Top Tennis Fashion: Must-Have Brands for the Court

Tennis is not just about skill and technique; it's also about wearing the right gear that combines functionality and style. Whether you're a beginner or a seasoned player, having the best apparel can significantly enhance your performance on the court. With numerous brands competing in the market, it can be challenging to decide which ones stand out for their quality, comfort, and innovative designs. In this article, we explore some of the top brands renowned for their exceptional tennis clothing lines. Read on to discover our curated list of the best brands that are setting the standard in tennis fashion.

Illustration of tennis clothing

Best brands of tennis clothing in 2025

Nike

Nike remains a dominant force in the tennis apparel market, sponsoring the most Top 75 ATP-Ranked players with 11 sponsored athletes. Despite recent challenges, Nike's global market share for sneakers and apparel has only dropped from 17.1% in 2022 to 16.4% in 2024, according to Euromonitor data. In the tennis apparel sector, Nike, along with Adidas and Under Armour, contributes a total of 22% of the revenues combined. The brand's strong marketing, product development, and distribution continue to maintain its market presence. Nike's resilience is evident in its continued market dominance despite current struggles. For more detailed insights into the tennis apparel statistics, visit the tennis apparel statistics page.

Adidas

Adidas is a leading producer of tennis clothing, standing as the second-largest athletic apparel and footwear company globally, following Nike. In 2022, Adidas achieved worldwide net sales of $22.511 billion, with a significant portion of its sales coming from apparel and footwear. The company produced around 480 million units of sportswear in 2022, showcasing its extensive production capabilities. Adidas holds a strong market presence, particularly in North America and Greater China, which jointly contribute around 40% of its annual retail sales. With over 150 countries of operation, Adidas maintains a robust global presence in the athletic apparel market. For more details, refer to the Adidas statistics.

Wilson

Wilson is a renowned brand in the tennis industry, known for its high-performance sports equipment, apparel, and accessories. With over a century of innovation and heritage, Wilson empowers athletes at every level, offering lifestyle and performance apparel through its Wilson Sportswear line, available in the US and China. Although Wilson is not among the top three revenue generators in the tennis apparel market, which are dominated by Nike, Adidas, and Under Armour with a combined 22% of revenues, Wilson's commitment to innovation and athlete empowerment makes it a significant player. Wilson's products are designed to support athletes both on and off the court, reflecting the brand's long history of game-changing innovations. As the global tennis apparel market grows, Wilson continues to be a trusted name in the industry.

Babolat

Babolat, founded in 1875 in Lyon, France, is the oldest and one of the most renowned racquet sports companies globally, offering a comprehensive range of tennis clothing and equipment. The brand has innovated significantly over the years, introducing the first synthetic strings in 1955 and collaborating with Michelin to launch high-quality tennis shoes in 2003. Babolat's products, including apparel, shoes, and accessories, are favored by professional and amateur players alike, with notable endorsements from champions like Rafael Nadal. The company's commitment to innovation and quality has made it a household name among tennis enthusiasts, contributing to the growth of the tennis apparel market, which is expected to grow at a CAGR of 3.94% in the Americas from 2024 to 2028. For more information about their products, visit the Babolat website.

Lacoste

Lacoste, a renowned brand in the tennis apparel market, operates in over 120 countries and boasts a robust global retail network, including flagship stores, boutiques, and a significant e-commerce presence. The brand reported revenues of approximately EUR2 billion in recent years, demonstrating steady growth. Lacoste's commitment to innovation, heritage, and elegance solidifies its position in the premium casual wear market. Although it focuses strongly on the premium and luxury segments, this can limit its customer base to higher-income consumers. Lacoste is one of the key players in the tennis wear market, which is expected to grow significantly, with the global tennis wear market projected to reach $2,538.2 million by 2030.

Under Armour

Under Armour is one of the leading brands in the tennis apparel market, contributing to about 22% of the market share along with Nike and Adidas. In 2022, the global tennis apparel market generated $1,983 million, with Under Armour being a significant player. The brand's market share is around 3.07% within the broader apparel, footwear, and accessories sector as of Q3 2024. The tennis apparel market, including Under Armour's segment, is expected to grow at a CAGR of 1.49% from 2022 to 2028, reaching $2,167 million by 2028. Under Armour's presence is strong, particularly in regions like the US, which accounted for 33% of global tennis apparel sales in 2022.

Fila

FILA is a prominent brand in the tennis apparel market, known for its high-quality and stylish sportswear. With 88% brand awareness among U.S. sportswear owners, FILA is well-recognized, and 18% of these owners actually use FILA products. The brand's loyalty is notable, with 61% of its owners likely to purchase FILA again. FILA is part of a competitive market where the top three brands, including Nike, Adidas, and Under Armour, hold about 22% of the market share collectively. FILA's presence in the global tennis wear market contributes to the sector's projected growth from $2,089 million in 2024 to $2,538.2 million by 2030.

Asics

Asics is a leading brand in the tennis clothing market, boasting a significant market share of 34.2% in the tennis shoe segment as of January 2020, surpassing competitors like Nike, Adidas, and New Balance. In the global athletic footwear market, Asics holds an 8.1% market share, positioning it as the fourth-largest brand worldwide. The brand's success in tennis shoes is complemented by its strong presence in performance running footwear, where it held a 9.9% global market share in 2019. Asics' commitment to innovation and meeting athletes' needs has solidified its position as a top choice for tennis and athletic footwear. Its revenue from the footwear segment was approximately $2.5 billion in 2020, highlighting its substantial market presence. For more detailed insights, check out the Asics market share analysis on the Osum blog.

Head

HEAD has emerged as a leading brand in the tennis industry, particularly notable for its dominance in the European market. In the first half of 2023, HEAD became the number one tennis racquet brand in Europe, gaining market share in key markets such as Austria, Germany, France, and the UK. The brand's success was significantly boosted by the outstanding performances of its ambassadors, including Novak Djokovic, who won his 23rd Grand Slam title, and other top players like Jannik Sinner and Coco Gauff. HEAD also strengthened its position in the tennis ball market, achieving over 60% market share in Austria and over 50% in tennis racquets in the same region. For more details, visit the HEAD Tennis News.

Yonex

Yonex, a renowned Japanese sports equipment manufacturer, is a significant player in the tennis apparel market, known for its high-quality products and innovative designs. Founded in 1946, Yonex has evolved to become a leader in tennis, badminton, and golf equipment, with its apparel segment contributing to the global tennis apparel market. The company's commitment to technological advancements is evident in its wide range of tennis apparel, including T-shirts, jackets, skirts, and shorts. Yonex's influence is further highlighted by its sponsorship of major tournaments and professional athletes, enhancing its credibility and market presence. As of 2022, the global tennis apparel market, in which Yonex participates, generated $1,983 million, with the women's segment contributing 43.9% of the revenue.