Top Polo Brands: Timeless Icons in Stylish Elegance

Polo shirts have become a staple in many wardrobes, thanks to their versatile style and comfortable fit. From classic cotton variants to more modern, performance-driven materials, the choices available today cater to a variety of preferences and occasions. Brands like Ralph Lauren, Lacoste, and Fred Perry are often celebrated for their quality craftsmanship and timeless appeal in the polo shirt market. Below, we’ve gathered some of the best brands known for their exceptional polo shirts to help you make an informed choice.

Illustration of polo

Best brands of polo in 2025

Ralph Lauren

Ralph Lauren is a renowned luxury fashion brand, particularly celebrated for its iconic Polo line, which has been a cornerstone of the brand since its launch in 1968. The Polo Ralph Lauren brand is known for its classic, preppy, and aspirational American look, offering a wide range of products including men's Polo shirts, sportswear, and tailored clothing. In 2024, the brand saw significant growth, with Asia leading the regional performance, increasing by 10% on a reported basis and 14% in constant currency. The company's e-commerce sales also grew, with a 7% increase in 2023 and a projected 5% growth in 2024. Ralph Lauren operates a substantial number of distribution channels, including 5,547 in Europe as of April 2024.

Lacoste

Lacoste is a renowned brand and a leading producer of polo shirts, known for its high-quality and elegant designs. The brand's iconic Petit Pique fabric, created by Rene Lacoste, ensures comfort, breathability, and ease of movement. Each Lacoste polo undergoes 25 quality checks and requires 1200 stitches for the crocodile logo. With a manufacturing base in Troyes, France, Lacoste employs 500 people in various roles to ensure meticulous craftsmanship. The polo shirt market, which includes Lacoste, is expected to grow at a CAGR of 6.1% from 2024 to 2030.

Fred Perry

Fred Perry is a renowned brand that has demonstrated significant growth and excellence in the polo shirt market. In 2022, the brand reported a 20.8 percent jump in revenue, reaching PS135.7 million, and a 34 percent increase in pre-tax profit to PS15.6 million. Celebrating its 70th anniversary in 2022, Fred Perry remains focused on making its iconic shirt a staple in every market. The brand's success is attributed to its return to normal trading levels in company-owned stores and among wholesale and distributor customers. Fred Perry's commitment to its long-term strategy has been pivotal despite adverse global economic conditions. For more insights on Fred Perry's journey and brand ethos, visit their official brandbook.

Tommy Hilfiger

Tommy Hilfiger is a leading producer of polo shirts, known for its preppy, American classic style. In 2024, the brand reported significant revenue, with global sales reaching USD 1.95 billion in the first quarter, and sustainable products contributing 25% of the overall sales growth. The polo shirt segment is a key part of Tommy Hilfiger's product lines, with the brand experiencing a 15% growth in mobile transactions and a strong presence in over 2,000 retail stores globally. Tommy Hilfiger's marketing strategy, which includes a digitally-led approach and celebrity endorsements, has helped maintain its position as a top high-end fashion brand. The polo shirt market, where Tommy Hilfiger is a major player, is expected to grow at a CAGR of 6.1% from 2024 to 2030.

Burberry

Burberry is renowned as a premium producer of polo shirts, known for its high-quality materials and meticulous craftsmanship. The brand's polo shirts, such as the Cotton Polo Shirt in Salt, are made from 100% organic cotton and feature the iconic Equestrian Knight Design, embodying the brand's unique aesthetic. In FY 2023/24, 56% of Burberry's cotton was certified or responsibly sourced, reflecting the brand's commitment to sustainability. Despite challenges in the Americas, Burberry saw a 16% rise in comparable store sales in Q4 of FY 2023, driven by strong growth in mainland China. The brand continues to refine its strategy under new creative direction, with plans to update over 50% of its stores worldwide by the end of FY 2024.

Brooks Brothers

Brooks Brothers, founded in 1818, holds the distinction of being the oldest apparel brand in continuous operation in the United States, renowned for its high-quality polo shirts. The brand introduced the iconic button-down polo shirt collar, which has become a staple in American men's fashion, with notable figures such as Scott Fitzgerald and President Kennedy among its wearers. Although Brooks Brothers faced challenges like stagnating sales around $1 billion from 2017 to 2019 due to evolving fashion trends and online competition, it remains a significant player in the polo shirt market. The company predominantly manufactures its products internationally, but some items, like the Regent Regular-Fit American-Made Oxford Cloth Button-Down Dress Shirt, continue to be made in the USA. As of 2015, Brooks Brothers operated 210 stores in the United States and 70 internationally.

GANT

GANT is a renowned brand in the polo shirt market, known for its commitment to sustainability and quality. In 2020, 79% of GANT's products were labeled as more sustainable choices, with 57% of their cotton sourced sustainably through initiatives like the Better Cotton Initiative and organic cotton. The brand is a member of the Fashion Pact, working to reduce climate impact and preserve biodiversity, and has pledged to reduce greenhouse gas emissions by 30% by 2030. GANT's products are predominantly made from natural materials, with 88% of their materials being natural fibers. The brand's "7 Rules" initiative focuses on extending the life of garments through refresh, repair, reuse, rent, regive, remake, and recycle strategies.

Hugo Boss

Hugo Boss is a leading global fashion and lifestyle company, renowned for its high-quality apparel, including polo shirts. In 2023, the company generated record sales of EUR 4.2 billion, with the BOSS brand accounting for 85% of its sales. Hugo Boss offers its products under various brands, such as BOSS Black, BOSS Orange, and HUGO, catering to distinct target groups. The company's commitment to sustainability, innovation, and quality ensures that its polo shirts meet the highest standards. With over 1,400 stores worldwide and a strong online presence, Hugo Boss is a prominent player in the premium fashion segment. For more information about Hugo Boss, visit their official company page.

Vineyard Vines

Vineyard Vines, a prominent player in the polo shirt market, is known for its high-quality apparel and strong market presence. Founded in 1998 by brothers Shep and Ian Murray, the company has experienced exponential growth, operating over 100 retail locations and a successful e-commerce business. As of 2024, Vineyard Vines generates an annual revenue of $550 million and is recognized among key players in the polo shirt market, which is projected to reach $6.8 billion by 2030, growing at a CAGR of 6.1% from 2024-2030. For more detailed insights, visit their official information source.

Lacoste

Lacoste is a renowned brand and a leading producer of polo shirts, known for its high-quality and elegant designs. The brand's iconic Petit Pique fabric, created by Rene Lacoste, ensures comfort, breathability, and ease of movement. Each Lacoste polo undergoes 25 quality checks and requires 1200 stitches for the crocodile logo. The company has a significant manufacturing base in Troyes, France, employing 500 people. The global polo shirt market, in which Lacoste is a key player, is expected to grow at a CAGR of 6.1% from 2024 to 2030.