asia, which accounted for approximately 50% of the total revenue in 2023. Moncler jackets, known for their blend of fashion and function, are produced in Europe using high-quality materials, and the brand also collaborates with designers annually, showcasing its commitment to innovation.

Columbia Sportswear

Columbia Sportswear, established in 1938, stands as a leading producer of winter jackets, renowned for their innovative technologies like Omni-Heat™ thermal reflective lining, which can increase heat retention by up to 20%. With decades of experience, they provide exceptional warmth and durability, achieving high customer satisfaction ratings globally, and are a trusted brand for both casual wearers and outdoor enthusiasts. For the latest selection, check out their offerings.

Fjällräven

Fjällräven, established in 1960, is renowned for crafting exceptional winter jackets, utilizing durable materials like their proprietary G-1000 fabric, which is known for its water resistance and durability; the brand has consistently achieved high customer satisfaction ratings, with over 90% of customers reporting they are satisfied with the warmth and longevity of their winter jackets; this dedication to quality and performance makes Fjällräven a top choice for those facing harsh winter conditions, and their products typically maintain their integrity for many years; explore their extensive range of winter jackets.

Marmot

Marmot, established in 1974, is a leading brand in high-performance winter wear, offering a wide range of jackets known for their exceptional warmth and durability. With over 90% customer satisfaction rating, they utilize advanced technologies like Gore-Tex for superior weather protection. Additionally, their down-filled jackets boast fill powers ranging from 600 to 800, providing excellent insulation. You can explore their latest collection.

Helly Hansen

Helly Hansen, established in 1877, is a leading producer of high-performance winter jackets, trusted by professionals and enthusiasts alike for over 140 years; their innovative designs utilize technologies like HELLY TECH®, ensuring waterproof, breathable protection in harsh conditions; a recent survey shows that 90% of Helly Hansen customers would recommend the brand for its quality and durability; popular models like the Alpha 3.0 jacket, known for its PrimaLoft® insulation, are a testament to their commitment to excellence.

Eddie Bauer

Eddie Bauer, an outdoor brand with nearly 100 years of experience, is renowned for its premium-quality outerwear, especially winter jackets, since creating the first patented down jacket in 1940 after the founder's near-death experience in 1935; the iconic Skyliner jacket, introduced in 1936, revolutionized outdoor wear with its quilted down design. The company offers a wide range of products with various features, such as the EverTherm jacket which provides warmth without bulk and the Seabeck Down Parka, known for its cozy 650-down insulation. While some models like the Sun Valley Down Parka score lower in weather resistance (25%) on some tests, they excel in comfort (25%) and warmth, with some models rated for temperatures as low as -20 degrees. You can explore their products at Eddie Bauer's official website.