Top Innerwear Brands: Comfort Meets Style Essentials

When it comes to selecting the best innerwear, comfort and quality are imperative for making the right choice. Top brands in the innerwear market have continually excelled by blending innovative fabric technology with trendy designs, catering to diverse consumer preferences. Renowned names in this sector provide not only durability and fit but also a wide range of styles to suit every occasion and body type. To discover which brands stand out in the realm of intimate apparel, take a closer look at our curated list below.

Illustration of innerwear

Best brands of innerwear in 2025

Calvin Klein

Calvin Klein is a prominent global fashion brand renowned for its iconic and high-quality innerwear, contributing significantly to the global innerwear market expected to reach USD 310.02 billion by 2030, growing at a CAGR of 5.4% from 2023 to 2030. Established in 1968, Calvin Klein is known for its minimalist and sensual aesthetic, celebrating limitless self-expression through its diverse product lines, including Calvin Klein Underwear, which is part of the brand's inclusive philosophy with unisex clothing and extended size options. The brand's focus on comfort, functionality, and personal style aligns with the increasing demand for innerwear that supports individuality and body positivity. Calvin Klein's products, such as its designer jeans and underwear with the CK logo waistband, are highly regarded for their high-quality construction and modern comfort. The brand's presence is particularly strong in regions like Asia Pacific, which is expected to register the fastest CAGR during the forecast period.

Victoria's Secret

Victoria's Secret, a leading brand in the intimates market, maintains a significant market share of about 20% in North America, along with its Pink brand. Despite recent declines, the company has shown improvement in key metrics, such as a 3% increase in direct sales and a 23.8% increase in international sales in the fourth quarter of 2023. The brand has also seen four straight quarters of growth in its beauty business and has expanded its adjusted gross margin to 35.4% in Q2 2024. However, the company still faces challenges, including a 20.6% decline in second-quarter sales since 2019. With the appointment of new CEO Hillary Super, the brand aims to accelerate growth and improve its market position. For more detailed insights, visit the official Victoria's Secret website.

Hanes

HanesBrands is a leading producer of innerwear, boasting a significant market share, particularly in the U.S. where it holds 29% of the men's underwear market as of 2024, outpacing competitors like Fruit of the Loom's 18% share. The company has continued to gain market share, adding 40 basis points in the second quarter of 2024 through increased marketing investments and product innovation, such as the successful launches of Hanes Originals and Maidenform M innovation product lines. HanesBrands operates a vertically integrated supply chain, owning over 70% of its manufacturing facilities, which enables cost-effective production and distribution. This strategic approach has positioned the company for consistent revenue growth, higher profit margins, and strong cash generation. Discover more about their offerings on the HanesBrands official website.

Tommy Hilfiger

Tommy Hilfiger is a renowned brand in the innerwear market, known for its high-quality and comfortable products. In 2024, the brand contributed to the global men's underwear market, which was valued at USD 16.5 billion and is projected to grow at a CAGR of 5.4% until 2030. Tommy Hilfiger's bodywear segment, including underwear and sleepwear, accounted for 5% of the brand's revenue in the first quarter of 2024. The brand's focus on sustainable and eco-friendly products has also driven growth, with sustainable products generating 25% of Tommy Hilfiger's overall sales growth in Q1 2024. With a strong presence in over 100 countries and 2,000 retail stores globally, Tommy Hilfiger remains a significant player in the apparel industry.

Jockey

Jockey is a leading brand in the innerwear market, particularly in India, where it holds a 19%-20% market share in the men's premium innerwear segment and 5%-6% in the women's segment. The brand, managed by Page Industries, has seen significant growth since its re-entry into the Indian market in 1995, with its share price increasing by 5,550% since its stock market debut in 2007. Jockey has revolutionized the innerwear category with its focus on product quality, extensive distribution network, and innovative retailing strategies. The brand is expected to continue growing, especially in the women's segment, which is projected to grow at a CAGR of 12.5% by 2028. Jockey's commitment to comfort and premium quality has made it the single largest-selling apparel brand in India.

Under Armour

Under Armour has emerged as a significant player in the sports apparel market, particularly in innerwear, by surpassing Adidas in combined apparel and footwear sales to become the second-largest sports brand in the U.S. As of 2024, Under Armour's sports apparel sales account for 14% of the U.S. market, more than twice that of Adidas, with a 20% increase in sales this year. The company's focus on women's sports apparel and footwear has been a key driver of its growth. Under Armour's innovative marketing strategies, such as the $15 million ad campaign featuring Gisele Bundchen, have also contributed to its success. With a projected $3 billion in sales for the year, Under Armour continues to challenge market leader Nike. For more information, visit the Under Armour official website.

Lululemon

Lululemon Athletica Inc. stands as a leading producer of high-quality athletic innerwear, having achieved significant market share gains, particularly in North America where it saw an 11% sales increase in the second quarter of 2023 and gained 1.3 points of market share in the U.S. The company's global sales have consistently grown, reaching over $9.5 billion in the 2023 fiscal year, with the U.S. accounting for nearly 70% of its sales. Lululemon's strong brand awareness is evident, with 62% of U.S. sports and outdoor online shop users recognizing the brand, and 18% expressing a liking for it. The company's e-commerce segment has also been robust, with direct-to-consumer sales making up over half of its total revenue since 2020. Lululemon's commitment to quality and community has contributed to its loyal customer base, with around 9% of users likely to use the brand again. For more information, visit the Lululemon official website.

Fruit of the Loom

Fruit of the Loom is a renowned brand in the innerwear industry, known for its affordable and high-quality products. Established in 1851, the company has evolved to become one of the largest manufacturers and marketers of underwear, employing over 32,400 people worldwide. By 1985, Fruit of the Loom had transformed into an all-round apparel company, and despite facing challenges in the 1990s, it was acquired by Berkshire Hathaway in 2002, stabilizing its position. The brand is famous for its innovative products, such as multi-pack boxer shorts and its iconic 'Fruit of the Loom Guys' TV ad campaign, which significantly boosted its market share. Fruit of the Loom continues to be a leading player in the global innerwear market, which was valued at $203.72 billion in 2022 and is expected to grow at a CAGR of 5.4% from 2023 to 2030. For more details about their impressive range of products, visit their official website.

Spanx

Spanx is a leading brand in the innerwear market, renowned for its innovative and comfortable shapewear solutions. Founded by Sara Blakely, who cut the feet off her pantyhose to create the first footless body-shaping pantyhose, Spanx has grown significantly since its inception. The brand generates substantial online revenue, with $16,572,355 in sales and a conversion rate of 3.50-4.00%. Spanx also boasts a high average order value of $125-$150 and attracts over 3.4 million total visits to its website each month, with a notable 15.66% increase in web traffic. As of 2024, Spanx is ranked #156 in the Fashion and Apparel category globally and has expanded its product line to include bras, underwear, leggings, and more.

Aerie

Aerie has emerged as a leading producer of innerwear, driven by its inclusive marketing strategies and strong omnichannel presence. The brand has achieved significant growth, with comparable sales jumping 20% in one year and 29% the year before, putting it on track to reach $1 billion in revenues and aiming for a $3 billion target. Aerie's online business represents 45% of its sales, and it has expanded its physical footprint with 60 new stores opened annually. The brand's AerieReal campaign, launched in 2014, has been instrumental in its success, featuring diverse models and promoting body positivity. Aerie's revenue tripled from $310 million in 2015 to nearly $1 billion by 2020, reflecting its growing consumer appeal. For more detailed insights into Aerie's impressive growth trajectory and future ambitions, explore this WWD article.