Top Matte Lipstick Brands for Luxe, Long-Lasting Color

Matte lipsticks have made a significant comeback in recent years, offering a sophisticated, long-lasting finish that many beauty enthusiasts adore. As the demand for matte lipstick has grown, a diverse range of brands has risen to the occasion, each providing its unique formulations and shades. From high-end luxury options to more budget-friendly choices, today's market is brimming with products that promise to deliver stunning, velvety matte lips. For a deeper insight into the top contenders that have gained popularity and acclaim, discover our carefully curated list below.

Illustration of matte lipstick

Best brands of matte lipstick in 2025

MAC Cosmetics

MAC Cosmetics is renowned for its high-quality matte lipsticks, with popular shades like Ruby Woo and Velvet Teddy offering long-lasting, full-coverage finishes. The brand's Retro Matte Lipstick, in particular, is a best-seller, known for its completely matte finish and enduring popularity among consumers. In the global lipstick market, which was valued at USD 9.1 billion in 2023, MAC Cosmetics is a significant player, especially in the U.S. market where it benefits from a strong presence and consumer preference for high-end beauty products. The U.S. dominated the North American lipstick market with a 75.4% share in 2023, and MAC's products are heavily favored in this region. With a wide range of finishes and shades, MAC Cosmetics continues to drive demand for matte lipsticks. For more information about their diverse lipstick collection, explore their extensive product range.

Fenty Beauty

Fenty Beauty, founded by Rihanna, has revolutionized the beauty industry with its inclusive and high-quality products, particularly its matte lipsticks. The brand's Pro Filt'r Soft Matte Longwear Foundation, for instance, was the best-selling foundation at Sephora in 2018, highlighting its commitment to excellence. Fenty Beauty's launch in 2017 included a range of 40 foundation shades, later expanded to 50, catering to a broad spectrum of skin tones and setting a new standard in the industry. The brand's Super Bowl performance in 2023 further boosted its visibility, with TikTok viewership on Fenty-related content surging by 278% during the Super Bowl weekend. This strategic integration of music and beauty has significantly driven sales, with NFL viewers visiting Fentybeauty.com increasing by 197% in the month following the event.

NARS

NARS Cosmetics is renowned as one of the best producers of matte lipsticks, with a brand awareness of 51% among cosmetics and make-up users in the United States. Approximately 10% of these users prefer NARS, and 70% of its users show loyalty to the brand. The company's innovative formulations, such as the blend of Moringa and Passion Fruit Seed Oils, enhance color vibrancy and condition lips for a hydrated feel. NARS offers a diverse range of 60 shades in matte, satin, and sheer finishes, catering to all skin tones. With a strong market presence, NARS continues to celebrate 30 years of rule-breaking beauty.

Maybelline

Maybelline is a leading brand in the cosmetics industry, particularly notable for its high-performance matte lipsticks. As one of the main players in the matte lipsticks market, Maybelline competes alongside other prominent brands like M*A*C, L'Oreal, and Huda Beauty. In 2018, Maybelline held a global market share of 7.4%, solidifying its position as a global leader. The brand is known for its rigorous testing and safety standards, ensuring that all products meet high safety criteria. Maybelline's products, including its matte lipsticks, are widely used, with an estimated 4.3 million people using its eye makeup products in the UK alone in 2023.

Anastasia Beverly Hills

Anastasia Beverly Hills is a renowned brand in the beauty industry, particularly celebrated for its high-quality matte lipsticks. The brand, founded by Anastasia Soare in 1997, has expanded its product line to include a variety of lipstick finishes, with matte being a top preference among consumers. Anastasia Beverly Hills' products are available in over 25 countries and through major retailers like Sephora, Nordstrom, and ULTA. The brand's innovative approach and commitment to quality have contributed to the growing demand for premium and long-lasting lip products, a trend that is expected to drive the lipstick market to reach $15.6 billion by 2033, growing at a CAGR of 5.1%.

Huda Beauty

Huda Beauty is a leading brand in the cosmetics industry, particularly renowned for its innovative and best-selling matte lipstick products. Founded by Huda Kattan in 2013, the brand has seen significant growth, with its liquid matte lipsticks selling tens of millions of units since their launch. Huda Beauty's entry into color cosmetics, marked by the successful launch of its Lip Contour Pencil and Innovative Liquid Matte Lipstick, has been a key driver of the company's success. The brand's global appeal, especially in regions like the Middle East, Europe, and Southeast Asia, has been bolstered by Huda Kattan's influential presence on social media. In 2017, Huda Beauty received a minority investment from TSG Consumer Partners, further solidifying its position in the market. You can explore their products further by visiting their official website.

Charlotte Tilbury

Charlotte Tilbury is renowned for its high-quality matte lipsticks, particularly the Matte Revolution line, which offers a soft, moisturizing formula enriched with Lipstick Tree and Orchid extracts, ensuring a comfortable, velvet-smooth feel on the lips. This line is clinically proven to last up to 10 hours, with 96% of testers agreeing to its long-lasting performance. The Matte Revolution lipsticks, such as the popular "Pillow Talk" and "Walk of No Shame" shades, are designed for effortless application with their contoured square tips. These lipsticks are part of a brand that has won over 390 awards and has been a favorite among celebrities and supermodels. Charlotte Tilbury's commitment to innovation and quality has made it a leading name in the beauty industry.

NYX Professional Makeup

NYX Professional Makeup is a leading brand in the cosmetics industry, particularly renowned for its high-quality matte lipsticks. Founded in 1999, NYX has established itself as a cruelty-free and affordable professional makeup line, available in over 70 countries. With a brand awareness of 58% among U.S. cosmetics users and a usage share of 12%, NYX is a favorite among makeup enthusiasts, known for its epic performance and high color payoff. The brand's loyalty is evident, with 83% of its users likely to use NYX again. NYX's annual revenue stands at $496.7 million, reflecting its strong market presence.

L'Oréal Paris

L'Oreal Paris is a leading global beauty brand, renowned for its extensive range of cosmetic products, including high-quality matte lipsticks. As of 2020, L'Oreal Paris held a significant 9.6% global market share in the beauty and personal care industry, solidifying its position as a major player. The brand's commitment to innovation and research ensures it stays at the forefront of beauty trends, offering superior beauty solutions. In the North American lipstick market, while the fastest-growing segment is matte, L'Oreal Paris's strong market presence and diverse product lineup make it a preferred choice for consumers. With a global presence and continuous growth, L'Oreal Paris remains a dominant force in the beauty industry.

Urban Decay

Urban Decay is renowned as one of the top producers of matte lipsticks, known for its innovative and high-quality products. The brand, co-founded by Wende Zomnir, has been a pioneer in the cosmetics industry since the 1990s, introducing premium makeup with unique colors and formulas. Urban Decay's lipsticks, including the popular Vice Lip Bond series, are favored for their long-lasting and natural look, contributing to the brand's strong presence in the global lipstick market, which is projected to grow significantly, with matte lip colors anticipated to witness the fastest growth. The brand's products have been well-received globally, especially among young consumers who are influenced by social media and fashion trends. Urban Decay's commitment to quality and innovation has made it a staple in the beauty industry.