When it comes to the dazzling world of women's watches, several brands consistently top the list due to their blend of elegance, functionality, and innovation. Renowned names in the industry have mastered the art of creating timepieces that not only tell time but also make a style statement. From the iconic luxury of Rolex and Cartier to the fashion-forward designs of Michael Kors and Fossil, these brands cater to various tastes and budgets. Interested in exploring more about the top contenders in the realm of women's wristwear? Discover our curated list below.
Illustration of watches for women
Best brands of watches for women in 2025
Rolex
Rolex, a prestigious Swiss watchmaker, has been crafting exceptional timepieces for women since the early 20th century, with their ladies' models representing approximately 30% of their total production and consistently showcasing high precision and elegant designs, often featuring precious materials; models like the Datejust and Lady-Datejust continue to be highly sought after, demonstrating Rolex's commitment to women's horology; you can explore the Rolex collection for women.
Omega
Omega, established in 1848, has been a pioneer in women's watchmaking, introducing the Ladymatic in 1955 as one of the first automatic wristwatches designed specifically for women. Omega continues to innovate with collections like the Constellation, De Ville, and Seamaster, which offer elegant designs, precision, and a wide range of styles. With approximately 25% of their market share being women, the brand produced around half a million watches per year in 2020. You can explore their diverse collection of women's timepieces.
Cartier
With a legacy stretching back to 1847, Cartier stands as a premier watchmaker, and approximately 45% of their global sales are attributed to women's timepieces, demonstrating their exceptional skill in crafting elegant designs; their iconic Tank watch, first introduced in 1917, and the Panthère de Cartier, relaunched in 2017, continue to captivate women with their timeless style; these coveted watches frequently incorporate precious metals and diamonds, reflecting Cartier's commitment to luxury and sophistication; the brand's dedication to precision and artistry solidifies its position as a leader in the world of women's horology. Explore Cartier's exquisite women's collections.
Patek Philippe
Patek Philippe, established in 1839, is a Swiss luxury watch manufacturer that has been creating exceptional timepieces for women since 1868, when they produced the first Swiss wristwatch for a Hungarian Countess. In 1916, they created the first complicated ladies' wristwatch with a five-minute repeater. Today, models like the Twenty~4 collection, launched in 1999, and the Aquanaut are designed with modern women in mind, showcasing a commitment to both design and complex movements. With 28% of people who know the brand in the US liking it, Patek Philippe is a popular choice for those seeking elegance and sophistication, although only 14% of those who know the brand use them. You can explore their collections at Patek Philippe's Women's Watches.
TAG Heuer
TAG Heuer, established in 1860, has a rich history of producing sophisticated and high-performance timepieces, with collections like the Aquaracer, Carrera, and Formula 1, which are specifically designed for women, blending elegance with robust functionality and sporty style; these Swiss-made watches often feature luxurious materials like diamonds and are known for their precision, with some models increasing in value over time due to demand from collectors, offering a wide variety of colors and styles to suit diverse preferences. Discover more about their exquisite collections by visiting their official website.
Chanel
Chanel, a renowned luxury brand since 1910, entered the watchmaking world in 1987 with the launch of the Première watch, designed specifically for women, and has since become a leading producer of elegant timepieces, including the iconic J12 collection released in 2000, demonstrating a commitment to both style and innovation with its own manufacturing facility in Switzerland. Recently, Chanel invested 25% in MB&F, showing the brand's dedication to high-end watchmaking. You can explore their collections on the official Chanel website.
Hermès
Hermès, established in 1837, has evolved into a prominent watch producer, with women's watches accounting for 80% of their sales, and in 2023, the brand's watch division experienced a notable 23.2% sales increase, solidifying their dedication to horological craftsmanship; the 2024 release of the Hermès Cut watch, featuring an in-house movement, marks a significant step in their commitment to women's timepieces, offering a 36mm design with interchangeable straps, and starting at $6,725; their diverse collections like Cape Cod, Kelly, and Heure H showcase a blend of tradition and innovation, appealing to modern women. You can explore their women's watch collection on their official website.
Breitling
Breitling, founded in 1884, has become a prominent producer of luxury watches for women, offering a diverse range of models like the Navitimer, Chronomat, and Superocean. With sizes as small as 32mm and 36mm, and various dial colors including white, blue, and pink, these watches cater to different styles. While the brand is traditionally male-focused, it aims to increase its female customer sales to 30%, showcasing a commitment to both elegance and precision in their timepieces. Prices range from 2.000€ to 100.000€. You can explore their women's collections.
Audemars Piguet
Audemars Piguet, founded in 1875, has a rich history of creating exceptional timepieces for women, starting with jewelry watches featuring precious stones and intricate designs, and continuing with the revolutionary Royal Oak for women designed in 1976 by Jacqueline Dimier. The brand's dedication to women's watches is evident in their continuous innovation, including the Millenary collection dedicated to women from 2015 to 2020, with many collections offering a variety of materials, such as steel, gold, and diamonds. The Royal Oak models are estimated to make up over 40% of their sales, showcasing the enduring popularity and high value of their women's line, making them a top choice for luxury watches. For more information and to explore their products, visit their official website.
Jaeger-LeCoultre
Jaeger-LeCoultre, established in 1833, has a rich history of crafting exceptional timepieces, with their Reverso collection, created in 1931, becoming a favorite among women for its Art Deco design and reversible case, offering both elegance and practicality. The Rendez-Vous collection, introduced in 2012, further solidified their dedication to women's luxury watches, combining intricate jewelry with sophisticated mechanical movements. JLC's commitment to innovation and style has made them a prominent choice for women seeking both sophistication and technical prowess in a timepiece. Many women's models, like the Reverso One, feature diamond settings and unique dial colors, showcasing a blend of artistry and horological expertise. With nearly two centuries of experience, Jaeger-LeCoultre continues to be a leader in the luxury watch market, especially for women's watches. Learn more about their exquisite collections on the Jaeger-LeCoultre website.
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