Radiant Glow: Top Bronzer Brands to Illuminate Your Look

Bronzers have become an essential item in every makeup kit, offering the perfect sun-kissed glow that brightens up any look. With a plethora of options available in the market, selecting the best bronzer that suits your skin type can be daunting. From luxurious, high-end brands to reliable, budget-friendly options, there's something for everyone. To help you navigate through this bronzed world, explore the detailed list of top bronzer brands below.

Illustration of bronzer

Best brands of bronzer in 2025

NARS

NARS is renowned as one of the best producers of bronzers, known for its high-fashion and forward-thinking approach to beauty since its inception in 1994. The brand's matte bronzing powders, such as the shade Samoa, are particularly praised for their healthy, matte finish and dense formula. NARS bronzers are often highlighted as best-sellers in various beauty stores, including Sephora, where they compete with other top brands like Charlotte Tilbury. The global bronzer market, which NARS is a part of, is expected to grow at a CAGR of 9.7% from 2021 to 2030, driven by increasing consumer demand for beauty and personal care products. NARS' commitment to individuality and inclusivity in its product range has made it a favorite among consumers. For more detailed information about the brand, visit their official page on NARS portfolio by Shiseido.

Benefit Cosmetics

Benefit Cosmetics, a renowned brand under the LVMH umbrella, is a leading producer of high-quality bronzers, catering to the growing demand for beauty and personal care products. The global face bronzer market, in which Benefit Cosmetics plays a significant role, is expected to reach USD 36.70 billion by 2030, growing at a CAGR of 10.3% from 2025 to 2030. Benefit Cosmetics' products are popular for their ease of use and natural finish, particularly the cream/liquid bronzers which are anticipated to witness significant growth. The brand's presence in the market is strengthened by its innovative product lines and strategic partnerships, contributing to the market's expansion, especially in regions like the Asia Pacific, which held a 24.2% market share in 2024. Benefit Cosmetics' commitment to quality and consumer satisfaction has made it a preferred choice among both women and men.

Hoola

Benefit Cosmetics' Hoola Matte Bronzer has maintained its status as a top-tier bronzer since its launch in 2001, garnering a significant media impact value (MIV) of $2.4 million in May 2023. This product stands out for its silky-soft, buildable powder and natural-looking matte formula, which has earned it a 92/100 score from Good Housekeeping. Despite being a powder bronzer in a market dominated by cream formats, Hoola remains a fan favorite, even outperforming other popular brands like Charlotte Tilbury and Chanel. Its enduring popularity is further highlighted by its inclusion in the Allure Reader's Choice Awards for 2023. The product's success is a testament to Benefit's strategic marketing and product development.

Fenty Beauty

Fenty Beauty is renowned for its high-quality and inclusive bronzer products, particularly the Sun Stalk'r Instant Warmth Bronzer, which scored 89/100 in Good Housekeeping's review and was praised for its buildable, matte finish and long-lasting formula that lasts over six hours. This bronzer is available in eight shades, catering to a wide range of skin tones, and contains mango and papaya fruit extracts, making it a favorite among 88% of testers. Founded by Rihanna in 2017, Fenty Beauty has quickly gained popularity, especially among Millennials and Gen Z, with 65% of Millennials being aware of the brand. The brand's commitment to inclusivity and high-quality products has made it a standout in the cosmetics industry. With a strong online presence and effective marketing strategies, Fenty Beauty continues to grow in popularity.

Anastasia Beverly Hills

Anastasia Beverly Hills, though primarily renowned for its eyebrow products, has also made a significant impact in the broader cosmetics market, including bronzers. However, the brand's dominance is more evident in its eyebrow and eye products, with a notable 21% mention in all Eyebrow Products conversations in December 2019, although this was down from 27.3% in December 2018. Despite this, Anastasia Beverly Hills remains a major player, retaining high consumer loyalty with a 44.93% consumer retention rate from November to December 2019. The brand's products are available in over 25 countries and through major retailers like Sephora and Nordstrom. Its influence peaked in the 2010s, with a reported $3 billion valuation in 2018, but has since faced challenges due to changing consumer preferences. Discover more about their offerings on their official website.

Too Faced

Too Faced is a renowned brand in the cosmetics industry, particularly celebrated for its high-quality bronzers. The brand's Chocolate Soleil Matte Bronzer, launched in 2009, has been a best-seller, featuring real cocoa powder and a unique chocolate scent. Too Faced boasts impressive brand awareness, with 27% among women and 32% among female Millennials, and a brand consideration of 18% for women and 21% for female Millennials. The brand's commitment to health-conscious products, such as creating bronzers that offer a sun-kissed glow without sun exposure, has been a key factor in its success. Too Faced's strong brand image and consistent consumer engagement have solidified its position in the market.

Maybelline

Maybelline, a leading global brand in the cosmetics industry, is renowned for its high-quality bronzer products, such as the City Bronzer(r) Bronzer & Contour Powder Makeup, which delivers a sun-kissed and sculpted look. With a presence in 129 countries, Maybelline has established itself as a trusted name, especially among U.S. cosmetics users, where 25% of users prefer Maybelline and 21% are likely to use the brand again. The brand's innovative products, like the City Bronzer, feature micro-milled powder with whipped cocoa butter for a velvety matte finish. Maybelline's strong market presence is further highlighted by its significant brand awareness of 79% in the United States. The brand's continuous innovation and wide product range have contributed to its success in the competitive cosmetics market.

MAC Cosmetics

MAC Cosmetics is a leading brand in the cosmetics industry, particularly renowned for its high-quality bronzers. With a global presence in 105 countries and over 10,836 employees, MAC Cosmetics has established itself as a top-ranked prestige makeup brand in the US, reporting $1 billion in annual revenue. The brand's commitment to artistry, innovation, and philanthropy has been instrumental in its success, as seen in its iconic products like the "Russian Red" lipstick. MAC Cosmetics continues to innovate, launching 52 collections each year, and holds a significant market share in the ecommerce cosmetics industry. Its products, including bronzers, are favored for their creativity, originality, and wide range of shades.

Bobbi Brown

Bobbi Brown is renowned for its high-quality bronzers, offering a natural, healthy-looking glow with its finely-milled, pigmented powders. The brand's Bronzing Powder, formulated with red and brown tones, provides a soft and natural appearance, available in eight shades to suit various skin types. Tested by 192 beauty testers, the product received praise for its shimmery, bronzed glow and ease of blending, though some noted a lack of pigmentation and the need for a brush. As part of the Estee Lauder Companies, Bobbi Brown Cosmetics has been a significant contributor to the global face bronzer market, which is expected to reach $36.70 billion by 2030, growing at a CAGR of 10.3% from 2025 to 2030. The brand's commitment to natural and organic ingredients aligns with the increasing demand for such products in the cosmetics industry. For an in-depth Bobbi Brown Bronzing Powder Review, you can visit Good Housekeeping.

Tarte Cosmetics

Tarte Cosmetics is renowned for its high-performance, naturally derived products, particularly its bronzer range, which has contributed significantly to the brand's success. Established in 1999 by Maureen Kelly, Tarte has consistently shown strong growth, with a 27.1% year-on-year increase in sales for 2022. The brand's focus on social media, such as its TikTok Shop, has also driven sales, with a triple-digit lift in wholesale retail for products featured on the platform. Tarte's bronzer products, like those in the Maracuja and tartelette lines, are popular for their natural ingredients and effective formulas. As part of Kose Corporation since 2014, Tarte continues to expand its market share, especially in the North American and European markets. For an in-depth review, visit this Tarte Cosmetics review.