Top Camo Brands for Ultimate Outdoor Style & Functionality

In the ever-evolving world of fashion, camo remains a timeless staple, offering a unique blend of utility and style for both outdoor enthusiasts and streetwear fans alike. Several brands have mastered the art of crafting camo patterns that not only camouflage in the wild but also make bold fashion statements in urban environments. From high-end designers to traditional outdoor gear companies, each brings something distinct to the table, whether it's innovative fabrics or attention to detail. If you're eager to discover which brands have excelled in delivering standout camo apparel, read on to find the top picks below.

Illustration of camo

Best brands of camo in 2025

Realtree

Realtree is a leading brand in the camouflage industry, capturing approximately 75 percent of the total camouflage market. Known for its innovative products and strong consumer demand, Realtree has been a forefront player since its inception. The company's success is attributed to its aggressive marketing strategies, including partnerships with celebrities and industry events. Realtree's product range includes vinyl wraps for various items such as guns, boats, and vehicles, as well as newer lines like the Realtree Neoprene Magnetic products. This broad product portfolio has helped Realtree maintain its dominance in the market. For more insights into their market strategies, you can visit their business blog.

Mossy Oak

Mossy Oak is a leading brand in the camouflage clothing market, known for its high-quality and innovative designs. The company has experienced significant growth, with its real estate arm, Mossy Oak Properties, reporting over 3,170 transactions in 2018, totaling over $715 million in sales volume. Mossy Oak's annual revenue is estimated at $30.4 million, with 173 employees and a 5% growth in employee count last year. The brand is part of a market that is expected to grow at a CAGR of 6.9% from 2023 to 2033, driven by trends such as sustainable materials and advanced technology. Mossy Oak's products are popular not only among hunters and outdoor enthusiasts but also in the broader fashion market.

Sitka Gear

Sitka Gear is a leading brand in the camouflage clothing market, renowned for its high-performance hunting apparel that breathes well, is lightweight, and fits impeccably. Founded in 2005 by Jonathan Hart and Jason Hairston, Sitka Gear swiftly became the third best-selling hunting apparel brand after Under Armour and private label brands, with its market share more than doubling by 2014. The company's estimated annual revenue stands at $41.2 million, with a revenue per employee of $249,700 and a dedicated workforce of 165 employees. Sitka Gear's products are expertly engineered to operate as cohesive systems, excelling in performance, function, and protection, making them a favored choice among hunters facing diverse and challenging conditions.

Kryptek

Kryptek Outdoor Group is a leading producer of high-performance camouflage apparel, known for its customized and region-specific camouflage patterns. The company has developed 20 unique camouflage patterns and provides complete turnkey solutions for units and organizations, enhancing security through controlled fabric printing processes. Kryptek's products are tested in austere combat environments and extreme hunting conditions, ensuring top-quality performance. The brand has been involved in apparel programs with Coalition Special Operations units for over two years and is recognized for its vibrant and effective camouflage designs. With a focus on sustainability and advanced technology, Kryptek continues to innovate in the camouflage clothing market. For more information on their extensive product offerings, visit their official online store.

Under Armour Ridge Reaper

Under Armour's Ridge Reaper collection is renowned for its exceptional performance in camouflage hunting gear, engineered for durability and unrestricted movement. The Ridge Reaper pants, for instance, feature UA Storm technology that repels water while maintaining breathability, and are made from a 91% Polyester/9% Elastane blend. These pants also include 4-way stretch material, quiet construction to prevent rustling, and dual heat dump zips for ventilation. Ideal for Western and Big Game hunting, the Ridge Reaper collection utilizes fluorine-free water repellent treatment and offers a fuller cut for complete comfort. Introduced as part of Under Armour's innovative line, the Ridge Reaper collection sets a high standard in hunting apparel.

Browning

Browning, a renowned brand in the hunting industry, is esteemed for its high-quality camo clothing, which has contributed significantly to the growth of the hunting camo clothing market. The market, valued at approximately USD 5.6 billion in 2023, is expected to reach USD 9.6 billion by 2033, growing at a CAGR of 5.4% from 2024 to 2033. Browning's innovative designs, such as their RealTree and Mossy Oak camouflage patterns, have been particularly popular among hunters, enhancing their ability to blend into natural environments. The brand's focus on technologically advanced fabrics and features like scent control and noise reduction has further solidified its position in the market. As the market shifts towards sustainable and eco-friendly practices, Browning's commitment to ethical manufacturing aligns with the growing consumer demand.

Badlands

Badlands, a leading brand in the design and manufacturing of hunting gear, has established itself as a top producer of camouflage apparel. Founded in the early 1990s, Badlands initially focused on backpacks but has since expanded its product line to include a full range of hunting apparel, lifestyle apparel, and accessories. In 2015, the company introduced its proprietary camouflage pattern, Badlands Approach, which has significantly contributed to its market presence. Badlands continues to innovate, introducing women's specific apparel in 2021 and exploring new market opportunities. The brand's commitment to innovation, quality, and customer service has made it a favorite among hunters globally.

First Lite

First Lite is a renowned brand in the hunting apparel industry, celebrated for its high-quality, merino wool garments in camouflage print. Founded in 2007 by Kenton Carruth and Scott Robinson, the company has grown significantly, especially after its acquisition by MeatEater in 2018. First Lite's products are praised for their breathability, odor resistance, and adaptability to changing temperatures. The company generates an estimated annual revenue of $6.2 million and employs 34 people, with a focus on conservation efforts and supporting the outdoor community. First Lite's innovative use of merino wool and proprietary camo patterns like Fusion and Cipher have made it a game-changer in the outdoor industry.

King's Camo

King's Camo is a leading producer of high-tech, versatile camouflage clothing, founded in 1995 and based in Lindon, Utah. The company generates an annual revenue of $5.9 million as of 2024 and is known for its hunter-designed, terrain-specific camo patterns. King's Camo offers a range of products, including the Classic Series, Hunter Series, and XKG apparel, each tailored for different hunting styles, body types, and budgets. The brand is committed to conservation, working with partners to support and enhance big game populations. With a focus on quality, performance, and comfort, King's Camo is a preferred choice among hunters. For more information, visit their official website.

ASAT Camo

ASAT Camo is renowned for its effective camouflage patterns, particularly in breaking up the human outline, making it a favorite among hunters and outdoor enthusiasts. It has been praised for its ability to create an optical illusion, helping hunters remain undetected even in open environments. Despite other brands like Realtree and Mossy Oak, ASAT Camo remains relevant, especially in North America where camouflage clothing dominates with a 40% market share in 2022. Hunters have reported successful hunts with ASAT Camo, highlighting its efficacy in various terrains. The brand's popularity is further underscored by its inclusion in the broader camouflage clothing market, which is expected to grow significantly by 2033.