Expecting mothers often seek comfort and support, and a reliable maternity bra can be an essential part of this journey. With a variety of designs catering to different needs, finding the right maternity bra can be a game-changer for both physical comfort and peace of mind. Numerous brands have excelled in offering maternity bras that combine functionality, style, and comfort. For expecting and new mothers eager to find out the top brands that have received praise for their maternity bra collections, read on to discover more.
Illustration of maternity bra
Best brands of maternity bra in 2025
Bravado Designs
Bravado Designs is a leading manufacturer in the global Nursing & Breastfeeding Bras market, known for its high-quality and comfortable maternity bras. Founded in 1992 by two mothers, the company has established a strong presence in 47 countries, with a significant market share in North America. Bravado Designs is expected to achieve a revenue growth of 12% in 2023 over 2022 and forecasts an 18-20% growth for the following year. The company offers a broad range of products, including 19 SKUs, and is set to launch 10 new products, with about 20% of its revenue coming from direct-to-consumer sales and 80% from wholesale partnerships with major retailers like Target, Nordstrom, and Macy's. Bravado Designs' products are highly rated, such as the Women's Original Nursing Bra, which features a sustainable blend of organic cotton and TENCEL™ Modal for ultra-soft and breathable fabric.
Motherhood Maternity
Motherhood Maternity, a leading brand in the maternity innerwear market, is renowned for its innovative and comfortable products, such as the exclusive Secret Fit Belly® design, which provides seamless support and comfort throughout pregnancy. The brand operates within a market projected to experience significant growth, with the global maternity apparel market expected to reach $50.51 billion by 2034, growing at a CAGR of 6.80% from 2024 to 2034. Motherhood Maternity, alongside other major players like H&M and ASOS, is investing in research and development to enhance fabric technologies and product lines, thereby catering to diverse consumer needs. The brand's focus on comfort, functionality, and style aligns with the increasing demand for maternity wear, particularly in regions like North America, which accounted for the highest market share in 2022. With its patented waistband design, Motherhood Maternity ensures a seamless look and comfort for pregnant women. For more information, visit their official website.
Cake Maternity
Cake Maternity is a renowned brand specializing in maternity and nursing bras, known for its focus on function, comfort, support, and style. Founded in 2008 by Tracey Montford, the brand has garnered significant accolades, including being awarded the best UK Maternity brand in 2011 at the UK Lingerie Awards. Cake Maternity's products, such as their seamless range, are designed to accommodate changing breast sizes and provide adaptability during pregnancy and postpartum. Their nursing bras feature drop-down cups and extra sling support, catering to various cup sizes and needs. The brand's commitment to quality and design has made it a favorite among lactating women, with their products often recommended for their practicality and comfort. For more detailed insights, visit their dedicated blog page.
Kindred Bravely
Kindred Bravely is a leading brand in the maternity and nursing bra market, renowned for its comfortable, functional, and innovative products. Since 2015, the company has been a go-to for moms, offering a range of bras that combine classic designs with advanced features like hands-free pumping and easy clip-down access. Kindred Bravely has received several awards, including Best Pumping Bra Brand from What to Expect and Best Hands-Free Pumping Bra from GLAMOUR. The brand has also demonstrated its commitment to community support by donating over 101,000 bras and $4.6 million to organizations helping underserved mothers. Ranked on the Inc. 5000 list of fastest-growing companies in the US, Kindred Bravely continues to innovate and expand its product line to meet the evolving needs of mothers. For more information, explore their official website.
Seraphine
Seraphine is a leading brand in the maternity innerwear market, known for its high-quality and stylish maternity bras. In June 2021, Seraphine announced plans for an IPO to raise $84.3 million, highlighting its significant growth and market presence. The company was acquired by Mayfair Equity Partners in December 2020 for $69.11 million and was awarded a Queen's Award for Enterprise for International Trade in April 2020. Seraphine's products are popular among pregnant and lactating women, contributing to the brand's strong market share. The brand's innovative designs and comfortable products have made it a favorite among many consumers.
Hotmilk
Hotmilk Lingerie is renowned as one of the best producers of maternity bras, known for its high-quality, comfortable, and stylish designs. The brand has won several awards, including the 'Best Maternity Bra' at the 2022 Project Baby Awards for its Temptation bra, which features a special flexible underwire and extensive size offerings from 30-38 band D-J cup to 40-42 band D-H cup. Hotmilk's products, such as the Forever Yours bra, are praised for their comfort and practicality, with features like six hook adjustments and cotton-lined straps. The brand's commitment to supporting breastfeeding mothers has made it a favorite among many, with its bras designed to adapt to the changing needs of pregnant and lactating women. Hotmilk's innovative designs and comprehensive fitting guides ensure a perfect fit for various body types. For an in-depth review of the Hotmilk Forever Yours nursing bra, visit this article.
Hatch
Hatch Collection is a leading brand in the maternity innerwear market, known for its high-quality, comfortable, and functional maternity bras. The brand saw a significant 70% revenue growth in 2021 and a 30% growth in the following year, indicating its strong market presence. Hatch offers a range of products, including the popular Essential Nursing & Pumping Bra and the Skin To Skin Bra, which are designed for comfort and ease during pregnancy and nursing. The brand's products are made from luxe, feel-good fabrics such as modal blends and feature innovative designs like leak-proof and interchangeable inserts. With its expansion into managing operations for legacy brands like Motherhood Maternity and A Pea in the Pod, Hatch continues to grow and dominate the niche maternity sector. Explore their maternity underwear collection for more insights into their offerings.
Boob Design
Boob Design is a renowned brand in the maternity and nursing bra market, known for its innovative, stylish, and sustainable products. Since its inception in 2000, the company has grown organically, with a 23% increase in revenue in 2015. Boob Design's products are sold in 20 markets through retailers and in 55 markets via their online store, with a focus on high quality, environmental consideration, and user comfort. The brand's commitment to sustainability and profitability has been a key factor in its success. Boob Design's products are characterized by smart functions for pregnant and nursing women, making them a preferred choice for many. For more information, visit their guide to nursing bras.
Mamaway
Mamaway is a leading brand in the maternity and nursing bras market, known for its high-quality and comfortable products. The brand is part of a market that is expected to grow significantly, with the global nursing and breastfeeding bras market projected to reach USD 4.52 billion by 2029, growing at a CAGR of 7.8% from 2022 to 2029. Mamaway's products, such as the Ultralight Anti-bacterial Seamless Maternity & Nursing Bra, offer great structural support and comfort, stretching up to 3 cups and featuring one-hand drop-down clips for easy nursing. The brand's market share is notable, with major brands like Mamaway holding around 5% in the maternity and nursing bras industry. Mamaway's focus on innovation, comfort, and maternal health has contributed to its strong presence in the market.
Wacoal
Wacoal is a leading brand in the maternity innerwear market, known for its innovative and comfortable nursing bras. In 2022, Wacoal was part of a market valued at USD 7,437.37 million, with North America accounting for 37.60% of the market share, where the U.S. held 68.30% of this segment. Wacoal's mybraFit app, launched in May 2021, uses AI to determine accurate bra sizes, enhancing the shopping experience for expectant and new mothers. Their nursing bras feature convenient one-handed clips, full coverage contour cups, and adjustable stretch straps, making them a preferred choice for many. Wacoal's commitment to technology and comfort has solidified its position as a major player in the maternity innerwear industry.
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