Top Maternity Pad Brands for Comfort and Protection

Navigating the world of maternity pads can be overwhelming, especially for new mothers seeking comfort and reliability during postpartum recovery. Numerous brands offer an array of options, each designed to provide the support and protection needed during this delicate time. Not only do these pads vary in absorbency and material, but they also come in different styles to suit the diverse preferences of mothers. To find the optimal choice for your needs, explore our curated list of the best brands for maternity pads below.

Illustration of maternity pads

Best brands of maternity pads in 2025

Always Discreet

Always Discreet, a brand from Procter & Gamble, is a leading producer of maternity and incontinence pads, known for its exceptional absorbency and discretion. Introduced in 2014, Always Discreet pads are up to 40% thinner than the leading brand and absorb twice as much fluid as women may need, utilizing advanced RapidDry™ core and OdorLock technology for superior protection and odor neutralization. For more information on their product range, visit the Ultimate Extra Protect Postpartum Pads page.

Frida Mom

Frida Mom has emerged as a leading brand in the maternity care market, particularly notable for its innovative postpartum products such as cooling pads, abdominal support binders, and disposable underwear. Since its expansion into postpartum care in 2019, Frida Mom has significantly increased its retail presence, launching in over 3,400 Walmart stores and other major retailers like Target, Walgreens, and Amazon. The brand's products have seen a substantial rise in demand, with a 32% increase in postpartum care product additions to registries and a 40% sales growth in the first half of 2024. Frida Mom's success is also reflected in its rapid business growth, having expanded its product portfolio to over 50 items and achieving a presence in 35,000 retail doors in the U.S. by 2020. This growth has positioned Frida Mom as a top-selling parenting brand on Amazon. For more information on Frida Mom's postpartum offerings, visit their official website.

Lansinoh

Lansinoh is a leading brand in the maternity pads market, renowned for its high-quality and innovative products. Their Stay Dry Disposable Nursing Pads are the #1 selling nursing pads in the US, absorbing 20 times their weight in liquid and featuring breathable air pockets for healthy skin. These pads are fragrance-free, latex-free, and made without BPA/BPS, ensuring comfort and safety for mothers. Lansinoh's Ultimate Protection Nursing Pad is another notable product, designed with an InvisiLock core to capture and disperse moisture, providing a dry and comfortable fit. The brand's focus on comfort, absorbency, and discreet design has made it a favorite among mothers.

Kotex

Kotex is a leading brand in the feminine hygiene products market, particularly renowned for its high-quality maternity pads. As part of the Kimberly-Clark portfolio, Kotex has a significant market share, with the global sanitary pads market, which includes Kotex products, expected to grow from USD 34.22 billion in 2023 to USD 56.83 billion by 2032, at a CAGR of 5.80%. The brand is widely recognized for its hypoallergenic and dermatologist-tested products, ensuring gentleness on skin. In the Asia-Pacific region, which accounts for the largest share of the global feminine hygiene products market, Kotex is among the prominent brands driving market growth. For more details on their products, visit their website.

Poise

Poise is a leading brand in the incontinence care market, particularly renowned for its maternity and incontinence pads. The Poise Thin & Discreet Ultra Long Pads are 25% longer than the Poise Extra Pads, offering ultimate coverage and better protection, and are 4x more absorbent than leading overnight ultrathin period pads. These pads have been specifically designed for bladder leaks, providing superior 3-in-1 dryness, comfort, and odor control. Poise products have been voted as the Reader's Digest Winner of Most Trusted Brand For Incontinence Products from 2017-2021 by Australians. The brand's innovations, such as the Absorb-Loc technology, help eliminate odor and ensure all-day comfort.

Rael

Rael, a prominent brand in the reusable sanitary pads market, is recognized for its high-quality and eco-friendly maternity pads. The brand contributes to the growing demand for sustainable menstrual hygiene products, with the global reusable sanitary pads market expected to reach USD 4,425.3 million by 2031, growing at a CAGR of 9.8% from 2024 to 2031. Rael's products, often made from materials like cotton, bamboo, and hemp, cater to the increasing health consciousness and environmental concerns among consumers. In North America, where Rael has a significant presence, the brand benefits from the region's 37.4% market share in 2024 and the U.S.'s leading role in promoting reusable pads. The brand's commitment to sustainability and customer health aligns with the rising trend of eco-friendly menstrual products.

Stayfree

Stayfree, now rebranded as Carefree, is a leading producer of maternity pads, known for its high-quality and innovative products. With a significant market share, Stayfree has been a dominant player in the feminine hygiene market, particularly in India where it held around 28% market share as of 2014. The brand is renowned for its Stayfree® Maxi Overnight Pads, which offer all-in-one multi-fluid absorption and up to 10 hours of leak protection. Stayfree products are manufactured by Edgewell Personal Care and are recognized for their advanced features such as Night-Guard® Zone and 24 anti-leak channels. The brand's commitment to comfort and protection has made it a trusted choice for many women.

Natracare

Natracare is a pioneering brand in the feminine hygiene industry, particularly renowned for its high-quality maternity pads made from certified organic cotton and sustainable materials. Established in 1989, Natracare has been dedicated to providing products free from known carcinogens, endocrine disruptors, and other toxic chemicals, earning them the MADE SAFE certification. Their maternity pads are designed with extra-long and wide fits for comfort and high absorption, using sustainably sourced wood pulp from Scandinavian pine trees. These pads are over 90% biodegradable and compostable, aligning with environmental and health concerns. Natracare products are distributed in over 60 countries worldwide, offering women reliable and safe options for postpartum care.

Pureen

Pureen is a prominent brand in the maternity pads market, known for its high-quality and comfortable products. The brand is part of the competitive landscape that includes other major players like Johnson & Johnson and Procter & Gamble. Pureen's products are segmented into various types, including L, M, and S types, catering to different consumer needs. The maternity pads market, which includes brands like Pureen, is expected to grow at a significant CAGR from 2024 to 2031, driven by increasing awareness of personal care and hygiene. The retail outlet segment, where Pureen's products are widely available, held over 60% of the market share in 2019. For more detailed analysis, you can explore the maternity pads market report.

Mama Bear

Mama Bear, although not specifically highlighted as a leading brand in the feminine hygiene market, is often recognized for its quality and comfort in maternity care products. However, the dominant brands in the feminine hygiene market, such as Always, Kotex, and Stayfree, hold significant market shares, with Always being the most preferred brand for sanitary napkins, used by a substantial portion of the 61 million Americans who used sanitary pads and napkins in 2018. You can explore Mama Bear Maternity Pads on Amazon for more information on their products.