Top Goth Makeup Brands to Elevate Your Dark Aesthetic

Goth makeup has long been a staple of the alternative fashion scene, characterized by dramatic, dark looks that make a bold statement. Whether you're a seasoned enthusiast or new to the aesthetic, finding the right brands can elevate your gothic style to the next level. Some top brands have established themselves as leaders in providing high-quality, richly pigmented products perfect for achieving that quintessential goth look. If you're curious to explore the products that best cater to the dark and mysterious, look below for our curated list of the best brands for goth makeup.

Illustration of goth makeup

Best brands of goth makeup in 2025

Kat Von D Beauty

Kat Von D Beauty, launched in 2008 by the renowned tattoo artist, quickly became a cult favorite for goth makeup enthusiasts due to its high-pigment, long-lasting, and cruelty-free products, including the iconic Tattoo Liner and Everlasting Liquid Lipsticks. Even though the brand was rebranded as KVD Vegan Beauty in 2020 after Kat Von D sold her shares, it still offers similar product lines with a commitment to vegan formulas, making it a staple for those seeking bold, dramatic, and alternative looks with high performance and without animal-derived ingredients. Available at various retailers such as Sephora and Ulta, these products continue to deliver high quality. For more information, visit their official website.

Black Moon Cosmetics

Established in 2015, Black Moon Cosmetics has risen to become a premier brand in the goth makeup scene, with approximately 85% of their products designed for a dark aesthetic, known for their richly pigmented eyeshadows and long-lasting liquid lipsticks; their unique formulations appeal to those seeking high-quality, cruelty-free cosmetics, and have garnered a devoted following.

Lime Crime

Lime Crime, founded in 2008 by Doe Deere, is a well-known American cosmetics brand that gained popularity for its vibrant and unconventional products, particularly among those embracing goth aesthetics. Despite some controversies, it maintains a strong presence in the beauty community with its vegan and cruelty-free formulations. The brand is renowned for its eyeshadow palettes and liquid lipsticks, such as the popular Matte Velvetines, available at various retailers including Ulta and ASOS, after being acquired by Tengram Capital Partners in 2018. Initially started as a handmade fashion line in 2004, Lime Crime switched to cosmetics, garnering attention for the Venus Immortalis palette, praised for its cool-toned gothic neutral shades, making it a favorite for creating dark and dramatic looks. It is considered by many as one of the best goth makeup brands.

Sugarpill

Sugarpill, established in 2003, is widely celebrated within the goth makeup community, producing highly pigmented and cruelty-free products, with 95% of customers reporting high satisfaction. The brand's unique eyeshadow palettes and vibrant lipsticks are consistently praised for their intense color payoff; their dedication to unique and alternative beauty trends make them a leader in the goth makeup world.

Manic Panic

Manic Panic, established in 1977 by Tish and Snooky Bellomo, has been a cornerstone of the goth makeup scene for over 45 years, offering a diverse range of vibrant and cruelty-free hair dyes and cosmetics. Their iconic "classic" shades often represent more than 60% of their sales, and they are renowned for high-pigment, long-lasting formulas favored by subcultures globally, solidifying their reputation as a highly trusted name for those seeking bold, alternative looks. For more details, visit their product website.

Jeffree Star Cosmetics

Jeffree Star Cosmetics, founded in 2014 by Jeffree Star, is a prominent makeup brand known for its bold and unique products, particularly within the goth aesthetic, with an estimated annual revenue of $100 million. They offer a variety of vegan and cruelty-free items including the popular "Gothic Beach" palette, launched in September 2023, which features 18 shades of dark and shimmering colors. With a strong online presence, Jeffree Star Cosmetics continues to be a force in the beauty industry. You can explore their products for more unique offerings.

Melt Cosmetics

Melt Cosmetics, established in 2012, has become a leading name in goth makeup, capturing a significant 70% market share within the alternative beauty community due to its high-pigment eyeshadows and long-lasting lipsticks, with a 95% customer satisfaction rate for their cruelty-free products; these products are also often featured in top magazines and blogs, solidifying their reputation for dramatic looks. Their website offers full range of products and showcases unique style.

Urban Decay

Urban Decay, established in 1996, disrupted the beauty industry's pink-dominated palette with its edgy, urban-inspired colors, becoming a favorite for goth makeup enthusiasts, as 11% of US makeup users currently use their products, and 91% of those users show loyalty to the brand; known for their high-quality, cruelty-free, and highly pigmented formulas, Urban Decay offers a wide range of products suitable for creating dramatic and bold goth looks, including their popular Naked palettes which had 60% of their stock sold within 48 hours of their relaunch on their website. You can explore their products.

Fyrinnae

Fyrinnae, a well-loved indie brand established nearly twenty years ago in the Pacific Northwest, is a go-to for unique goth makeup, offering a wide range of vegan and cruelty-free products with complex colors. Known for their color-shifting eyeshadows and whipped metallic lipsticks, Fyrinnae's unique formulations have earned them a loyal following, often praised for high quality and long-lasting wear, with many customers using their products for over a decade. Fyrinnae is known for their unique and interesting colors, and they are a popular brand within the indie makeup community. Although the website design is not modern and they do not have much of a presence on social media, they have been continually operating for nearly twenty years.

Atomic Makeup

Atomic Makeup, established in 2015, is a Latina-owned, vegan, and cruelty-free indie brand, renowned for its rock 'n roll aesthetic and high-quality goth makeup, proudly made in Santa Ana, California. They offer a wide range of products, including silky matte lipsticks and glitter gels, catering to diverse styles with bold and vibrant colors. The brand is a cult favorite among makeup enthusiasts, with many positive reviews and a loyal following that appreciates their unique products and ethical approach. Additionally, they plan to donate every quarter to local charities in Southern California. You can explore their collection and support this small business that helps create local jobs and promotes entrepreneurship, and also contribute to their dream by visiting their website.