Top Maternity Fashion Brands for Stylish Comfort

As expectant mothers embark on the beautiful journey of motherhood, comfort and style become top priorities in their daily wardrobe. From chic dresses to versatile leggings, maternity clothes have evolved to meet the needs of modern moms-to-be without compromising on fashion. In this article, we explore some of the best brands renowned for their comfortable, stylish, and practical maternity wear options. Discover which brands are setting the standard for maternity fashion as you read on below.

Illustration of maternity clothes

Best brands of maternity clothes in 2025

Hatch

Hatch is a leading luxury maternity brand, known for its high-quality, trendsetting products that have garnered significant attention, including from celebrities like Meghan Markle. Launched in 2011, Hatch has experienced substantial growth, with a 70% revenue increase in 2021 and a 30% growth the following year. The brand has expanded its offerings to include beauty and wellness products and has collaborated with notable brands like J.Crew and Target. Recently, Hatch has taken over the operations of legacy maternity brands Motherhood Maternity, A Pea in the Pod, and Destination Maternity under the new parent company Hatch Collective. This strategic move positions Hatch to cater to a wide range of customers at various price points.

Seraphine

Seraphine is a renowned international maternity fashion brand, founded in 2002 by French-born designer Cecile Reinaud, and is celebrated for its fashion-forward and comfortable clothing for expectant mothers. The brand has garnered significant attention, including being worn by celebrities like Kate Middleton, and has won several industry awards such as the Drapers Prize for the Best Specialist Etailer in 2011 and the Queen's Award for Enterprise in 2015. Despite challenges, Seraphine reported revenues of £19.7m in the first half of 2022, though this was a 9.3% decline from the previous year, and narrowed pre-tax losses to £3.9m from £7.4m.

Motherhood Maternity

Motherhood Maternity, operated by Destination Maternity Corporation, is a leading brand in the maternity apparel market, known for its comfortable and stylish clothing designed for pregnant women. The brand generates significant eCommerce net sales, with $16.4 million in online revenue in 2023, primarily in the United States. The maternity apparel market, which includes brands like Motherhood Maternity, is expected to grow at a CAGR of 6.80% from 2024 to 2034, reaching a global valuation of $50.51 billion by 2034. Cotton dominates the material type, with a market share of 41.80% in 2024, reflecting the preference for comfortable fabrics. Major companies, like Motherhood Maternity, are investing in research and development to enhance comfort, functionality, and style in maternity wear.

Pea in the Pod

A Pea in the Pod is a renowned brand under Destination Maternity Corp, specializing in stylish and comfortable maternity apparel. It caters to women who value fashion without compromising on comfort during pregnancy. The brand offers a wide range of products, including designer denim, dresses, and workwear, and is part of a global maternity wear market expected to reach $24.6 million by 2031, growing at a CAGR of 4.7% from 2023 to 2031. A Pea in the Pod is available online through its own website and other major retail platforms like Walmart and Amazon. The brand is committed to providing high-quality, fashionable maternity clothing, making it a top choice for expectant mothers.

Ingrid & Isabel

Ingrid & Isabel is a renowned brand specializing in innovative maternity essentials, launched in 2003 with the patented Bellaband(r). The company offers a wide range of products, including activewear, nursing, and fashion items, available at major retailers like Nordstrom, Amazon, and over 1800 Target stores through their sister line, Isabel Maternity. With an estimated annual revenue of $7.7 million and 42 employees, Ingrid & Isabel has established itself as a key player in the maternity apparel market, which is expected to grow significantly, with the global maternity wear market projected to reach USD 42.1 billion by 2032. The brand's focus on comfort, support, and style aligns with the growing demand for maternity clothing, driven by factors such as increasing influence on social media and women's changing lifestyles. Ingrid & Isabel's products cater to the needs of expectant mothers, providing ergonomic designs and high-quality materials.

ASOS Maternity

ASOS Maternity is a leading brand in the maternity apparel market, known for its innovative and comfortable clothing designs tailored for pregnant women. The brand is part of ASOS Plc, which contributes significantly to the global maternity wear market expected to reach USD 50.51 billion by 2034, growing at a CAGR of 6.80% from 2024 to 2034. ASOS Maternity offers a diverse range of garments, including tops, dresses, and activewear, catering to different body types and style preferences. The brand's online retail presence is particularly strong, with online retail accounting for a significant market share in the maternity apparel sector. ASOS Maternity's commitment to comfort, functionality, and style makes it a preferred choice among pregnant women. For more information, visit their ASOS Maternity collection.

PinkBlush Maternity

PinkBlush Maternity is a leading online store specializing in maternity apparel, generating $44.3 million in eCommerce net sales in 2023, primarily in the United States. The brand is known for its wide range of maternity clothes, including outerwear, innerwear, and nightwear, catering to various needs during pregnancy. PinkBlush Maternity is recognized for its frequent sales and affordable pricing, with customers often praising the quality and comfort of their products despite some being described as thin. The brand is part of a growing global maternity wear market, which is expected to expand at a CAGR of 8.27% from 2023 to 2033. With a strong online presence, PinkBlush Maternity continues to be a popular choice for expectant mothers.

Isabella Oliver

Isabella Oliver is a renowned brand in the maternity wear market, known for its high-quality, sustainable, and stylish clothing. Founded in 2003, the brand has dressed over 1 million pregnant women worldwide, including celebrities like Jessica Alba, Kate Hudson, and Beyonce. Isabella Oliver's 'Pre-Loved' programme, launched in 2019, aims to reduce fashion waste by encouraging customers to donate pre-owned maternity clothes, with 50% of the net proceeds from the 'Pre-Loved Collection' going to maternal charities. British women spend an average of £700 on maternity clothes, with Isabella Oliver promoting a "buy less, care more" ethos to minimize environmental impact. The brand's commitment to sustainability and quality has made it a favorite among pregnant women seeking comfortable and fashionable maternity wear. For more information, visit their website.

Storq

Storq, founded in 2014 by Courtney Klein, stands out as a leading brand in maternity fashion, offering practical, timeless, and versatile clothing that comfortably fits pregnant bodies. The brand avoids excess inventory and donates excess or defective products to organizations like the Homeless Prenatal Program and Alternatives for Girls, mitigating textile waste. Storq's online sales revenue has seen a 39% growth over the past three months, with a median revenue of $98,502 and an average order value (AOV) of $225-250. The brand's focus on high-value products and moderate conversion rates positions it effectively in the maternity apparel industry. Storq's commitment to sustainability and customer satisfaction makes it a preferred choice for expectant mothers. For more details, visit the Storq website.

Gap Maternity

Gap Maternity is a leading brand in the maternity wear market, known for its comfortable and stylish clothing options. As part of Gap Inc., the brand contributes significantly to the global maternity apparel market, which is projected to grow at a CAGR of 6.80% from 2024 to 2034, reaching a valuation of US$ 50.51 billion by 2034. In the European market, maternity tops—a key product category for Gap Maternity—are expected to dominate with 51.1% of the market share by the end of 2024. Gap Maternity is part of a broader market that saw the global maternity wear market valued at USD 20.5 billion in 2023 and is expected to reach USD 42.1 billion by 2032, growing at a CAGR of 8.3%. The brand's commitment to innovation and customer satisfaction has made it a preferred choice for expectant mothers. For more details on their offerings, visit their official Gap Maternity page.